Milling & Baking News - December 2, 2003 - (Page 1)

Theinewsweeklyiofigrain-basedifoods Low-carbohydrate headlines agenda of first National Bread Summit PROVIDENCE, R.I. - At the inaugural National Bread Summit on Nov. 21 at the College of Culinary Arts at Johnson & Wales University, the question on everyone's mind was how to address the issue of low-carbohydrate diets and their effect on the baking industry. With a better-than-expected turnout of more than 150, including journalists from Fortune magazine and NBC News, the National Bread Summit attempted to answer that question. For Ron Shaich, president and chief executive of Panera Bread Co., the answer was clear: market your core products but LATE also meet the special dietary needs of your customers. To that end, Panera will launch three new low-carbohydrate or reduced-carbohydrate bread varieties and two low-carbohydrate bagel products in January, while still producing, marketing and educating its customer base about the health advantages of whole-grain carbohydrate-rich bread (see related story on Page 10). And Panera is not alone. Several other bakers in attendance remarked that they were in the testing stages of low-carbohydrate products. Mark Friend, owner of Continued on Page 17 Launch set for unprecedented probe of consumer attitudes WASHINGTON - Wirthlin Worldwide has been selected by a baker/miller partnership to conduct intensive research into U.S. attitudes toward grain-based foods. According to Paul C. Abenante, president of the American Bakers Association, the research "will be the most comprehensive value-based study in the history of the grain-based foods industry." The study will form the basis of a prospective product promotion effort to be funded jointly by the A.B.A. and the North American Millers' Association. Wirthlin was selected by a joint A.B.A.-NAMA Research Working Group. Based in Reston, Va., outside of Washington, Wirthlin is a strategic research and consulting concern that uses what it calls a value-based research approach. The company says it looks for ways to change consumer trends by understanding the consumer decision making process at the emotional value level. The group has had a long-standing Continued on Page 22 N E W S F E AT U R E Story on Page 23 inside DECEMBER 2, 2003 / NEWS WA S H I N G T O N - Dan Amstutz, senior adviser for agriculture in Iraq for the Bush administration, has completed his assignment as a special liaison to the Coalition Provision Authority overseeing Iraq's reconstruction. "Ambassador Amstutz did an outstanding job," Secretary of Agriculture Ann M. Veneman said. "He worked cooperatively with his Australian counterpart Continued on Page 8 Amstutz completes assignment F.D.A. seeks comment on use of dietary guidance statements WASHINGTON - The Food and Drug Administration last week issued an advance notice of proposed rulemaking as the agency's latest step in increasing the flexibility of its regulations governing health-related statements for food. The notice, published in the Federal Register of Nov. 25, further advances the philosophy advocated by Dr. Mark McClellan, F.D.A. commissioner, that consumers need more and better information, including the use of dietary guidance statements, to help them adopt healthy diets. The agency last December announced a major new program - the Consumer Health Information for Better Nutrition Initiative - that would lower the regulatory bar limiting health claims on conventional foods. "The agency believes that encouraging the use of dietary guidance statements on food labels is an important Continued on Page 14 THIS WEEK Unable to keep up with Uncrustables demand 9 Ingredient I.B.A.: Don't blame Pyramid for obesity 16 Data show E.U. flour exports tumbling 32 Week 33

Table of Contents for the Digital Edition of Milling & Baking News - December 2, 2003


Milling & Baking News - December 2, 2003