Instore - December 2018 - 14
merchandising
"Consumers are no longer referencing 'grain' as an over-arching 'flour'
category but rather call out specific grains," she says. "They now have
a great understanding about sourcing and about which grain varieties and applications produce the best products. In general, we see a
move from macro grain to micro variety of grain, and it's so exciting."
When La Farm rolled out its Ancient Einkorn bread at Whole Foods
Market stores in North Carolina's Triangle region, it sold out in all
stores by 10 a.m., Vatinet says.
Bread Alone launched its Nordic breads at the Summer Fancy Food
show in New York in June. The company's Nordic experiment got a
big boost in November, when Whole Foods Market began carrying the
bread in all of its stores in the Northeast.
"We've already seen a lot of excitement among customers," Leader
says. "They're delicious and very healthful, and they're the types of
bread people are demanding more and more of."
Nordic breads are also a draw among people looking to add more
"functional" foods to their diet, he says.
A Nordic wave
The ways in which Nordic breads are often eaten also jibes with the
way many consumers are eating bread these days, Leader says, For
example, sandwiches made with Nordic breads often use one slice of
bread instead of two, a good fit for the carb-conscious.
The company currently has three
SKUs in the category, all 100 percent sourdough and made with
whole grains, primarily rye, Leader says.
Bread Alone expects a big expansion of its Nordic line in the first
quarter of 2019, Leader says. "They check a lot of boxes for what
people are looking for."
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Instore - December 2018
Table of Contents for the Digital Edition of Instore - December 2018
Instore - December 2018
Editor's Note - A wider scope
CONTENTS
News - NEED TO KNOW
Spotlight - BY THE NUMBERS: Deli meat
Merchandising - ON DISPLAY: Artisan breads
Specialty Insights - CONSIDER: Sushi
Cover Story - The road ahead
Commissary Insider - December 2018
INSIGHT INSIDER - Raybern’s focuses on classic sandwiches, new flavors
Food Safety - Cross-industry collaboration aids hygienic design
PRODUCT CATEGORY SPOTLIGHT - Prepared entrees
Feature - Grain gains
Product Trends - FIRST TO MARKET
Product Showcase
AD INDEX
Instore - December 2018 - Instore - December 2018
Instore - December 2018 - Instore - December 2018
Instore - December 2018 - 2
Instore - December 2018 - Editor's Note - A wider scope
Instore - December 2018 - 4
Instore - December 2018 - 5
Instore - December 2018 - CONTENTS
Instore - December 2018 - 7
Instore - December 2018 - News - NEED TO KNOW
Instore - December 2018 - 9
Instore - December 2018 - Spotlight - BY THE NUMBERS: Deli meat
Instore - December 2018 - 11
Instore - December 2018 - Merchandising - ON DISPLAY: Artisan breads
Instore - December 2018 - 13
Instore - December 2018 - 14
Instore - December 2018 - 15
Instore - December 2018 - 16
Instore - December 2018 - 17
Instore - December 2018 - 18
Instore - December 2018 - 19
Instore - December 2018 - Specialty Insights - CONSIDER: Sushi
Instore - December 2018 - 21
Instore - December 2018 - 22
Instore - December 2018 - 23
Instore - December 2018 - Cover Story - The road ahead
Instore - December 2018 - 25
Instore - December 2018 - 26
Instore - December 2018 - 27
Instore - December 2018 - 28
Instore - December 2018 - 29
Instore - December 2018 - 30
Instore - December 2018 - INSIGHT INSIDER - Raybern’s focuses on classic sandwiches, new flavors
Instore - December 2018 - 32
Instore - December 2018 - 33
Instore - December 2018 - Food Safety - Cross-industry collaboration aids hygienic design
Instore - December 2018 - 35
Instore - December 2018 - 36
Instore - December 2018 - 37
Instore - December 2018 - PRODUCT CATEGORY SPOTLIGHT - Prepared entrees
Instore - December 2018 - 39
Instore - December 2018 - 40
Instore - December 2018 - 41
Instore - December 2018 - 42
Instore - December 2018 - 43
Instore - December 2018 - Feature - Grain gains
Instore - December 2018 - 45
Instore - December 2018 - 46
Instore - December 2018 - 47
Instore - December 2018 - Product Trends - FIRST TO MARKET
Instore - December 2018 - Product Showcase
Instore - December 2018 - AD INDEX
Instore - December 2018 - 51
Instore - December 2018 - 52
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