Milling & Baking News - May 4, 2004 - (Page 1)

Theinewsweeklyiofigrain-basedifoods Consumer trend experts insist low-carb craze will fade, but when? PORT WASHINGTON, N.Y. - In trying to assess whether the market for low-carbohydrate products has peaked, Harry Balzer has simple advice: Don't judge it by the pace of new product introductions. "Manufacturers cannot respond to a need as it emerges, there is a lag," said Mr. Balzer, vice-president of NPD Group, a global sales and marketing information consulting business based in Port Washington, N.Y. Mr. Balzer, well known in grain-based foods for his presentations on consumer and food industry trends, warned that a sustained shift toward low-carbohydrate eating has not occurred and will not. LATE Rich George, professor and chairman of the department of food marketing at the Haub School of Business at St. Joseph's University in Philadelphia, is even more emphatic. "My estimation is that a year from now, we won't even be talking about this," Mr. George said, referring to the depths to which low-carbohydrate mania has grabbed the public consciousness. "I think people are going to wake up and say 'What are we doing here?'" In recent weeks, food industry executives, trying to assess the level of resources they should commit to address low-carContinued on Page 12 Millers play leading role in food aid conference KANSAS CITY - Representatives of the North American Millers' Association were fully engaged in the U.S. Department of Agriculture/U.S. Agency for International Development Export Food Aid Conference in Kansas City April 20-22, making significant contributions to the discussion in both plenary and active workshop sessions. John Gillcrist, NAMA chairman and president of Bartlett Milling Co., Kansas City, delivered an impassioned endorsement of U.S. food aid efforts in a workshop titled "Food Aid with a Human Face," which was Continued on Page 20 FROZEN PIZZA product perspective FROZEN PIZZA Fending Off Challenges, Finding New Successes Story on Page 25 inside MAY 4, 2004 / NEWS KANSAS CITY - Kansas wheat production in 2004 will total 364 million bus, based on the average estimates of 47 participants on the annual Wheat Quality Council tour of Kansas. Production would be down sharply from 480 million bus in 2003. The tour made 453 stops across Kansas April 27-29 to survey 2004 crop conditions. Meeting April 28 at the Kansas City Board of Trade, the group projected an average yield of 37.4 bus per acre, compared with a 2003 average yield of 48 bus per acre. Dryness in the western part of the state could result in 15% Continued on Page 10 Tour pegs Kansas yield at 37.4 bus Low-carb rolls, baking mixes among many new General Mills products MINNEAPOLIS - In an ambitious debut that includes several grain-based foods, General Mills, Inc. on April 28 announced it will introduce a range of new reducedcarbohydrate food products at the 2004 Food Marketing Institute Show, which will be held May 2-4 in Chicago. As part of the initiative, General Mills will introduce Pillsbury Carb Monitor Frozen Dinner Rolls, Betty Crocker Carb Monitor baking mixes, Hamburger Helper Carb Monitor Cheeseburger Macaroni, Momentum Bars, Total Protein cereal, 8th Continent Light Soymilk, Betty Crocker Carb Monitor Roasted Garlic Mashed Potatoes, Progresso Continued on Page 11 THIS WEEK King Milling expands Lowell flour mill 14 Ingredient Better profit margins at Tasty Baking 17 Renewed fight against wheat aphid 44 Week 35

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Milling & Baking News - May 4, 2004