instore - January 2018 - 32

Insight Insider

tier counter racks, in-line
racks, self-merchandisers, snack racks, clip
strips and donut hole
displays.

customers with merchandising solutions.
Smart merchandising, Skeens says, creates
strong impulse purchases, and Prairie City
offers a variety of attractive and space-conscious displays that are effective and easy to
set up.
Prairie City's bulk merchandiser options include three- and four-tier bakery cases and
cookie warmers. For wrapped product the
company offers six-tier floor racks, three-

The company couldn't
do all that it does,
Skeens says, without
close partnerships with
its distributors, industry
leaders like McLane, EbyBrown, Associated Wholesale Grocers, Sysco and U.S. Foodservice.

Product innovations
Among the more recent successes for Prairie City are donut hole cups and a grab 'n
go take on traditional Belgian waffles. The
donut hole cups, available in several varieties, are "a little bit of a sleeper," Skeens
says.The portable Belgian waffle product,
sold under the brand name Walkin' Waffles,

was introduced in October at the National
Association of Convenience Stores (NACS)
annual convention in Chicago. Skeens describes the whole wheat, clean label product
as more dough-like, like brioche. It's made
with pearl sugar, which caramelizes, giving
it a crunchy texture, and it's sweet enough
not to need syrup poured on top of it. Hence
'Walkin' - the product can be eaten as is,
only one hand required.
As usual, Skeens says, Prairie City was a big
hit at the NACS show. "People seek us out,
wondering what's new at Prairie City Bakery. We want to make products that are as
easy as possible for the consumer, the store
and the distributor. For anyone who's looking for a fresh bulk solution, we offer the
quality of a gourmet coffee shop."
While Prairie City can fill entire bakery cases
for its c-store customers, the company is also
happy to provide whatever solution the customer needs, no matter how small. "If a store

Achieve Perfection
Our quality equipment can meet your bakery needs.
Dough Mixers:
Magna Mixer has designed a standard line of equipment
to give customers complete mixing control over a wide
range of products with superior performance. The design
allows for product weights up to 4,000lbs and single or
double arm mixers.

Cookie Depositors:
Magna Mixer Depositors are designed to produce dozens
of your product accurately and efficiently.

Custom Design Equipment:
Magna Mixer has the capability to design and
manufacture custom equipment to meet your production
demands. Whether you need a a cookie depositor or a
horizontal mixer, we have a solution to fit your needs!

Now

under new
ownership

wo
man-owned

Magna Mixer
Baking Solutions serving your needs since 1904

11180 Southland Rd., Cincinnati, OH 45240 * Tel 513.489.8044 * Fax 513.851.6904 * MagnaMixer.com


http://www.MagnaMixer.com

Table of Contents for the Digital Edition of instore - January 2018

instore - January 2018
Editor's Note - Another wild (and fun) ride
CONTENTS
News - Need to Know
Spotlight - By the numbers: Prepared entrees
Product Knowledge - CATEGORY UPDATE: Snacking cheese
Cover Story - Downtown treasure
Industry Perspective - Label limbo
Merchandising - ON DISPLAY: Grab ‘n Go Dips
Feature - Cleaning the instore label
Commissary Insider
Insight Insider: Prairie City Bakery
Food Safety: Tamper-evident packaging
Equipment: Sanitation strategies for ready-to-eat products
R&D: How hot should you go?
Product Category Spotlight: Breakfast sandwiches
Equipment & Packaging - LATEST INNOVATION: Rapid-cook ovens
Product Trends - FIRST TO MARKET
AD INDEX
instore - January 2018 - instore - January 2018
instore - January 2018 - instore - January 2018
instore - January 2018 - 2
instore - January 2018 - Editor's Note - Another wild (and fun) ride
instore - January 2018 - 4
instore - January 2018 - 5
instore - January 2018 - CONTENTS
instore - January 2018 - 7
instore - January 2018 - News - Need to Know
instore - January 2018 - 9
instore - January 2018 - Spotlight - By the numbers: Prepared entrees
instore - January 2018 - 11
instore - January 2018 - Product Knowledge - CATEGORY UPDATE: Snacking cheese
instore - January 2018 - 13
instore - January 2018 - Cover Story - Downtown treasure
instore - January 2018 - 15
instore - January 2018 - 16
instore - January 2018 - 17
instore - January 2018 - 18
instore - January 2018 - 19
instore - January 2018 - Industry Perspective - Label limbo
instore - January 2018 - 21
instore - January 2018 - 22
instore - January 2018 - 23
instore - January 2018 - Merchandising - ON DISPLAY: Grab ‘n Go Dips
instore - January 2018 - 25
instore - January 2018 - Feature - Cleaning the instore label
instore - January 2018 - 27
instore - January 2018 - 28
instore - January 2018 - Insight Insider: Prairie City Bakery
instore - January 2018 - 30
instore - January 2018 - 31
instore - January 2018 - 32
instore - January 2018 - 33
instore - January 2018 - Food Safety: Tamper-evident packaging
instore - January 2018 - Equipment: Sanitation strategies for ready-to-eat products
instore - January 2018 - R&D: How hot should you go?
instore - January 2018 - 37
instore - January 2018 - Product Category Spotlight: Breakfast sandwiches
instore - January 2018 - 39
instore - January 2018 - Equipment & Packaging - LATEST INNOVATION: Rapid-cook ovens
instore - January 2018 - Product Trends - FIRST TO MARKET
instore - January 2018 - AD INDEX
instore - January 2018 - 43
instore - January 2018 - 44
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