instore - November 2017 - 28
special report
it's only because it knows the machine can do the job without sacrificing one ounce of quality control. The German-made Heuft ovens the
company uses, for example, provide the best balance in the industry
between being strong enough to handle the hardest jobs and being
consistent enough to turn out only the highest-quality bread, Leader
says. Bread Alone switched to Heuft three years ago. Since then, he says,
Acme, Tartine and other artisan bakers have followed suit. "We were
the first in the U.S. with an artisan focus to use them." Leader also raves
about the Rheon dough dividing equipment Bread Alone uses to divide
30-pound pieces of dough.
While more and more consumers are educated about the benefits of
giving artisan bread a try, there's still a marketing gap that Bread Alone
wishes it was better equipped to fill, Leader says.
"I wish we could do more instore education beyond packaging, but
we're not in the same position as a Kraft or Nabisco." The company
compensates by keeping up an active social media profile and getting
face time with consumers at farmer's markets, he says. "We've put a lot
of work into telling our story."
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28 * NOVEMBER 2017 * instore
Companion
Maryland Heights, Missouri-based Companion Bakery got its start in
1993. In 2015, the company moved into a $5 million, 41,000-square-foot
facility modeled on a manufactory that baker Lionel Poilane created in
suburban Paris in 1983.
Like others in the artisan bakery world, Companion, located in the St.
Louis suburbs, has embraced growth. The company typically produces
about 300 fresh-market products alone per day. Daily volume turnout
is around 30,000 pounds of fresh, frozen and par-baked. Companion
ships fresh within the St. Louis metro area, and frozen to customers as
far away as Florida, Pennsylvania, Ohio, Montana and Wyoming.
And it's not just Companion that has spread its wings in recent years,
says Josh Allen, the company's founder and president. Growth is strong
throughout the artisan bread industry, driven by several factors. For
one, millennials and other shoppers are taking more of their business
to smaller-footprint stores, Allen says. "There are a higher percentage of
perishables in those stores, and bread plays a bigger role."
http://www.miwe.com/roll-in
Table of Contents for the Digital Edition of instore - November 2017
instore - November 2017
Editor's Note - Artisan bread rising
CONTENTS
Specialty Insights - CONSIDER: Italian cheeses
Merchandising - ON DISPLAY: Flatbreads
Retail Report - Healthy meets affordable
Commissary Insider
Packaging: Meeting the needs of artisan bakers
Food Safety: Labeling-based food recalls
Equipment: Labor, cost savings in sandwich production
Spotlight - BY THE NUMBERS: Deli meats
Special Report - Artisan Bread
Product Trends
Product Showcase
AD INDEX
instore - November 2017 - instore - November 2017
instore - November 2017 - 2
instore - November 2017 - Editor's Note - Artisan bread rising
instore - November 2017 - 4
instore - November 2017 - 5
instore - November 2017 - CONTENTS
instore - November 2017 - 7
instore - November 2017 - Specialty Insights - CONSIDER: Italian cheeses
instore - November 2017 - 9
instore - November 2017 - Merchandising - ON DISPLAY: Flatbreads
instore - November 2017 - 11
instore - November 2017 - 12
instore - November 2017 - 13
instore - November 2017 - Retail Report - Healthy meets affordable
instore - November 2017 - 15
instore - November 2017 - 16
instore - November 2017 - 17
instore - November 2017 - 18
instore - November 2017 - Packaging: Meeting the needs of artisan bakers
instore - November 2017 - com - 2
instore - November 2017 - com - 3
instore - November 2017 - com - 4
instore - November 2017 - com - 5
instore - November 2017 - Food Safety: Labeling-based food recalls
instore - November 2017 - com - 7
instore - November 2017 - com - 8
instore - November 2017 - com - 9
instore - November 2017 - Equipment: Labor, cost savings in sandwich production
instore - November 2017 - com - 11
instore - November 2017 - com - 12
instore - November 2017 - com - 13
instore - November 2017 - com - 14
instore - November 2017 - com - 15
instore - November 2017 - com - 16
instore - November 2017 - 19
instore - November 2017 - 20
instore - November 2017 - 21
instore - November 2017 - 22
instore - November 2017 - Spotlight - BY THE NUMBERS: Deli meats
instore - November 2017 - Special Report - Artisan Bread
instore - November 2017 - 25
instore - November 2017 - 26
instore - November 2017 - 27
instore - November 2017 - 28
instore - November 2017 - 29
instore - November 2017 - 30
instore - November 2017 - 31
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instore - November 2017 - 35
instore - November 2017 - 36
instore - November 2017 - 37
instore - November 2017 - 38
instore - November 2017 - 39
instore - November 2017 - Product Trends
instore - November 2017 - Product Showcase
instore - November 2017 - AD INDEX
instore - November 2017 - 43
instore - November 2017 - 44
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