instore - August 2017 - 22
feature
good at smelling an
opportunity. Back in 1976
as he walked through the
Fox Hills Mall in Los Angeles,
the smell of freshly baked cookies
struck a note. His 12-year-old daughter
suggested a quirky name for his new venture, and it
quickly resonated with consumers. By 1979, Rawlings started a cookie
dough manufacturing plant in San Leandro, California, and four years
later (after the retail business had grown to 20 locations) sold the retail
stores and transitioned to strictly wholesale.
By the late 1980s, Otis Spunkmeyer trucks crisscrossed the country,
delivering cookie dough to more than 40,000 accounts. Today, Otis
Spunkmeyer is the top-selling foodservice cookie dough in America,
as well as the top-selling cookie dough in fundraising.
Rawlings was described as an "enthusiastic philanthropist" who
supported many great causes, including the Otis Spunkmeyer
Student Motivational Program and the Lois Blair Rawlings
Foundation Educational Inspiration Award, honoring excellence in
education. The founder exhibited a flair for the dramatic, namely
in 1988. That's when Otis Spunkmeyer bought a vintage 1945 DC-3
airplane, hoping to capture the romance of aviation's golden era
by offering hour-long sky tours of the San Francisco Bay area. ''We
look at it as our Goodyear blimp,'' Rawlings said at the time, noting
that a 95-foot sign bearing the company's brand name would most
certainly grab the attention of big crowds.
"Ken Rawlings was very immersed in the local community, and he
always wanted to give back," Grace says of the company's founder.
"We are very excited to celebrate our 40th anniversary this year. We
plan to partner with a lot of vendors and feature online sweepstakes
and giveaways."
Brand power
Otis Spunkmeyer is entering the retail sector at a time when consumers
are craving nostalgic memories of food. Top chefs are reinventing
classic traditions like macaroni & cheese and meatloaf. In the cookie
Compound Snaps
Multipurpose Chocolate Flavored Compound Coatings
Designed to give you the look you desire in a snap!
t
t
t
t
zero grams trans-fat
non-hydro version available
easy to melt wafer shape
made with sustainable palm oil (RSPO)
#BSSZ$BMMFCBVU/PSUI"NFSJDBt8FTU$IJDBHP"WFOVF
4UF
$IJDBHP
*-t
7JTJUUIF/&8XXXWBOMFFSDIPDPMBUFDPN
22 * AUGUST 2017 * instore
http://www.vanleerchocolate.com
https://www.facebook.com/vanleerchocolate/
https://www.instagram.com/vanleerchocolate/
Table of Contents for the Digital Edition of instore - August 2017
instore - August 2017
Editor's note - Perimeter partnerships
CONTENTS
Spotlight - By the numbers: Cookies
Merchandising - On display: Fresh-cut fruits and vegetables
Equipment & Packaging - Latest innovation: Sustainable packaging
commissary INSIDER - August 2017
Insight Insider: Peace Dining’s Genji a major sushi player
Food Safety: Cleaners and sanitizers
Tech: Production management software
Operations: Keeping worker safety top of mind
News - Need to know
Specialty Insights - Consider: Imported cheese
Cover Story - 'Diet' in today's supermarket
Feature - The cookie connection
Product Trends
Product Showcase
AD INDEX
instore - August 2017 - instore - August 2017
instore - August 2017 - 2
instore - August 2017 - Editor's note - Perimeter partnerships
instore - August 2017 - 4
instore - August 2017 - 5
instore - August 2017 - CONTENTS
instore - August 2017 - 7
instore - August 2017 - Spotlight - By the numbers: Cookies
instore - August 2017 - 9
instore - August 2017 - Merchandising - On display: Fresh-cut fruits and vegetables
instore - August 2017 - 11
instore - August 2017 - Equipment & Packaging - Latest innovation: Sustainable packaging
instore - August 2017 - 13
instore - August 2017 - 14
instore - August 2017 - Insight Insider: Peace Dining’s Genji a major sushi player
instore - August 2017 - COMM - 2
instore - August 2017 - COMM - 3
instore - August 2017 - COMM - 4
instore - August 2017 - COMM - 5
instore - August 2017 - Food Safety: Cleaners and sanitizers
instore - August 2017 - COMM - 7
instore - August 2017 - COMM - 8
instore - August 2017 - COMM - 9
instore - August 2017 - Tech: Production management software
instore - August 2017 - COMM - 11
instore - August 2017 - Operations: Keeping worker safety top of mind
instore - August 2017 - COMM - 13
instore - August 2017 - COMM - 14
instore - August 2017 - COMM - 15
instore - August 2017 - COMM - 16
instore - August 2017 - News - Need to know
instore - August 2017 - Specialty Insights - Consider: Imported cheese
instore - August 2017 - 17
instore - August 2017 - Cover Story - 'Diet' in today's supermarket
instore - August 2017 - 19
instore - August 2017 - Feature - The cookie connection
instore - August 2017 - 21
instore - August 2017 - 22
instore - August 2017 - 23
instore - August 2017 - Product Trends
instore - August 2017 - Product Showcase
instore - August 2017 - AD INDEX
instore - August 2017 - 27
instore - August 2017 - 28
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