instore - September 2017 - 4

e
vic
ser ent
pm

e
is th
king al
snacw norm
ne
JUL
+ AUG
2015

dips

and

/ ISSU
E NO.

snac

spre

kable

ads

chee

Sna
checking
e se
Gra
b-an
dips d-g
l fo

of Th
big e e
fo nd
T
od
ch ren
?
ee din
Gr
se g
s
pr ab-a
od n
uc d-g
ts o

Hala

Align Your Brand with Content That
B

13 ooth
63

ee
re
y

coo
co
en
ens

ita

lia

ea
ts

llo
we
e

h
infl ispa
ue nic
nc
e

Powers Your Success
Th Insigh
e r t In
is side
Eﬃ Equip e of r

co
cie men
mm
Ins
nc t
y in
iss
igh
ar
fre
t In
ies
ez
ing
sid
er:

Insight Insider

T H E B U S I N E S S O F R E TA I L FO O D S E RV I C E

10
14
30

Kowalski's
performs
like a
restaurant

Snacking
cheese

Chicken wings

Grab-and-go
dips

Deli packaging

Halal foods

Next-level
foodservice

JANUARY 2017 / ISSUE NO. 1

Hoﬀ's Bakery continues
success in bigger,
better facility

JUNE 2017 / ISSUE NO. 6

By Ryan Atkinson

Hoff's was operating out of a 30,000
square-foot facility in Medford, where
it found difficulties producing its cakes,
squares, mini pastries and more for its
growing number of customers. So a deal
was struck to move to nearby Malden -
also a suburb of Boston - where Hoff's
purchased and renovated a 100,000
square-foot facility to the tune of nearly $20 million. The move was made in
March of 2016.
It was, as one would expect, a muchdiscussed and extensively researched
move that has left the company with
room to more efficiently operate.

Equipment:

Product Category Spotlight:

Getting the most from
your ovens

R&D:

Insight Insider:

the business began in 1983 in Medford,
MA, it has steadily increased its reach
and production, enough so that it found
itself in need of more space.

By John Unrein

n Austin, Texas, where Whole Foods
Market was born 37 years ago, a pair
of retail foodservice operators wage
war over the lucrative battleground of

health-focused, grab-and-go prepared
meals and desserts sold to consumers
at retail stores and supermarket kiosks
across the country.

Hoff's was moving to a facility that
would provide more than three times
the amount of floor space. That kind of
increase in space makes it easier to increase efficiency.

But that increased square footage also
presents problems. "Now that we have
three times the space, we wanted to
make sure we weren't double-handling
ingredients or finished goods due to layout," Frattura says.

HOFF'S MOVED INTO A RENOVATED 100,000 SQUARE-FOOT FACILITY IN MALDEN, MA, IN MARCH OF 2016.
PHOTO: HOFF'S BAKERY

commissary INSIDER

Co Produ
ok ct C
ie ateg
cra or
vin y Sp
gs otlig
ht
Ba
Th

g cckagin
los g
ure

e pD
us

Founded in 2010, Snap Kitchen has exploded to 45 locations: seven in Austin,
12 in Dallas-Fort Worth, 12 in Houston,
seven in Chicago and seven in Philadelphia. They also have locations inside select Whole Foods Market stores.

For instance, each Snap Kitchen dessert is 300 calories or less, and prices
range from $2.49 (brownie or coconut macaroons) to $3.99 (key lime
pie, strawberry cheesecake or chia
date pudding). Priced at $2.99 apiece,
chocolate chip cookies and chocolate
mousse round out the desserts.

SLOW-ROASTED BRISKET TACOS FROM SNAP KITCHEN CONTAIN JUST 380 CALORIES AND SELL FOR $10.49.
PHOTO CREDIT: SNAP KITCHEN

The entrée choices at Snap Kitchen are
more adventurous. One favorite is Bison
Quinoa Hash; a small bowl of this glutenfree meal sells for $8.49 and contains 320
calories. Claire Siegel, Snap Kitchen's

commissary INSIDER

JANUARY 2017 * 1

Both My Fit Foods and Snap Kitchen
specialize in "healthy" prepared graband-go meals, and sweets are integral to
the menu. For desserts, the focus is on
calorie counting.

"There was a considerable amount of
thought and planning that went into designing the layout of our new facility,"
says Nicolle Frattura, senior sales and
marketing planner for Hoff's. "The overall goal was to ensure that it allowed us
to move product through the facility as
efficiently as possible."

