instore - September 2017 - 8

spotlight

Sandwiches

BY THE NUMBERS

Percentage of sales from
sandwiches BY REGION

4.1%
6.8%

5%
8.5%

The sandwich category saw decent performance over the last 52 weeks. Total weekly
sales across the United States rose from $1,690
to $1,753 per store, according to Nielsen data.
Total contribution of sandwiches to deli
department sales across the U.S. rose from 6.4
to 6.6 percent.
Each region outside of the West saw increases
in both contribution to deli department sales
and average weekly sales per store. The East
was the biggest gainer, going from $1,272 in
weekly sales per store to $1,533 and from 3.5
to 4.1 percent. The Central and South regions
saw modest gains in both categories while the
West dropped in both.
Submarine sandwiches were, by far, the
biggest sellers, accounting for 54 percent of
sandwich purchases. Typical bread sandwiches accounted for 40 percent while wraps
and roll-ups came in at 12 percent. No other
category hit more than 2 percent.

This sales review is provided by Nielsen Perishables Group.
Based in Chicago, Nielsen Perishables Group specializes in retail
measurement, analytics, marketing communications, category
development, promotional best practices and shopper insights.

$1,290 Central
$1,533 East
$1,960 South
$1,843 West
Total U.S. average of sandwich
sales per store BY WEEK
$600
$500
$400
$300
$200

For more information, contact Nielsen Perishables Group:
Haley Hastings, 773.929.7013; email: Haley.Hastings@nielsen.com

8 * SEPTEMBER 2017 * instore

JULY AUG SEPT OCT NOV DEC JAN FEB MAR APR MAY JUNE

©JILL BATTAGLIA/STOCK.ADOBE.COM

Sales remained relatively even throughout the
year, peaking in mid-February after a small
bump around the end-of-year holidays.

Weekly sandwich
sales per store BY REGION



Table of Contents for the Digital Edition of instore - September 2017

instore -- September 2017
Editor's Note - The best tacos in town
CONTENTS
SPOTLIGHT - By the numbers: Sandwiches
Specialty Insights - Consider: The new Gouda
Cover story - Hispanic flavor
Commissary Insider - September 2017
Insight Insider: Bringing artisan to scale
Product Category Spotlight: The donut evolution
Operations PHO alternatives come to forefront
News - Need to know
Retail evolution - Ecommerce rising
Software solutions - Menu manager
Merchandising - On display: Tailgating season
Product trends - First to market
Product showcase
instore - September 2017 - instore -- September 2017
instore - September 2017 - 2
instore - September 2017 - Editor's Note - The best tacos in town
instore - September 2017 - 4
instore - September 2017 - Editor's Note - The best tacos in town
instore - September 2017 - 4
instore - September 2017 - 5
instore - September 2017 - CONTENTS
instore - September 2017 - 7
instore - September 2017 - SPOTLIGHT - By the numbers: Sandwiches
instore - September 2017 - 9
instore - September 2017 - Specialty Insights - Consider: The new Gouda
instore - September 2017 - 11
instore - September 2017 - Cover story - Hispanic flavor
instore - September 2017 - 13
instore - September 2017 - 14
instore - September 2017 - 15
instore - September 2017 - 16
instore - September 2017 - 17
instore - September 2017 - 18
instore - September 2017 - Insight Insider: Bringing artisan to scale
instore - September 2017 - com - 2
instore - September 2017 - com - 3
instore - September 2017 - com - 4
instore - September 2017 - com - 5
instore - September 2017 - Product Category Spotlight: The donut evolution
instore - September 2017 - com - 7
instore - September 2017 - com - 8
instore - September 2017 - com - 9
instore - September 2017 - Operations PHO alternatives come to forefront
instore - September 2017 - com - 11
instore - September 2017 - com - 12
instore - September 2017 - com - 13
instore - September 2017 - com - 14
instore - September 2017 - com - 15
instore - September 2017 - com - 16
instore - September 2017 - News - Need to know
instore - September 2017 - Retail evolution - Ecommerce rising
instore - September 2017 - 21
instore - September 2017 - 22
instore - September 2017 - 23
instore - September 2017 - 24
instore - September 2017 - 25
instore - September 2017 - 26
instore - September 2017 - 27
instore - September 2017 - Software solutions - Menu manager
instore - September 2017 - 29
instore - September 2017 - Merchandising - On display: Tailgating season
instore - September 2017 - 31
instore - September 2017 - Product trends - First to market
instore - September 2017 - Product showcase
instore - September 2017 - 34
instore - September 2017 - 35
instore - September 2017 - 36
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