Milling & Baking News - October 5, 2004 - (Page 1)

Theinewsweeklyiofigrain-basedifoods Whole grains to be incorporated into entire Big G cereal portfolio MINNEAPOLIS - General Mills, Inc. last week announced plans to incorporate whole grains into its entire range of readyto-eat breakfast cereal products, including children's brands such as Trix and Cinnamon Toast Crunch. The move will reinforce the existing position of breakfast cereals as a primary source for whole grains in the diet and also will draw more attention generally to the nutritional benefits of whole grains. General Mills said it was making the move in advance of an anticipated heightened emphasis on whole grains in the updated Dietary Guidelines for Americans, LATE which will be released early next year. "You're going to be hearing a lot about whole grain in the coming months, and General Mills hopes to help you wake up to the benefits of whole grains," said Susan J. Crockett, senior director of the Bell Institute of Health and Nutrition, the nutrition research arm of General Mills. With products such as Wheaties and Cheerios, General Mills for many years has been the largest producer of whole grain foods. Dr. Crockett said the new formulations, which will affect just over 40% of the company's cereal line, will increase Continued on Page 22 Flowers sees growth unabated despite other bakers' woes ATLANTA - In a difficult environment for grain-based foods, Flowers Foods, Inc. continues to enjoy solid bread and sweet goods sales growth, is expanding into new markets and is hunting for acquisition candidates, company executives said. Led by George E. Deese, president and chief executive officer of Flowers, the company executives spoke Sept. 23 at an investor day presentation in Atlanta. The presentation was followed by a tour of the company's nearby plant in Villa Rica, Ga. Previewing new product introductions and marketing strategies for the year ahead, the Flowers leaders said whole grains will be featured prominently within the range of bread categories in which the company competes. The bright outlook for Flowers was offered against the darkly ominous backdrop of the Interstate Bakeries Corp. bankruptcy declared a day earlier. Both in his comments and in response to questions, Mr. Deese Continued on Page 41 BAKING EXPO highlights BAKING EXPO highlights Robotics poised to reinvigorate baking equipment design Story on Page 31 inside OCTOBER 5, 2004 / NEWS PURCHASE, N.Y. - Frito-Lay North America will close four plants, a move expected to yield savings that will be re-invested in growth. Three older plants are in Allen Park, Mich.; Council Bluffs, Iowa, and Beaverton, Ore. The fourth one in Visalia, Calif., produces three brands. The announcement came Sept. 30 when Purchase-based PepsiCo issued its fiscal third-quarter results. A PepsiCo subsidiary, F.L.N.A. had revenue for the quarter ended Sept. 4 of $2,325 million, up 5% from $2,218 million for last year's third quarter, and operating profit of $616 million, up 7% over Continued on Page 10 Frito-Lay to close four plants Yet another hurricane disrupts grain-based foods operations KANSAS CITY - Though Florida once again had the biggest bulls-eye on its back as Hurricane Jeanne churned through the state early last week, baking and milling businesses throughout the Southeast and Mid-Atlantic states continued enduring the wrath of one of the most active hurricane seasons in decades. Jeanne's march northward through the Appalachian mountains after battering Florida's east coast Sept. 26 followed a trek similar to Hurricane Ivan after it pounded the Gulf shores of Florida and Alabama on Sept. 15-16. As a result, seemingly endless rain during Continued on Page 16 THIS WEEK Ingredient Dec. 12 set for launch of K.C.B.T. e-trading Flour output in lead nations just holds steady 12 26 Loan rates, allotments set for '04 sugar crop 28 Week 44

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Milling & Baking News - October 5, 2004