In the dough - August 2020 - 1

Dough
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Looking Forward:
Ongoing Vision
Over the past months, the
world has experienced
unimaginable change. The
restrictions and challenges
created by the COVID-19
pandemic have brought
into sharp focus the
importance of teamwork
and collaboration. In tough
times, it's easy to see how the
company's core values are
encouraging multidisciplinary
exchanges and the sharing
of good practices allow
us to better support our
employees, partners,
customers and suppliers.
These efforts reinforce and
build a foundation for the
company's larger mission
to work together to better
nourish and protect the
planet to maintain the food
chain and provide essential
products for nutrition
and health. Through the
daily commitment of our
#FoodHeroes, Lesaffre
kept its 69 production sites
across the world operational
to ensure production

Lesaffre_0820.indd 1

and continuity of supply,
including providing support
to food banks and bakeries
along with donations of
masks, protective glasses
and gloves.
Lesaffre's world-wide
commitment also includes
envisioning how the
company's efforts can
address the needs of
the world long-term. We
see 2020 as a decade of
innovation. Our recent
Consumer Insights clean
label study will assist our
customers with consumer
perceptions in this
area. While many throughout
the industry know of and
rely on our world-class
yeast products, not enough
know about our growing
clean label portfolio or the
elite team who is solving
baking challenges at our
U.S. technical baking
centers. Though it's likely
you've already enjoyed the
results of our work in pizza
dough, flatbreads, tortillas,

laminated dough, artisanstyle bread, par-bake, frozen
dough and more.
Lesaffre's innovation
continues to excite the
industry with products such
as Saf Pro, Artisan Fleurage,
using the ancient practice
of fermentation to add
flavor and variety to single
doughs. Star'Bake Artisan
5% bread base, providing a
mild rye sourdough flavor,
improves the volume of
finished goods and provides
artisan-style breads a
distinctive flavor profile. Red
Star CoolSmart Command
dry yeast helps bakers
lower costs by controlling
fermentation in refrigerated
doughs, leading to improved
quality management and
increased transportation
range, resulting in less
dough waste. These are
just a few of the ways we're
helping bakers stay current
with consumer desires
for clean-label, non-GMO
products.

"IN A WORLD
THAT
CONTINUES
TO PRESENT
US WITH
UNKNOWNS,
FLEXIBILITY AND
INNOVATION
WILL BE THE
LIFEBLOOD OF
LESAFFRE AS
WE LOOK TO
SUPPORT OUR
EMPLOYEES,
PARTNERS, AND
CUSTOMERS IN
THEIR WORK
NOW AND IN
THE FUTURE."

TOM BENNER,
PRESIDENT
AND CEO OF
L E S A F F R E C O R P.

7/29/2020 4:34:13 PM
In the dough - August 2020

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