In the dough - Lesaffre August 2021 - 3

REDUCE YOUR VITAL WHEAT
GLUTEN USAGE
IMPROVER
SAF Pro®
StarZyme™ STR 601
SAF Pro® Encore™
CL STRENGTH
F-1549
1-2%
VWG
3-4%
VWG
0.25% 0.50%
INGREDIENTS
Enriched Wheat Flour
(wheat flour, niacin, reduced
iron, thiamine mononitrate,
riboflavin, folic acid), Enzymes
0.20% 0.50%
Enriched Wheat Flour
(wheat flour, niacin, reduced
iron, thiamine mononitrate,
riboflavin, folic acid), Ascorbic
Acid, Enzymes
Improver suggestions and dosages are dependent on customer
formulation, process, and the ability to dose ascorbic acid.
CONSUMER EXPECTATIONS FOR BREAD
The team at Lesaffre
wanted to learn more
about what consumers are
looking for on ingredients
lists, especially as it
pertains to " clean label "
baked goods. Research
shows that consumers
are paying attention to
the ingredients list, which
provides cues about
the trustworthiness of a
product.
First and foremost,
enjoyment is the key
consideration for most
consumers. Results from
the study showed that
nearly two-thirds (64%)
don't follow the latest
diet trends, and more
than half (57%) want to
enjoy food. In fact, most
decisions to purchase
a particular bread are
primarily driven by taste
WHAT CONSUMERS WANT IN BREAD
and texture. Notably, 62%
of consumers said they
prefer breads with simple,
recognizable ingredients.
Consumers' behavioral
response to ingredient
and nutrition information
differs across age groups.
Overall, nearly two-thirds
(64%) try to cut sugar
and carbs. However, Gen
Z (44%) is more likely to
look for locally sourced
ingredients, whereas
Millennials (66%) are more
likely to eat with long
term health in mind. The
generation most likely to
have teens at home, Gen
X (55%), is also the most
likely to reject junk food.
In contrast, Boomers
(71%) are the least likely
generation to want to
change their personal
eating habits.
AND MAINTAIN WITH
SAF-PRO®
* Desired mixing
tolerance
* Optimum product
volume
* Uniform grain
* Desired crumb
resilience & texture
* Optimum bun hinge
strength
* Desired product shelf life
SOURCE: LESAFFRE

In the dough - Lesaffre August 2021

Table of Contents for the Digital Edition of In the dough - Lesaffre August 2021

In the dough - Lesaffre August 2021 - 1
In the dough - Lesaffre August 2021 - 2
In the dough - Lesaffre August 2021 - 3
In the dough - Lesaffre August 2021 - 4
In the dough - Lesaffre August 2021 - 5
In the dough - Lesaffre August 2021 - 6
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https://www.nxtbook.com/sosland/lesaffre/in-the-dough-lesaffre-august-2021
https://www.nxtbook.com/sosland/lesaffre/in-the-dough-lesaffre-april-2021
https://www.nxtbook.com/sosland/lesaffre/2020_10_01
https://www.nxtbook.com/sosland/lesaffre/2020_08_01
https://www.nxtbook.com/sosland/lesaffre/2020_03_01
https://www.nxtbook.com/sosland/lesaffre/2019_11_01
https://www.nxtbook.com/sosland/lesaffre/2019_07_01
https://www.nxtbook.com/sosland/lesaffre/2019_03_01
https://www.nxtbook.com/sosland/lesaffre/2018_11_01
https://www.nxtbook.com/sosland/lesaffre/2018_08_01
https://www.nxtbook.com/sosland/lesaffre/2018_05_01
https://www.nxtbook.com/sosland/lesaffre/2018_03_01
https://www.nxtbookmedia.com