instore - June 2017 - COM5
Insight Insider
Ultra
®
Dip N Dry
Icings
We've got flavor and
color covered!
PHOTO: DEL REAL FOODS
THE COMPANY SAYS A KEY TO ITS SUCCESS IS AUTHENTIC PREPARATION OF ITS
FOODS, LIKE PREPARED MEAT WITH OPEN-KETTLE COOKING.
ers. An internal brainstorming process ends with presenting Del
Real's more mature retail and club new items to get feedback.
"It's driven by a combination of both pull and push type of situations," Bowden says. "But we always try to develop items that
are authentic. They have to be cooked in traditional methods
and we don't over-commercialize them."
This is emphasized by the fact that the company's ownership
- the original founders from whom the original recipes come
- are still involved. Long-time employees like Bowden, who
has been with Del Real for 13 years, and Morales, in her 11th
year, also play a huge roll.
"We're kind of going through our mission statement today.
We're trying to boil down the essence of the company and it really does come down to the work ethic of the company and the
humility of the owners," Bowden says. "When I interview people, I tell them you have to leave your ego at the door. It's a real
special organization started as a family business that was passionate about people and the products that were being made.
"One of my objectives is to make sure that we never lose that
essence. That's really our secret sauce."
It all adds up to high-quality food that can pull off the rare feat
of seeing success on a national level while also continuing to
earn the stamp of approval from people who grew up with authentic Mexican foods.
"Even individuals who don't know what authentic carnitas are,
they know what good food is," Bowden says. "And people who
know what good Mexican food is are amazed. My wife emigrated from Mexico and she'll tell me if it's not right. She's blown
away by our products. The food quality is why I came to the
company when it was very small and I'm still here."
2200 Lunt Avenue
Elk Grove Village, IL 60007
www.lawrencefoods.com
http://www.lawrencefoods.com
Table of Contents for the Digital Edition of instore - June 2017
instore - June 2017
editor’s note - RETAIL FOODSERVICE Something different
CONTENTS
spotlight - BY THE NUMBERS Sweet goods
product knowledge - CATEGORY UPDATE Chicken wings
merchandising - ON DISPLAY Allergen-free baked goods
equipment & packaging - LATEST INNOVATION Deli take-out packaging
specialty insights - CONSIDER Deli Crackers
Commissary Insider
news - NEED TO KNOW
cover story - Next-level foodservice
cover story - Perform like a Restaurant
product trends - FIRST TO MARKET
product showcase
AD INDEX
instore - June 2017 - instore - June 2017
instore - June 2017 - 2
instore - June 2017 - editor’s note - RETAIL FOODSERVICE Something different
instore - June 2017 - 4
instore - June 2017 - 5
instore - June 2017 - CONTENTS
instore - June 2017 - 7
instore - June 2017 - spotlight - BY THE NUMBERS Sweet goods
instore - June 2017 - 9
instore - June 2017 - product knowledge - CATEGORY UPDATE Chicken wings
instore - June 2017 - 11
instore - June 2017 - merchandising - ON DISPLAY Allergen-free baked goods
instore - June 2017 - 13
instore - June 2017 - equipment & packaging - LATEST INNOVATION Deli take-out packaging
instore - June 2017 - 15
instore - June 2017 - specialty insights - CONSIDER Deli Crackers
instore - June 2017 - 17
instore - June 2017 - 18
instore - June 2017 - Commissary Insider
instore - June 2017 - COM2
instore - June 2017 - COM3
instore - June 2017 - COM4
instore - June 2017 - COM5
instore - June 2017 - COM6
instore - June 2017 - COM7
instore - June 2017 - COM8
instore - June 2017 - COM9
instore - June 2017 - COM10
instore - June 2017 - COM11
instore - June 2017 - COM12
instore - June 2017 - COM13
instore - June 2017 - COM14
instore - June 2017 - COM15
instore - June 2017 - COM16
instore - June 2017 - news - NEED TO KNOW
instore - June 2017 - cover story - Next-level foodservice
instore - June 2017 - 21
instore - June 2017 - 22
instore - June 2017 - 23
instore - June 2017 - 24
instore - June 2017 - 25
instore - June 2017 - 26
instore - June 2017 - cover story - Perform like a Restaurant
instore - June 2017 - 28
instore - June 2017 - 29
instore - June 2017 - 30
instore - June 2017 - 31
instore - June 2017 - product trends - FIRST TO MARKET
instore - June 2017 - product showcase
instore - June 2017 - AD INDEX
instore - June 2017 - 35
instore - June 2017 - 36
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