instore - January 2018 - 27

feature

organic

What does clean
label mean?
A 2017 GlobalData report asked consumers what the term clean label
meant to them. Their responses were paired against 2015 answers.

2017
I don't know
Transparent packaging
Simple/short ingredient list
Minimally processed
No GMOs
Free from allergens
No pesticides/chemicals
Natural/organic
No artificial ingredients

30%
12%
18%
19%
25%
26%
31%
37%
40%

Premium

goodness

2015
24%
7%
11%
16%
23%
24%
31%
34%
36%

them a clear understanding of the food sourcing with the products
they consume."
As such, sales for clean label foods have been on the rise while sales
of conventional products are stagnant at best. Nielsen data shows
that demand for clean-label fresh cookies sold at instore bakeries and
clean-label soups sold at instore delis were up sharply.
Clean-label fresh cookie sales jumped 31 percent while soups were
up 18 percent. The report said that sales of grocery products with
"transparent attributes" are significantly outpacing sales of conventional products.
"Transparency is big business, and more importantly, it's growing sales,"
the report says. "Across the fast-moving consumer foods landscape
in the U.S., sales of products with transparency claims have grown 9
percent over the last year and now represent 31 percent of sales."
Meanwhile, at last summer's Institute of Food Technologists annual
meeting and expo in Las Vegas, clean label was a common theme.
"As consumers get smarter, they are pushing toward whole foods with
ingredients and purpose," John Stephanian, director of culinary development for Wild Flavors & Specialty Ingredients, says.

Cleaning up the instore bakery
Sargent says that like everything else in the food industry, today's
ingredient-conscious consumers are driving the trend toward simplified ingredients.
"They are searching for products with cleaner labels, yet they do not
want to compromise on taste or texture, especially when it comes to
indulging in their favorite baked goods," she says. "Pristine cake mixes

Discover the North Dakota Difference

Organic Flours:
* Dakota Maid Organic Spring
Wheat Flours
* Dakota Maid Organic Whole
Wheat Flours
Our organic flours are the premium quality flours for today's
discriminating bakers. With exceptional mixing and baking characteristics,
North Dakota Mill's organic flours will tolerate almost any baking demand.
Our organic flours deliver for a variety of breads and are available in bulk
or 50- and 100- pound bags.

Call 1-800-538-7721 to discover the difference.
www.ndmill.com

FSSC 22000 C E R T I F I E D


http://www.ndmill.com

Table of Contents for the Digital Edition of instore - January 2018

instore - January 2018
Editor's Note - Another wild (and fun) ride
CONTENTS
News - Need to Know
Spotlight - By the numbers: Prepared entrees
Product Knowledge - CATEGORY UPDATE: Snacking cheese
Cover Story - Downtown treasure
Industry Perspective - Label limbo
Merchandising - ON DISPLAY: Grab ‘n Go Dips
Feature - Cleaning the instore label
Commissary Insider
Insight Insider: Prairie City Bakery
Food Safety: Tamper-evident packaging
Equipment: Sanitation strategies for ready-to-eat products
R&D: How hot should you go?
Product Category Spotlight: Breakfast sandwiches
Equipment & Packaging - LATEST INNOVATION: Rapid-cook ovens
Product Trends - FIRST TO MARKET
AD INDEX
instore - January 2018 - instore - January 2018
instore - January 2018 - instore - January 2018
instore - January 2018 - 2
instore - January 2018 - Editor's Note - Another wild (and fun) ride
instore - January 2018 - 4
instore - January 2018 - 5
instore - January 2018 - CONTENTS
instore - January 2018 - 7
instore - January 2018 - News - Need to Know
instore - January 2018 - 9
instore - January 2018 - Spotlight - By the numbers: Prepared entrees
instore - January 2018 - 11
instore - January 2018 - Product Knowledge - CATEGORY UPDATE: Snacking cheese
instore - January 2018 - 13
instore - January 2018 - Cover Story - Downtown treasure
instore - January 2018 - 15
instore - January 2018 - 16
instore - January 2018 - 17
instore - January 2018 - 18
instore - January 2018 - 19
instore - January 2018 - Industry Perspective - Label limbo
instore - January 2018 - 21
instore - January 2018 - 22
instore - January 2018 - 23
instore - January 2018 - Merchandising - ON DISPLAY: Grab ‘n Go Dips
instore - January 2018 - 25
instore - January 2018 - Feature - Cleaning the instore label
instore - January 2018 - 27
instore - January 2018 - 28
instore - January 2018 - Insight Insider: Prairie City Bakery
instore - January 2018 - 30
instore - January 2018 - 31
instore - January 2018 - 32
instore - January 2018 - 33
instore - January 2018 - Food Safety: Tamper-evident packaging
instore - January 2018 - Equipment: Sanitation strategies for ready-to-eat products
instore - January 2018 - R&D: How hot should you go?
instore - January 2018 - 37
instore - January 2018 - Product Category Spotlight: Breakfast sandwiches
instore - January 2018 - 39
instore - January 2018 - Equipment & Packaging - LATEST INNOVATION: Rapid-cook ovens
instore - January 2018 - Product Trends - FIRST TO MARKET
instore - January 2018 - AD INDEX
instore - January 2018 - 43
instore - January 2018 - 44
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