In the dough - August 2020 - 3

BOOMERS ARE MORE LIKELY TO BUY BREAD FROM THE BREAD
AISLE THAN YOUNGER GENERATIONS. THE DEMOGRAPHIC IS LESS
LIKELY TO MODIFY THEIR EATING HABITS BASED ON THE LATEST
FOOD TRENDS.
Shopping for Bread
Gen Z
(A)

Millennial
(B)

I almost always buy
the same brand(s)/type(s)

I usually spend some time
exploring based on price

36%

24%

I usually spend some time
exploring based on what
looks good

40%G

Gen X

Boomer

(C)

(D)

36%

29% ad

34%

44%BC

24%

32%

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Lesaffre_0820.indd 3

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7/29/2020 8:02:38 AM



In the dough - August 2020

Table of Contents for the Digital Edition of In the dough - August 2020

In the dough - August 2020 - 1
In the dough - August 2020 - 2
In the dough - August 2020 - 3
In the dough - August 2020 - 4
In the dough - August 2020 - 5
In the dough - August 2020 - 6
https://www.nxtbook.com/sosland/lesaffre/2020_10_01
https://www.nxtbook.com/sosland/lesaffre/2020_08_01
https://www.nxtbook.com/sosland/lesaffre/2020_03_01
https://www.nxtbook.com/sosland/lesaffre/2019_11_01
https://www.nxtbook.com/sosland/lesaffre/2019_07_01
https://www.nxtbook.com/sosland/lesaffre/2019_03_01
https://www.nxtbook.com/sosland/lesaffre/2018_11_01
https://www.nxtbook.com/sosland/lesaffre/2018_08_01
https://www.nxtbook.com/sosland/lesaffre/2018_05_01
https://www.nxtbook.com/sosland/lesaffre/2018_03_01
https://www.nxtbookmedia.com