JENNY MAHONEY
DELI DIRECTOR
KOWALSKI'S MARKETS, WOODBURY,
MN

Founded in 2006, Austin-based My Fit
Foods operates food commissaries that
supply 12 locations in Dallas-Fort Worth,
five in Austin, two in Oklahoma, eight
in Southern California, and three in Arizona. H-E-B and Target also carry My Fit
Foods products at certain Texas stores.
My Fit Foods had expanded into Chicago, but that ended in October 2016 when
Austin-based archrival Snap Kitchen declared victory in the Windy City once My
Fit Foods closed its last Chicago store.

Can grab-and-go be
healthy, too?

Planning the space
off's Bakery has been active with
in-store bakeries, retail foodservice, foodservice and co-packaging for more than three decades. Since

Bound salads get a boost
Trump and FDA menu

Food Safety:

Allergen management

Atk

TYLES

Research & Development

Is organic worth it?

Insight Insider:

Top 5 trends
for 2017

Can grab-and-go be
healthy, too?

Product Spotlight

The artisan challenge

LIFES

Equipment

Pizza production

Food Safety

Five sanitation tips for 2017

Rya

Insight Insider
Insight Insider

Hoﬀ's Bakery

C
theomm
ir m iss
ete arie
ori s co
c r nti
i

t's
n
op a p
ar co ing rogr
co e becmes ove essi
lik nve om to r th on
e sm nie in fo e la th
at
o
all nce g mo dse st fe has
su sto re rvic w
per re lik e, ye bee
ma s ar e r su ars n d

HEALT

T H E B U S I N E S S O F R E TA I L FO O D S E RV I C E

f
l foo d

FEBRUARY 2017 * 1

es,

1
16
20

Insight Insider

Sp
is e
Ot ey
km
un

T H E B U S I N E S S O F R E TA I L FO O D S E RV I C E

Category

cooked

and
earcch

boiled
d-b

gy
olog

eggs

development

essure
pre
uriization

"If someone eats one of our bites, they
feel satisfied," says Craig Tokusato, who
helps lead marketing efforts. "If they eat

Product

JUST DESSERTS' MANAGEMENT TEAM HELPS PUSH THE COMPANY THROUGH RECENT EXPANSION.
PHOTO CREDIT: RUDY MEYERS PHOTOGRAPHY

Now, retail accounts for nearly 20 percent of LSG's business in North America
- enough that the company advertises
itself with the line 'More than just airline catering.'
"We truly see the growth continuing,"
says Michael Norris, who joined LSG
with the Norris Food Services acquisition and serves as the company's
vice-president of retail for North
America. "As you see more and more
of the large retailers acquiring smaller
businesses, being able to partner with
different types of businesses such as
commissaries or bakeries, trying to
build their own distribution networks,
we really see it moving more towards
fresh every day and getting away from
more of the frozen or shelf-stable type
of products."

The No Regrets initiative also includes
a growing line of single-serve treats
and brownie, blondie, muffin and coffee cake bites, noted Michael Mendes,
CEO and managing partner of Just Desserts. In addition to providing portion
and calorie control, the snackable bites
allow the business to broaden its demographic base by attracting millennials,
grab-and-go consumers and younger,
smaller families. The bites also serve
as an alternative to its full-sized cakes,
which traditionally skew toward a more
mature, affluent audience.

Imported
cheeses

And a growing portion of LSG's North
American business is centered in retail
foodservice. The company, headquartered in the US in Irving, TX, began
ramping up its retail business in the late
2000s, culminating in the November
2011 acquisition of Norris Food Services, which partnered with 7-Eleven from
its Long Island headquarters.

Fully

The company - properly named LSG
Lufthansa Service Holding AG and a
subsidiary of Deutsche Lufthansa AG -
is the world's leading supplier of airline
catering and in-flight services, partner-

Equipment with
Fllexibility
depositors

f the future of commissaries and retail partners is trending in the favor
of larger, more well-versed companies, LSG Sky Chefs appears to be
primed to take advantage.

Insider

by Ryan Atkinson

05 PM
:05
:0077:0
3:07
166 3:07:05
7//5//200
7/5/2016

LSG Sky Chefs makes
its mark at retail

2016

"No Regrets" - as in "having your cake
and eating it, too" - is the name of the
campaign, which has multiple faucets
to it. From bite-size portioning to organic and vegan product expantion, No
Regrets is the result of the company's
growth and investment in new equipment and ideas. Just Desserts bakes
from scratch using familiar ingredients, such as butter, whole eggs, cream
cheese, real carrots for carrot cake, and
chocolate - up to 20 percent chocolate
- in some of its top-selling products.

