Milling & Baking News - June 7, 2005 - (Page 1)

Theinewsweeklyiofigrain-basedifoods JUNE 7, 2005 / EXECUTIVESTRATEGIES Whole Grains Summit coverage Industry leaders review barriers facing whole grains acceptance MINNEAPOLIS - Nutrition education and delivering on taste stand as key barriers for the grain-based foods industry as it seeks to move forward on increasing whole grains consumption, according to a panel of industry leaders assembled at the "Whole Grains & Health: A Global Summit," in Minneapolis. The panel, which featured leading executives from such companies as Cargill, Inc. and Sara Lee Bakery Group, was part of a May 20 morning session titled "Where Do We Go From Here?" that sought to provide answers on where the grainbased foods industry is headed next as it pertains to whole grains. John E. Geisler, corporate vice- president of Cargill, spoke of the role that the Minneapolis-based company plays in the whole grains marketplace. He said the biggest barrier the industry must overcome in its fight to increase whole grains consumption is taste. "Taste, taste, taste," he said. "We have to find ways to find not just ingredients but also formulating to solve the taste issue. Our own bread segmentation research suggests that 24% of consumers are receptive to whole grains. Almost a third of bread consumers prefer white bread primarily because of the taste. So we need Continued on Page 16 Aleurone technology seen offering whole grain substitute, complement MINNEAPOLIS - Finding a way to isolate and use aleurone, the granular protein at the outermost layer of endosperm of many seeds or cereal grains, to deliver whole grain nutrients with better taste received special attention at the "Whole Grains & Health: A Global Summit." In a series of presentations on May 19, representatives from Buhler, Inc. and Cargill, Inc. discussed extraction and processing, bakery product development, nutrition and marketing - all as Continued on Page 14 inside Larry S. Webb: Fewer choices, greater satisfaction Story on Page 31 LATE NEWS MINNEAPOLIS - General Mills, Inc. on June 2 said it has been notified by the Securities and Exchange Commission that an S.E.C. investigation of the company has been terminated. Since September 2003, the agency had been looking into an alleged General Mills practice of "loading" sales at the end of fiscal quarters to help meet internal sales targets. The latest news marks a reversal from February 2004, when the S.E.C. issued a Wells notice, indicating that the S.E.C. staff had made a preliminary decision to recommend that Continued on Page 10 General Mills probe terminated THIS WEEK Highest K.S.U. honor to Merrill 20 Ingredient Gruma acquires businesses from CHS Industry calendar of meetings, events 38 40 Week sponsored by 46

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Milling & Baking News - June 7, 2005