Milling & Baking News - February 17, 2004 - (Page 1)

Theinewsweeklyiofigrain-basedifoods / Baker's Inn: I.B.C. poised for launch of super premium bread KANSAS CITY - When Interstate Bakeries Corp. executives first broached with grocery executives the idea of introducing a super premium bread line, the response was loud and clear - do something different or don't do anything at all. "Don't bring us another potato bread like the other guys," one supermarket executive said. With the launch of its new super premium line planned for April, the nation's largest bak- Pepperidge Farm incorporated into new Campbell Soup group CAMDEN, N.J. - Pepperidge Farm, Inc., Norwalk, Conn., will be one of four business units within a newly created Campbell North America division under an organizational structure announced last week by Campbell Soup Co. Announcing the restructuring, Campbell said Mark A. Sarvary, president of Pepperidge Farm since 2002, will be promoted to president of Campbell North America. Mr. Sarvary will be replaced by Jay Gould, chief marketing officer at Pepperidge. The three Campbell North America units in addition to Pepperidge are U.S. Soup, Sauces and Beverages; Campbell Away From Home, and Canada, Mexico and Latin America; and Godiva Worldwide. Campbell said the new alignment Continued on Page 10 LATE ing company is confident its new line will not be confused with those of its competitors. Featuring distinctive kraft paper packaging, the I.B.C. line will be introduced under the Baker's Inn brand name. Under development for a number of years, the new line was previewed by editors of Milling & Baking News last week at I.B.C.'s Kansas City headquarters. Plans for the super premium line were first Continued on Page 9 FEBRUARY 17, 2004 NEWS WA S H I N G T O N - The influence of diet trends on food demand is among key issues to be explored at the Agricultural Outlook Forum of the U.S. Department of Agriculture Feb. 19-20 in Arlington, Va. "Demand for agricultural commodities is increasingly impacted by the latest diet trends," said Secretary of Agriculture Ann M. Veneman. "This conference will provide an important dialogue about how current lifestyles are influencing public health and the marketplace." Joining the Continued on Page 8 Diet trends on Outlook program ACNielsen sales data show impact of low-carb diets in food selection SCHAUMBURG, ILL. - That low-carbohydrate diets are affecting sales of several grain-based foods was confirmed in sales data released last week by ACNielsen. Among the findings by ACNielsen is that while white bread dollar sales and unit volume fell sharply in the 52 weeks ended Dec. 27, 2003, the exact opposite pattern was noted in wheat bread. The company also released new con- sumer research showing that more than 17% of U.S. households report that someone in their household is currently on a low-carbohydrate diet. "Importantly, a slightly higher number (19.2%) reported that someone in their household was once on such a diet, but is no longer," the company said. ACNielsen also found that in 63.6% of Continued on Page 11 Story on Page 23 inside THIS WEEK Varied views emerge on Australia trade pact 14 Ingredient U.S. wheat carryover reduced as exports rise 16 Solid sales, earnings at Corn Products 20 Week 39

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Milling & Baking News - February 17, 2004