Clean Label - Kemin 2022 - 2

Fresh. Safe. Simple.
Deliver What
Consumers Want
Foods people want and foods they can afford
should be one and the same. This was not the
case prior to the pandemic and that disparity
has only grown since. Incorporating mindful
ingredient technologies may help bridge that
gap. In the future, when the world returns
to some sense of normal, these efforts may
improve a manufacturer's profitability.
Inflation has reached a 40-year high and
consumers have noticed. Chicago-based IRI
conducted a consumer survey of primary
shoppers in March 2022 and found that 92% of
consumers believe food prices are somewhat or
a lot higher than last year, and almost all (95%)
are concerned about it. This includes 49% who
are extremely concerned. This compares to 27%
of consumers being extremely concerned over
coronavirus in this same survey, suggesting that
inflation has a far greater grip on the nation's food
spending than COVID-19 at this point in time.
Consumers have returned to stocking up,
not because of fears of a pandemic-related
lockdown or quarantine, but rather inflation and
supply chain issues. The share of Americans
stocking up on items increased from 30%
in September 2021 to 44% in March 2022.
Underlying reasons range from being concerned
over the item not being available on future trips
(20%) to further price increases (16%).
Many fresh and frozen stock ups benefit
from technologies that help keep them fresher,
longer. This reduces food waste, and thus saves
the manufacturer, retailer and consumer money.
There are a number of ways that food
formulators can contain costs. A good place to
2
start is to incorporate ingredients to help reduce
the nearly one-third of food going to waste.
Another is to work with vertically integrated
suppliers to minimize links in the supply chain.
It's all about using best practices from farm to
plate to ensure a sustainable food supply for
today and tomorrow.
And, it pays to incorporate sustainable
practices. A growing number of consumers base
purchase decisions on such efforts.
What does sustainability mean to consumers?
The most cited definition comes from the United
Nations World Commission on Environment and
Development. It is " development that meets
the needs of the present without compromising
the ability of future generations to meet their
own needs. " It's the balance between the
environment, equity and economy.
" This may be accomplished by leveraging
ingredient technology to ensure that perishables
are consumed rather than going to waste, "
said Courtney Schwartz, marketing director,
Kemin Food Technologies, North America.
" It's all about using earth-friendly ingredients
that ensure safety, shelf life and quality while
delivering delicious and nutritious. "
Reducing food waste is a top priority for 45%
of shoppers, according to data from 84.51°, a
subsidiary of Kroger Co., Cincinnati.
" The top concern is actually in the customer's
hands, because it involves what they do with
a product after they buy it, " said Barbara
Connors, vice president of commercial insights
at 84.51°. " The biggest thing they want to do is
be responsible about buying the right amount of
food and working their way through it. "
Approximately 56% of consumers were
familiar with the term " sustainability " in 2002,
continued on page 4
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Clean Label - Kemin 2022

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