instore - November 2017 - 29
special report
Also, he says, more consumers are learning about the health benefits
of whole grains, fermentation and other things artisan excels in. Still,
it all comes back to flavor, Allen says - which, for artisan bakers like
"We want to get our breads out to a
wide variety of folks at a price point
that's approachable. We're just as, if not
more, happy to get into a Pathmark as
into a Whole Foods in Union Square or
a boutique store in Brooklyn."
Nels Leader, Bread Alone
Companion, plays to the category's strengths. "In the end, flavor is
everything. The experience of eating it is the driver. It doesn't matter
how healthy it is if it's not enjoyable."
There are, however, challenges artisan bread bakers face as they seek
to gain a greater share of the retail pie, Allen says. He's unsure, for
instance, how bread - particularly fresh, crusty artisan bread that's
best experienced in person - will translate to the online retail world. "I
don't know if that's part of your mentality if you're shopping online."
In addition, expanding beyond the traditional artisan sweet spot of
natural foods and other smaller-footprint specialty grocers isn't easy,
given the limitations faced by traditional retailers, who are getting
squeezed by labor and other issues as they face stiff competition from
a variety of other channels, Allen says.
What works for one part of the store, may not work for another.
Stocking artisan bread, he says, isn't the same as stocking center-store
bread that can be put on the shelf and forgotten for a few days. "Artisan
takes more energy, and it's difficult for them to do that right now."
Why Choose Empire Bakery Equipment?
Superior Value * Extensive Experience * Unsurpassed Service
These are the key components that make Empire Bakery Equipment the
choice for thousands of bakers nationwide. For 40 years Empire has been
delivering bakery and foodservice solutions that far exceed customer
expectations. An investment in Empire equipment is more than
just smart - it's the beginning of a strategic partnership
with a team that cares about your success!
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S
instore * NOVEMBER 2017 * 29
http://www.empirebake.com
Table of Contents for the Digital Edition of instore - November 2017
instore - November 2017
Editor's Note - Artisan bread rising
CONTENTS
Specialty Insights - CONSIDER: Italian cheeses
Merchandising - ON DISPLAY: Flatbreads
Retail Report - Healthy meets affordable
Commissary Insider
Packaging: Meeting the needs of artisan bakers
Food Safety: Labeling-based food recalls
Equipment: Labor, cost savings in sandwich production
Spotlight - BY THE NUMBERS: Deli meats
Special Report - Artisan Bread
Product Trends
Product Showcase
AD INDEX
instore - November 2017 - instore - November 2017
instore - November 2017 - 2
instore - November 2017 - Editor's Note - Artisan bread rising
instore - November 2017 - 4
instore - November 2017 - 5
instore - November 2017 - CONTENTS
instore - November 2017 - 7
instore - November 2017 - Specialty Insights - CONSIDER: Italian cheeses
instore - November 2017 - 9
instore - November 2017 - Merchandising - ON DISPLAY: Flatbreads
instore - November 2017 - 11
instore - November 2017 - 12
instore - November 2017 - 13
instore - November 2017 - Retail Report - Healthy meets affordable
instore - November 2017 - 15
instore - November 2017 - 16
instore - November 2017 - 17
instore - November 2017 - 18
instore - November 2017 - Packaging: Meeting the needs of artisan bakers
instore - November 2017 - com - 2
instore - November 2017 - com - 3
instore - November 2017 - com - 4
instore - November 2017 - com - 5
instore - November 2017 - Food Safety: Labeling-based food recalls
instore - November 2017 - com - 7
instore - November 2017 - com - 8
instore - November 2017 - com - 9
instore - November 2017 - Equipment: Labor, cost savings in sandwich production
instore - November 2017 - com - 11
instore - November 2017 - com - 12
instore - November 2017 - com - 13
instore - November 2017 - com - 14
instore - November 2017 - com - 15
instore - November 2017 - com - 16
instore - November 2017 - 19
instore - November 2017 - 20
instore - November 2017 - 21
instore - November 2017 - 22
instore - November 2017 - Spotlight - BY THE NUMBERS: Deli meats
instore - November 2017 - Special Report - Artisan Bread
instore - November 2017 - 25
instore - November 2017 - 26
instore - November 2017 - 27
instore - November 2017 - 28
instore - November 2017 - 29
instore - November 2017 - 30
instore - November 2017 - 31
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instore - November 2017 - 33
instore - November 2017 - 34
instore - November 2017 - 35
instore - November 2017 - 36
instore - November 2017 - 37
instore - November 2017 - 38
instore - November 2017 - 39
instore - November 2017 - Product Trends
instore - November 2017 - Product Showcase
instore - November 2017 - AD INDEX
instore - November 2017 - 43
instore - November 2017 - 44
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