Formulating Beverages for Brain Health - Kyowa March 2020 - 1

Formulating Beverages for

Brain Health
T

echnology has sped up lives, putting
the brain into overdrive. Like the
body's other organs, the brain needs
fuel to function at its best. Citicoline is
one such brain nutrient. It supports levels
of several important neurotransmitters
that regulate cognitive function. It
has also been shown to support the
activity of nerves that respond to these
neurotransmitters, helping to support
memory function, focus and attention.

Cognizin® is Kyowa Hakko's branded form
of pure, stable citicoline. It is produced by
an innovative fermentation process and
contains no food additives, artificial flavors
or preservatives, and thus complements
today's clean-label trends. It has selfaffirmed GRAS (generally recognized as
safe) status for many food and beverage
applications.

On Top of Mind

Energy and focus are top need states for
consumers. About a third of consumers are
choosing beverages for an energy boost
and a fifth are hoping to improve focus,
according to Chicago-based Mintel.
The research firm has identified key
trends that will shape global food, drink
and foodservice industries from now until
2030. One is the concept of "smart diets,"
where technology enables consumers to
construct hyper-individualized approaches
to physical and mental health. With this
comes the expectation of living longer
and the need for a diet that supports
long-term cognitive health.

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Formulating Beverages for Brain Health - Kyowa March 2020

Table of Contents for the Digital Edition of Formulating Beverages for Brain Health - Kyowa March 2020

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Formulating Beverages for Brain Health - Kyowa March 2020 - 2
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Formulating Beverages for Brain Health - Kyowa March 2020 - 6
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