In the Dough - Lesaffre December - 3

Tortilla Market Overview
The US tortilla market - now $17.1 billion in sales - is booming. There are 93.8
million consumers buying tortilla products on a weekly basis, and that number is
expected to grow dramatically across the United States.
The volume of US tortilla market is now 3.6 billion pounds, according to the
Tortilla Consumer Purchase Trends & Frequency report, 02/01/2019.
TOP 10 US STATES
WHERE TORTILLAS
ARE MOST POPULAR
Arizona
Texas
Nevada
Arkansas
New Mexico
Oklahoma
California
Colorado
Tennessee
Mississippi1
WHY DOES THE TORTILLA BECOME MORE
POPULAR EACH DAY?
* Population growth including the growing number
of Hispanic consumers and their subsequent
buying power
* Upward-trending among non-Hispanic consumer
tortilla consumption
* Healthier Eating Alternative
* Kosher, organic, gluten free, whole wheat, veggie
based, range of options
* Convenience
THE IDEAL TORTILLA
CHARACTERISTICS OF AN IDEAL TORTILLA
INCLUDE:
* Anti-sticking
Sticking refers to the product fusing together
in the packaging. When you try to separate the
tortillas, they will tear.
* Zippering
Zippering refers to the sound that the tortillas
make when they are separated. They may appear
to be adhering together, but don't actually stick to
one another.
* Pliability
It refers to the flexibility of the tortilla without
cracking or breaking when rolled.
* Opaque appearance
Opaque refers to the overall whiteness of the
finished product. This is the exact opposite of
translucency.
* Softness
Refers to a tortilla that isn't firm, easy to bite and
chew, tender in the mouth, and doesn't have a dry
texture.
1 GOOGLE TRENDS DATA BY CHEFSPENCIL.COM, 2020
THE IDEAL BOLILLO
AN IDEAL BOLILLO POSSESSES THE
FOLLOWING CHARACTERISTICS:
* Volume
A desirable bolillo would be a generous size and
proportions, this is especially important for doughs
that have been retarded overnight.
* Burst
Refers to the opening on the top of the bolillo
created when dough is cut before baking, an ideal
bolillo should have wide open burst.
* Softness
Refers to a bolillo that isn't firm, easy to bite and
chew, tender in the mouth, and doesn't have a dry
texture.
http://www.CHEFSPENCIL.COM

In the Dough - Lesaffre December

Table of Contents for the Digital Edition of In the Dough - Lesaffre December

In the Dough - Lesaffre December - 1
In the Dough - Lesaffre December - 2
In the Dough - Lesaffre December - 3
In the Dough - Lesaffre December - 4
In the Dough - Lesaffre December - 5
In the Dough - Lesaffre December - 6
https://www.nxtbook.com/sosland/lesaffre/in-the-dough-lesaffre-september-2022
https://www.nxtbook.com/sosland/lesaffre/in-the-dough-lesaffre-december
https://www.nxtbook.com/sosland/lesaffre/in-the-dough-lesaffre-august-2021
https://www.nxtbook.com/sosland/lesaffre/in-the-dough-lesaffre-april-2021
https://www.nxtbook.com/sosland/lesaffre/2020_10_01
https://www.nxtbook.com/sosland/lesaffre/2020_08_01
https://www.nxtbook.com/sosland/lesaffre/2020_03_01
https://www.nxtbook.com/sosland/lesaffre/2019_11_01
https://www.nxtbook.com/sosland/lesaffre/2019_07_01
https://www.nxtbook.com/sosland/lesaffre/2019_03_01
https://www.nxtbook.com/sosland/lesaffre/2018_11_01
https://www.nxtbook.com/sosland/lesaffre/2018_08_01
https://www.nxtbook.com/sosland/lesaffre/2018_05_01
https://www.nxtbook.com/sosland/lesaffre/2018_03_01
https://www.nxtbookmedia.com