instore - September 2017 - 31
merchandising
"So, whether they're
craving something sweet
or looking for something
savory, these consumers are
really wanting smaller, snackable portions that give them 'permission' to enjoy more indulgent foods," she says. "Specific to tailgating,
consumers are looking for small bites, finger foods and appetizers they
can eat easily during timeouts, conversations, tossing the ball around
and gearing up for the game."
Offering a boost
Like many aspects of consumers' everyday lives, tailgating has been
made easier by growing retail foodservice trends. Not only are tailgating options made much simpler, consumers now have a multitude
of options they may not have had before.
"The rise of prepared foods within the supermarket has opened the
door to so many more options for consumers," Battistoni says. "These
new options make it easier than ever before to bring a variety of
great-tasting foods to tailgating celebrations without requiring a lot of
preparation in the kitchen. Now, consumers can choose from a seemingly endless array of prepared foods catering to many different tastes
with very little effort."
Many tailgaters are looking for finger foods and other snacks they
can easily consume during conversations and tailgating games.
Of course, retailers need to convey that thought to the consumer,
ideally well before game day. Targeted digital strategies, like e-blasts
and digital coupon offers, can alert consumers to game day deals."
Additionally, retailers should consider offering loyalty programs to
encourage repeat prepared foods purchases during football season,"
Battistoni says. "Overall, to influence shoppers looking for tailgating
food solutions, retailers must reach them well before game day."
TAILGATING BY THE NUMBERS
$196
Amount NFL fans plan to spend
for each tailgate party
over $500
average amount spent for a season
by 42 percent of tailgaters
60%
percentage of average tailgaters
between the ages of 25 and 44
46%
percentage of fans who tailgate
6-10 times a season
44%
percentage of tailgating food bought
by both the husband and wife
SOURCE: CNN/TAILGATING.COM
instore * SEPTEMBER 2017 * 31
Table of Contents for the Digital Edition of instore - September 2017
instore -- September 2017
Editor's Note - The best tacos in town
CONTENTS
SPOTLIGHT - By the numbers: Sandwiches
Specialty Insights - Consider: The new Gouda
Cover story - Hispanic flavor
Commissary Insider - September 2017
Insight Insider: Bringing artisan to scale
Product Category Spotlight: The donut evolution
Operations PHO alternatives come to forefront
News - Need to know
Retail evolution - Ecommerce rising
Software solutions - Menu manager
Merchandising - On display: Tailgating season
Product trends - First to market
Product showcase
instore - September 2017 - instore -- September 2017
instore - September 2017 - 2
instore - September 2017 - Editor's Note - The best tacos in town
instore - September 2017 - 4
instore - September 2017 - Editor's Note - The best tacos in town
instore - September 2017 - 4
instore - September 2017 - 5
instore - September 2017 - CONTENTS
instore - September 2017 - 7
instore - September 2017 - SPOTLIGHT - By the numbers: Sandwiches
instore - September 2017 - 9
instore - September 2017 - Specialty Insights - Consider: The new Gouda
instore - September 2017 - 11
instore - September 2017 - Cover story - Hispanic flavor
instore - September 2017 - 13
instore - September 2017 - 14
instore - September 2017 - 15
instore - September 2017 - 16
instore - September 2017 - 17
instore - September 2017 - 18
instore - September 2017 - Insight Insider: Bringing artisan to scale
instore - September 2017 - com - 2
instore - September 2017 - com - 3
instore - September 2017 - com - 4
instore - September 2017 - com - 5
instore - September 2017 - Product Category Spotlight: The donut evolution
instore - September 2017 - com - 7
instore - September 2017 - com - 8
instore - September 2017 - com - 9
instore - September 2017 - Operations PHO alternatives come to forefront
instore - September 2017 - com - 11
instore - September 2017 - com - 12
instore - September 2017 - com - 13
instore - September 2017 - com - 14
instore - September 2017 - com - 15
instore - September 2017 - com - 16
instore - September 2017 - News - Need to know
instore - September 2017 - Retail evolution - Ecommerce rising
instore - September 2017 - 21
instore - September 2017 - 22
instore - September 2017 - 23
instore - September 2017 - 24
instore - September 2017 - 25
instore - September 2017 - 26
instore - September 2017 - 27
instore - September 2017 - Software solutions - Menu manager
instore - September 2017 - 29
instore - September 2017 - Merchandising - On display: Tailgating season
instore - September 2017 - 31
instore - September 2017 - Product trends - First to market
instore - September 2017 - Product showcase
instore - September 2017 - 34
instore - September 2017 - 35
instore - September 2017 - 36
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