instore - November 2017 - 19

retail report

standard of chicken than anybody else's," Cassara says. At any given
time, Earth Fare has five versions of its chicken salad for sale. In addition
to the original recipe, cranberry pecan is a customer favorite, he says.
Earth Fare's deli case in Mandarin also features Dietz & Watson meats
and specialty meat products from suppliers including Principe, Olli
and Volpi. Also featured in the deli are fresh sushi packs, which sell for
$5 daily. Product is made in-house by Hissho Sushi.
Many of Earth Fare's other deli salads are made in-house. In addition to
chicken salad, favorites include cranberry broccoli salad and Carolina
coleslaw. In all, the store's deli case will have about 30 SKUs at any
given time.
As for sandwiches, the $4.99 in-house roast beef on a baguette is
another signature item, Cassara says. It starts with medium-rare meat
cooked to perfection, with a little olive oil the only dressing needed.
"What we do is a little more expensive, but we want to flip it on its head
and make it a value for our customers."
At the new Mandarin store, Earth Fare is expanding its sandwich repertoire, Cassara says. Look for specialty sandwiches including banh mi;
prociutto caprese; and a chicken sandwich featuring cilantro, pickles,
jalapenos and other vegetables. There's also has a full-service deli
station for custom-made sandwiches.

Instore, in-house
Many products found in Earth Fare bakeries are baked fresh in-house
daily. In-house scratch bread is kneaded and stretched by hand. The
Mandarin store features eight European-style varieties that are baked
throughout the day and sold daily. Demonstrating its joint commitment
to health, artisanship and value, Earth Fare offers an organic baguette,
made three times daily, for just 98 cents.

Five years ago, Cassara visited a Portland-based company to get ideas for
how to run an organic scratch instore bakery, Cassara says. Sourdough is
the company's signature bread. The sourdough starter at each new store
is taken from a batch that dates back at least 15 years. "I think it's probably
older," he says. "We just started tracking it 15 years ago."
Cassara says Earth Fare is in the process of bringing the same level
of success it's had with bread to other instore baked goods. "Bread is
who we are," he says. "Cakes are what we want to be to be competitive." No artificial colors are used in Earth Fare's cakes and pastries.
Instead, they are made with beet juice and other natural ingredients
for coloring.
While Earth Fare prides itself on its in-house baking, the company is
not shy about turning to outside producers when needed. Earth Fare's
macaroons, for example, are made by a French couple that immigrated
to California and started a small-batch bakery there. "The easiest thing
would be to go out and find the cheapest product, but that's not who
we are," Cassara says. "My goal is to have the best-tasting product." That
said, Earth Fare's macaroons are priced competitively, he says.
The right equipment plays a
big role in the success of Earth
Fare's deli and bakery departments, Cassara says. In addition to the Blodgett pizza oven,
the Mandarin store features
Electrolux ovens, which he says
do a "masterful" job of controlling both heat and humidity at
various stages of the cooking
process. The store also relies on
Mettler Toledo scales, Hussmann
cases and Hobart mixers.

LOW FARE
SUSHI

$5
DAILY PREPARED MEAL FOR FOUR

$9.99
ROTISSERIE CHICKEN

$5
ORGANIC BAGUETTE

98ยข
PIZZA SLICE

2 for $4
18 IN. ORGANIC PIZZA

$9.99
HOUSE-MADE CHICKEN SALAD

$7.99/lb.
IN-HOUSE ROAST BEEF
ON A BAGUETTE

$4.99
instore * NOVEMBER 2017 * 19



Table of Contents for the Digital Edition of instore - November 2017

instore - November 2017
Editor's Note - Artisan bread rising
CONTENTS
Specialty Insights - CONSIDER: Italian cheeses
Merchandising - ON DISPLAY: Flatbreads
Retail Report - Healthy meets affordable
Commissary Insider
Packaging: Meeting the needs of artisan bakers
Food Safety: Labeling-based food recalls
Equipment: Labor, cost savings in sandwich production
Spotlight - BY THE NUMBERS: Deli meats
Special Report - Artisan Bread
Product Trends
Product Showcase
AD INDEX
instore - November 2017 - instore - November 2017
instore - November 2017 - 2
instore - November 2017 - Editor's Note - Artisan bread rising
instore - November 2017 - 4
instore - November 2017 - 5
instore - November 2017 - CONTENTS
instore - November 2017 - 7
instore - November 2017 - Specialty Insights - CONSIDER: Italian cheeses
instore - November 2017 - 9
instore - November 2017 - Merchandising - ON DISPLAY: Flatbreads
instore - November 2017 - 11
instore - November 2017 - 12
instore - November 2017 - 13
instore - November 2017 - Retail Report - Healthy meets affordable
instore - November 2017 - 15
instore - November 2017 - 16
instore - November 2017 - 17
instore - November 2017 - 18
instore - November 2017 - Packaging: Meeting the needs of artisan bakers
instore - November 2017 - com - 2
instore - November 2017 - com - 3
instore - November 2017 - com - 4
instore - November 2017 - com - 5
instore - November 2017 - Food Safety: Labeling-based food recalls
instore - November 2017 - com - 7
instore - November 2017 - com - 8
instore - November 2017 - com - 9
instore - November 2017 - Equipment: Labor, cost savings in sandwich production
instore - November 2017 - com - 11
instore - November 2017 - com - 12
instore - November 2017 - com - 13
instore - November 2017 - com - 14
instore - November 2017 - com - 15
instore - November 2017 - com - 16
instore - November 2017 - 19
instore - November 2017 - 20
instore - November 2017 - 21
instore - November 2017 - 22
instore - November 2017 - Spotlight - BY THE NUMBERS: Deli meats
instore - November 2017 - Special Report - Artisan Bread
instore - November 2017 - 25
instore - November 2017 - 26
instore - November 2017 - 27
instore - November 2017 - 28
instore - November 2017 - 29
instore - November 2017 - 30
instore - November 2017 - 31
instore - November 2017 - 32
instore - November 2017 - 33
instore - November 2017 - 34
instore - November 2017 - 35
instore - November 2017 - 36
instore - November 2017 - 37
instore - November 2017 - 38
instore - November 2017 - 39
instore - November 2017 - Product Trends
instore - November 2017 - Product Showcase
instore - November 2017 - AD INDEX
instore - November 2017 - 43
instore - November 2017 - 44
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