instore - September 2017 - com - 5

Insight Insider

wich breads. In the frozen category,
the mix is closer to 70/30 in favor of
grocery. Whether a store buys frozen
or par-baked depends on the store,
its size and its mentality, Allen says.
"If they want to sell baguettes, maybe
as a loss leader, for 99 cents or $1.49,
they're going to buy a 50-cent frozen,
not a $1.50 par-bake."
About half of the grocery instore product Companion ships is fresh, half frozen, Allen says. Geography determines
whether product is shipped fresh or frozen: everything that travels an hour or
more outside the St. Louis metro area is
frozen. And since St. Louis is a mature
market, the main opportunity for growth
in instore, Allen says, is in frozen. Companion partners on frozen distribution
with US Foods, PFG Performance Food
Group and Kuna Foodservice.

Companion's $5 million, 41,000-squarefoot, two-year-old facility is modeled on
a manufactory that baker Lionel Poilane
created in suburban Paris in 1983. The
open floor plan of Companion is designed so that wherever workers are,
they can not only see the outdoors but
see grass. A glass wall is all that separates bakery from retail café - something that not only customers, but also
workers like, Allen says. Employees
love to see people enjoying the things
they make, he says. "The open kitchen
concept works both ways."
Two years after the move, Allen is
happy with his decision to move, especially when he thinks about Companion's former home, of which he notes
drily, "Other than having one bathroom
and no windows, it was a great place
to work."

JOSH ALLEN
PHOTO: COMPANION

commissary INSIDER

*

SEPTEMBER 2017 * 5


http://www.inlineplastics.com

Table of Contents for the Digital Edition of instore - September 2017

instore -- September 2017
Editor's Note - The best tacos in town
CONTENTS
SPOTLIGHT - By the numbers: Sandwiches
Specialty Insights - Consider: The new Gouda
Cover story - Hispanic flavor
Commissary Insider - September 2017
Insight Insider: Bringing artisan to scale
Product Category Spotlight: The donut evolution
Operations PHO alternatives come to forefront
News - Need to know
Retail evolution - Ecommerce rising
Software solutions - Menu manager
Merchandising - On display: Tailgating season
Product trends - First to market
Product showcase
instore - September 2017 - instore -- September 2017
instore - September 2017 - 2
instore - September 2017 - Editor's Note - The best tacos in town
instore - September 2017 - 4
instore - September 2017 - Editor's Note - The best tacos in town
instore - September 2017 - 4
instore - September 2017 - 5
instore - September 2017 - CONTENTS
instore - September 2017 - 7
instore - September 2017 - SPOTLIGHT - By the numbers: Sandwiches
instore - September 2017 - 9
instore - September 2017 - Specialty Insights - Consider: The new Gouda
instore - September 2017 - 11
instore - September 2017 - Cover story - Hispanic flavor
instore - September 2017 - 13
instore - September 2017 - 14
instore - September 2017 - 15
instore - September 2017 - 16
instore - September 2017 - 17
instore - September 2017 - 18
instore - September 2017 - Insight Insider: Bringing artisan to scale
instore - September 2017 - com - 2
instore - September 2017 - com - 3
instore - September 2017 - com - 4
instore - September 2017 - com - 5
instore - September 2017 - Product Category Spotlight: The donut evolution
instore - September 2017 - com - 7
instore - September 2017 - com - 8
instore - September 2017 - com - 9
instore - September 2017 - Operations PHO alternatives come to forefront
instore - September 2017 - com - 11
instore - September 2017 - com - 12
instore - September 2017 - com - 13
instore - September 2017 - com - 14
instore - September 2017 - com - 15
instore - September 2017 - com - 16
instore - September 2017 - News - Need to know
instore - September 2017 - Retail evolution - Ecommerce rising
instore - September 2017 - 21
instore - September 2017 - 22
instore - September 2017 - 23
instore - September 2017 - 24
instore - September 2017 - 25
instore - September 2017 - 26
instore - September 2017 - 27
instore - September 2017 - Software solutions - Menu manager
instore - September 2017 - 29
instore - September 2017 - Merchandising - On display: Tailgating season
instore - September 2017 - 31
instore - September 2017 - Product trends - First to market
instore - September 2017 - Product showcase
instore - September 2017 - 34
instore - September 2017 - 35
instore - September 2017 - 36
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