Formulating Beverages for Brain Health - Kyowa March 2020 - 2

What is citicoline?

Watch this video to gain insight on how citicoline improves cognitive function.
Cognizin® citicoline is a self-affirmed GRAS ingredient with application in select
foods and beverages.

"The companies that will win in the next 10
years will be those that fuel the new era of
conscious consumption," said Alex Beckett,
Associate Director at Mintel. "In order to
succeed over the next decade, brands will
need to offer more personalized product
offerings, develop smart home solutions,
and assist consumers in addressing mood
and brain health."
Kyowa Hakko commissioned Gallup to
investigate cognitive health trends in
adults (n=1,208). Research showed that
two-thirds of adults experienced cognitive
problems in 2018 and more than a half
(57%) are concerned with improving
their brain power. Memory loss becomes
more prominent with age, while ability to
concentrate and focus is more prevalent
with younger adults. In fact, almost
half (47%) of 18 to 34-year olds said they
experienced such issues in the past year.
"While use of cognitive supplements has

Kyowa_Ezine_0320_revised.indd 2

increased dramatically over the past several
years, there is a huge marketing opportunity
in the functional beverage space," said
Danielle Citrolo, PharmD, Registered
Pharmacist Scientific & Regulatory Affairs
Director, Kyowa Hakko USA. "Citicoline may
be used in everything from ready-to-drink
tea and coffee beverages, which also supply
natural caffeine for alertness, to trending
cold-pressed juices and smoothies, flavored
milks and yogurt drinks, protein drinks and
meal replacements."
Citicoline is often categorized as a
nootropic, a term with the Greek translation
of "towards the mind." Nootropic is an
umbrella term for compounds that
directly or indirectly influence cognitive
brain function. Citicoline may be used in
beverages with other nootropics to provide
enhanced function.
A randomized, placebo-controlled study
published in 2015 in Journal of Attention

3/24/2020 7:33:33 AM



Formulating Beverages for Brain Health - Kyowa March 2020

Table of Contents for the Digital Edition of Formulating Beverages for Brain Health - Kyowa March 2020

Formulating Beverages for Brain Health - Kyowa March 2020 - 1
Formulating Beverages for Brain Health - Kyowa March 2020 - 2
Formulating Beverages for Brain Health - Kyowa March 2020 - 3
Formulating Beverages for Brain Health - Kyowa March 2020 - 4
Formulating Beverages for Brain Health - Kyowa March 2020 - 5
Formulating Beverages for Brain Health - Kyowa March 2020 - 6
https://www.nxtbook.com/sosland/kyowa/2020_03_01
https://www.nxtbook.com/sosland/kyowa/2017_05_01
https://www.nxtbookmedia.com