instore - September 2017 - 11

specialty insights

Gouda from Beemster
Cheese is made in Holland
in sustainable facilities.

A number of Wisconsin cheese companies offer flavored Goudas that
incorporate chipotle, chili lime, apple smoked, honey clover and more.
Roth Cheese recently debuted a new organic Gouda and, according to
the WMMB, Wisconsin has 20 cheese companies that make Gouda and
has nine Master Cheesemaker who are masters of Gouda.

Merchandising opportunities
"Now is a great time to start introducing Gouda in breads and on sandwiches and things like that in the instore setting," Caldwell says. "Stores
will look like they're on the cutting edge because they're doing this."
In stores where cross-departmental merchandising is possible, a takeit-or-make-it program of sorts is an option. The deli or prepared section
can offer a pre-made, ready-to-eat sandwich - a ham and Gouda, for
example - while all the components are merchandised together in a
case or end cap in the specialty area.

Gouda also lends itself well to special promotions and limited-time
offerings that create buzz. Specials like Whole Foods' Panini Thursday
are perfect for incorporating Gouda or other cheeses to spotlight. "If
you can do that, it's a great way to test it out without much commitment,"
Caldwell says. "I think that also helps with that decision tree that
people are going through when they're in the store. People want to try
something new, but don't want to commit and then be unhappy."
Of course, Caldwell feels strongly that a letdown is the last thing people
will experience if they try a new Gouda. "I think Gouda is something
that won't be a disappointment to somebody," she says. "It comes down
to encouraging trial and creating a buzz. If you can do that across
departments, it's going to be more successful and create more of a
demand for it."

Pizza Equipment

Dough Rounder
This heavy duty rounder is
perfect for Pizza, Tortillas,
Roti, Pita Bread, Chipote and
Ethnic Foods.

Performance you can rely on

Produces 7,200 dough balls
per hour in sizes from 0.5 oz.,
to over 40 oz. Creates airtight
balls with uniform round
shape & size. It's compact size
and low profile allows for simple, one person operation.
SDR-400

Dough Rollers
Make great pizza, focaccia, pie crusts, calzones, pita
bread, flatbread and flour tortillas

MANUFACTURERS OF DOUGH
PROCESSING EQUIPMENT SINCE 1946
somerset@smrset.com * 800-772-4404 * 978-667-3355
For more information on our full line of dough rounders,
dough rollers and other equipment visit www.smrset.com

Compact and full
size front and
side-operated
dough rollers
available. Both
designs
easily
create 500+ pieces
per hour. Sheets
dough to a uniformed thickness in
seconds.

CDR-2000
instore * SEPTEMBER 2016 * 11


http://www.smrset.com

Table of Contents for the Digital Edition of instore - September 2017

instore -- September 2017
Editor's Note - The best tacos in town
CONTENTS
SPOTLIGHT - By the numbers: Sandwiches
Specialty Insights - Consider: The new Gouda
Cover story - Hispanic flavor
Commissary Insider - September 2017
Insight Insider: Bringing artisan to scale
Product Category Spotlight: The donut evolution
Operations PHO alternatives come to forefront
News - Need to know
Retail evolution - Ecommerce rising
Software solutions - Menu manager
Merchandising - On display: Tailgating season
Product trends - First to market
Product showcase
instore - September 2017 - instore -- September 2017
instore - September 2017 - 2
instore - September 2017 - Editor's Note - The best tacos in town
instore - September 2017 - 4
instore - September 2017 - Editor's Note - The best tacos in town
instore - September 2017 - 4
instore - September 2017 - 5
instore - September 2017 - CONTENTS
instore - September 2017 - 7
instore - September 2017 - SPOTLIGHT - By the numbers: Sandwiches
instore - September 2017 - 9
instore - September 2017 - Specialty Insights - Consider: The new Gouda
instore - September 2017 - 11
instore - September 2017 - Cover story - Hispanic flavor
instore - September 2017 - 13
instore - September 2017 - 14
instore - September 2017 - 15
instore - September 2017 - 16
instore - September 2017 - 17
instore - September 2017 - 18
instore - September 2017 - Insight Insider: Bringing artisan to scale
instore - September 2017 - com - 2
instore - September 2017 - com - 3
instore - September 2017 - com - 4
instore - September 2017 - com - 5
instore - September 2017 - Product Category Spotlight: The donut evolution
instore - September 2017 - com - 7
instore - September 2017 - com - 8
instore - September 2017 - com - 9
instore - September 2017 - Operations PHO alternatives come to forefront
instore - September 2017 - com - 11
instore - September 2017 - com - 12
instore - September 2017 - com - 13
instore - September 2017 - com - 14
instore - September 2017 - com - 15
instore - September 2017 - com - 16
instore - September 2017 - News - Need to know
instore - September 2017 - Retail evolution - Ecommerce rising
instore - September 2017 - 21
instore - September 2017 - 22
instore - September 2017 - 23
instore - September 2017 - 24
instore - September 2017 - 25
instore - September 2017 - 26
instore - September 2017 - 27
instore - September 2017 - Software solutions - Menu manager
instore - September 2017 - 29
instore - September 2017 - Merchandising - On display: Tailgating season
instore - September 2017 - 31
instore - September 2017 - Product trends - First to market
instore - September 2017 - Product showcase
instore - September 2017 - 34
instore - September 2017 - 35
instore - September 2017 - 36
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