Passionfruit -- iTi tropicals March 2019 - 3

PASSIONFRUIT: THE CURE FOR BORED TONGUE SYNDROME

ket, Austin, Texas, identified Pacific Rim flavors, which
includes passionfruit, as one of the top-10 food trends
of 2019. These flavors are fueling innovation in beverages, condiments and all types of desserts.
"Today, passionfruit is becoming more and more prevalent throughout a manufacturer's product portfolio,"
says Gert van Manen, president, iTi Tropicals, Lawrenceville, N.J. "Passionfruit is included in everything
from juice blends, yogurts, ice creams and dressings to
craft beer and dessert toppings. With its growing popularity, this fruit ingredient has the potential to become a
fresh new flavor in the American market."
Passionfruit, a member of the plant family Passifloraceae, is spherical in shape and contains pulp with
small black edible seeds. There are several varieties
of passionfruit but the two most popular commercial
types are the purple passionfruit (Passiflora edulis
f. edulis) and yellow passionfruit (Passiflora edulis
f. flavicarpa).

Passionfruit is grown and harvested in tropical regions
around the world and is known by a variety of different
names, with the most common being maracuya in South
America. In Puerto Rico and Venezuela it's known as
parcha or parchita. Hawaiians call it lilikoi while chinola
is its alias in the Dominican Republic.
The yellow variety is grown along the equator in South
America and is favored among consumers, as it has a
more intense color, a stronger aroma and a more tropical taste. The purple variety is grown in small quantities,
primarily in Southeast Asia, and is typically consumed
fresh. Therefore, most ingredient production is of the
yellow variety.
iTi Tropicals works with Ecuador-based Quicornac, a
leading exporter of passionfruit juice concentrates and
purees, to provide food and beverage manufacturers
with consistent, quality passionfruit ingredients. Quicornac started exporting passionfruit sourced exclusively
from Ecuador and Peru in 1989.



Passionfruit -- iTi tropicals March 2019

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https://www.nxtbook.com/sosland/iti/2019_03_01
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