instore - February 2018 - 18

feature

Kum
&
Go's
new direction
Growing Midwest c-store chain brings the focus to foodservice
by Ryan Atkinson

ate in 2017, Kum & Go announced a run-of-the-mill store closing
announcement that raised few, if any, eyebrows outside the
Joplin, Missouri, area that was seeing two of the c-store locations shuttered.

L

director of communications, said at the time. "We're in the process of
closing and sometimes divesting smaller, older stores, and these two
fit into that category. We're closing them to make room for future new
stores, not necessarily on that location, but furthering our strategy."

But the reaction in Joplin - where hundreds of comments flooded
online news reports - perhaps shows just how bold Kum & Go's new
direction is. The two Joplin locations included two seemingly prime
real estate spots - one just off of Interstate 44 and another on the
southwest corner of one of the region's busiest intersections.

That strategy is to transform the 400-plus-store Midwestern chain into
a leader in the realm of c-store foodservice. And it's off to a strong start.

"Basically, our strategy is to get a consistent offering in all of our food
stores, which includes a full food offering," Kristie Bell, Kum & Go's
18 * FEBRUARY 2018 * instore

Kum & Go opened its first Go Fresh Marketplace store design in
February 2016 in Johnston, Iowa, a suburb of Des Moines, where the
company is headquartered.
The development of the model started two years before that, with store
design conceptualized by New York City retail design firm CBX and a
working prototype developed by Kansas City architecture firm BRR.

PHOTOS: KUM & GO

But there was one main problem with both locations: the footprints of
the older stores were too small to allow Kum & Go to revamp the stores
to its new foodservice-oriented Go Fresh Marketplace concept.

Putting food first



Table of Contents for the Digital Edition of instore - February 2018

instore - February 2018
Editor's Note - Online on topic
CONTENTS
News - NEED TO KNOW
Spotlight: BY THE NUMBERS Donuts
Product Knowledge: CATEGORY UPDATE Deli sides
Specialty Insights - CONSIDER Ancient grains
Feature - Kum & Go's new direction
Feature - Specialty spotlight
Cover story - Delivery decisions
Commissary Insider
Insight Insider: Core-Mark bets big on fresh, foodservice
Food Safety: Pathogen protection with a clean label
Technology: Simplifying inventory management
Merchandising - ON DISPLAY destination centers
Product Trends
Product Showcase
AD INDEX
instore - February 2018 - instore - February 2018
instore - February 2018 - instore - February 2018
instore - February 2018 - 2
instore - February 2018 - Editor's Note - Online on topic
instore - February 2018 - 4
instore - February 2018 - 5
instore - February 2018 - CONTENTS
instore - February 2018 - 7
instore - February 2018 - News - NEED TO KNOW
instore - February 2018 - 9
instore - February 2018 - Spotlight: BY THE NUMBERS Donuts
instore - February 2018 - 11
instore - February 2018 - Product Knowledge: CATEGORY UPDATE Deli sides
instore - February 2018 - 13
instore - February 2018 - Specialty Insights - CONSIDER Ancient grains
instore - February 2018 - 15
instore - February 2018 - 16
instore - February 2018 - 17
instore - February 2018 - Feature - Kum & Go's new direction
instore - February 2018 - 19
instore - February 2018 - 20
instore - February 2018 - 21
instore - February 2018 - Feature - Specialty spotlight
instore - February 2018 - 23
instore - February 2018 - 24
instore - February 2018 - 25
instore - February 2018 - 26
instore - February 2018 - Cover story - Delivery decisions
instore - February 2018 - 28
instore - February 2018 - 29
instore - February 2018 - 30
instore - February 2018 - 31
instore - February 2018 - 32
instore - February 2018 - Insight Insider: Core-Mark bets big on fresh, foodservice
instore - February 2018 - 34
instore - February 2018 - 35
instore - February 2018 - 36
instore - February 2018 - 37
instore - February 2018 - 38
instore - February 2018 - 39
instore - February 2018 - Food Safety: Pathogen protection with a clean label
instore - February 2018 - 41
instore - February 2018 - 42
instore - February 2018 - 43
instore - February 2018 - Technology: Simplifying inventory management
instore - February 2018 - 45
instore - February 2018 - Merchandising - ON DISPLAY destination centers
instore - February 2018 - 47
instore - February 2018 - Product Trends
instore - February 2018 - Product Showcase
instore - February 2018 - AD INDEX
instore - February 2018 - 51
instore - February 2018 - 52
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