JULY

eating dessert. But for Just Desserts,
"guiltless" desserts aren't in its DNA.
After more than four decades, the San

uilt. Maybe it's basic instinct or
just a quirk of human nature for
some people when it comes to

INSIDER

commissary

By Dan Malovany

ing with more than 300 airlines across
209 airports and producing more than
600 million meals a year.

Vogt.
Chad
in our
CEO
we
Gerry's of capacity
s Mrs.not a lot so we decided
gaps."
heree's for sides, in those
dusstry to try to fill
production
antted
additional
meant
be added.
Thaat needed to
spaace
was
on
dishes New
.
Adding
Ad
of side
call
salel
but a
Gerry's its square-footage
Mrs.
regardless,
outgrowing
was needed
dish-s spaceto be made.
our side uss"
with issue for or
e had
at a pointwas an ns, directo
or
m
"We were capacity
the comidb
Donahe-Stevefor
to be:
es where
ma says Brenda marketing needed care
c
and
to take gr
consideration
of sales
enough do we grow
"Our
or
n the
in
pany. add on just
issues,
others
do we capacity help out
to
of our
more
square
s
this even
93,600
comindustry?"
a new that waas
was
addition
space The ad
result
The
productionof 2015.of sidee dishes
feet of in the fall
products,
p
pleted the production pasta
potatoes,
houses
we
like mashed
and others.
processes,
proc
gravies
gr
and tech
the same
us the
using
equipment
gi
gives
We're
"We're
newer Vogt. "It always had
we've even more.
justt have says
gies,"
our
product
nologies,"
to make of all
quality
utilize
same
mixturew
the capability
at mixtures
we can
with looking
oking how else
We're
to see
products
our equipment."
* 1

he
f th
untss,"

Just Desserts gets it
just right

Insight Insider:

Insight

R&D

Sanitation practices

Equipment

Labeling systems

Francisco-based company remains focused on pure indulgence through its
modern interpretations of classic American desserts. Yet for those who feel a
bit of remorse after giving into temptation, the company may have stumbled
onto the next best thing.

Mrs. Gerry's
vs.
Safety
Food
d packaging
containers
Corrugateplastic
reusable

Ingredients & Trends

Fruits and nuts

dd 1
ndd
ind
200166.i.in
ryy_20
ary
sar
isa
mis
mmi
omm
Com
ullyy_Co
July
July_Commisary_2016.i

LSG Sky Chefs

R&D

Adding heat

Fresh-cut
produce

Otis
Spunkmeyer

Insight Insider

Technology

Mobile apps

expa
few
The company
Atkinson
d
the next
been
over
of side
long
region
has
additionwithin th
gro
Midwest prod-rs. Gerry's
at growth That
in the
2000s. few years
high-quality- that
known
nd
a
and
specific
for making
quality ed just
to be
to
taste,
MN-base
- salads,
wanted
ing
Lea,
ucts
"We
consistent
produci
nationa
Albert
The in 1973 by in a reelaoffered
larger
reliability. started coleslaw spacee.
oot
companysalads and
potato small 1,100-square-f
tively

Licensed
products
Frying
technology
MARCH 2017 / ISSUE NO. 3

10
16
20

Product Category Spotlight

Pan, rack washers

Product Category Spotlight

Breakfast burritos

Insight Insider:

By Ryan

Savory
pastries

Insight Insider

Just Desserts

Changing
dietary
concerns

Insider:
Insight
y's builds
w
Mrs. Gerr
to grow
room

Dorothy
Lane
Markets'
Jennifer
Clark talks
breakfast

Strategic moves
TWO OF THE 10 FACILITIES UTILIZED BY LSG SKY CHEFS FOR RETAIL HANDLE PAR-BAKED ITEMS.
PHOTO: 7-ELEVEN

LSG Sky Chefs' foray into the retail
world isn't necessarily breaking news.

AUGUST 2017 / ISSUE NO. 8

commissary INSIDER

MARCH 2017 * 1

APRIL 2017 * 1

13 oth
63

2018 Media Guide Now Available:
www.sosland.com/instoremagadvertising
The best print + digital resource for the latest trends, consumer
insights and supplier news.
Contact us now to ensure your marketing message is reaching the
largest audience in the retail foodservice industry.
John Sonderegger, jsonderegger@sosland.com
Troy Ashby, tashby@sosland.com

816.756.1000
4801 Main Street, Suite 650, Kansas City, MO 64112

http://www.sosland.com/instoremagadvertising

Table of Contents for the Digital Edition of instore - September 2017