Instore - December 2018 - 40

PRODUCT CATEGORY SPOTLIGHT

Deli Prepared driving
highest growth in fresh
Consumer demand for deli
prepared meals and other deli
prepared items sold in grocery
stores continues to strengthen.

keeping things all-natural," he says. "Those
continue to be very prominent trends and
requirements. People are defi nitely not interested in things with a lot of preservatives or extended shelf life items."
And that compounds the challenge of presenting the freshest possible prepared entrees with the cleanest of labels. It's impossible to fake fresh, he says.

*

$15 billion in sales

"Fresh is fresh. That's the challenge," Stack
says. "It can't be perceived to have been on
the shelf for a long time. That's particularly
true with millennials. They're driving a lot
of that. They're very label-conscious and
very ingredient-conscious."

*

96.2% household penetration

Packaging matters

*

Up 5.1% in consumer trips
vs. year ago

While the ingredients and fl avor are the
most vital parts of the prepared entrée,
packaging is not fare behind in importance.
After all, if a pre-packaged entrée doesn't
look appealing, the consumer may never

According to Nielsen FreshFacts,
deli prepared is the biggest driver
of growth on the fresh perimeter.

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40 * DECEMBER 2018 * commissary INSIDER

fi nd out just how good it tastes. It has to
look good and taste good.

"We kind of have an approach
that we want to make 'sexy' food,
if you will. We want something
that is very eye-appealing."
JONATHAN STACK, FRESH CREATIVE CUISINE

"We kind of have an approach that we want
to make 'sexy' food, if you will. We want
something that is very eye-appealing,"
Stack says. "We look for ways to use different kinds of color presentations with different vegetables and new ways of preparing
and presenting foods."
And packaging, he says, often can play a
major role in that. "The challenge on that
front is just a continual search for new and
innovative ways of presenting the product
and getting it in from of the consumer's
eye," Stack says.


http://www.miwe.com/bakery-systems

Instore - December 2018

Table of Contents for the Digital Edition of Instore - December 2018

Instore - December 2018
Editor's Note - A wider scope
CONTENTS
News - NEED TO KNOW
Spotlight - BY THE NUMBERS: Deli meat
Merchandising - ON DISPLAY: Artisan breads
Specialty Insights - CONSIDER: Sushi
Cover Story - The road ahead
Commissary Insider - December 2018
INSIGHT INSIDER - Raybern’s focuses on classic sandwiches, new flavors
Food Safety - Cross-industry collaboration aids hygienic design
PRODUCT CATEGORY SPOTLIGHT - Prepared entrees
Feature - Grain gains
Product Trends - FIRST TO MARKET
Product Showcase
AD INDEX
Instore - December 2018 - Instore - December 2018
Instore - December 2018 - Instore - December 2018
Instore - December 2018 - 2
Instore - December 2018 - Editor's Note - A wider scope
Instore - December 2018 - 4
Instore - December 2018 - 5
Instore - December 2018 - CONTENTS
Instore - December 2018 - 7
Instore - December 2018 - News - NEED TO KNOW
Instore - December 2018 - 9
Instore - December 2018 - Spotlight - BY THE NUMBERS: Deli meat
Instore - December 2018 - 11
Instore - December 2018 - Merchandising - ON DISPLAY: Artisan breads
Instore - December 2018 - 13
Instore - December 2018 - 14
Instore - December 2018 - 15
Instore - December 2018 - 16
Instore - December 2018 - 17
Instore - December 2018 - 18
Instore - December 2018 - 19
Instore - December 2018 - Specialty Insights - CONSIDER: Sushi
Instore - December 2018 - 21
Instore - December 2018 - 22
Instore - December 2018 - 23
Instore - December 2018 - Cover Story - The road ahead
Instore - December 2018 - 25
Instore - December 2018 - 26
Instore - December 2018 - 27
Instore - December 2018 - 28
Instore - December 2018 - 29
Instore - December 2018 - 30
Instore - December 2018 - INSIGHT INSIDER - Raybern’s focuses on classic sandwiches, new flavors
Instore - December 2018 - 32
Instore - December 2018 - 33
Instore - December 2018 - Food Safety - Cross-industry collaboration aids hygienic design
Instore - December 2018 - 35
Instore - December 2018 - 36
Instore - December 2018 - 37
Instore - December 2018 - PRODUCT CATEGORY SPOTLIGHT - Prepared entrees
Instore - December 2018 - 39
Instore - December 2018 - 40
Instore - December 2018 - 41
Instore - December 2018 - 42
Instore - December 2018 - 43
Instore - December 2018 - Feature - Grain gains
Instore - December 2018 - 45
Instore - December 2018 - 46
Instore - December 2018 - 47
Instore - December 2018 - Product Trends - FIRST TO MARKET
Instore - December 2018 - Product Showcase
Instore - December 2018 - AD INDEX
Instore - December 2018 - 51
Instore - December 2018 - 52
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