Milling & Baking News - January 31, 2006 - (Page 1)

Theinewsweeklyiofigrain-basedifoods / Wonder offering continuum of 'healthier' white bread varieties KANSAS CITY - Marking the 85th anniversary of the Wonder brand, Interstate Bakeries Corp. said last week it would roll out nationally three bread varieties under the Wonder name, including one variety that offers a blend of whole wheat flour and enriched wheat flour. Wonder Made with Whole Grain White, Wonder White Bread Fans 100% Whole Grain, and Wonder Kids began appearing in stores across the country last week, offering a menu of options for health conscious consumers looking for products that taste good and are good for them. White Bread Fans 100% Whole Grain and Wonder Kids both have been in test markets since last July in Sacramento, Ca- LATE lif.; San Francisco; Kansas City; Little Rock, Ark.; Memphis, Tenn.; and Omaha. While I.B.C. initially eschewed the idea of selling a bread that blends enriched wheat flour and whole wheat flour, a different view of the matter was expressed last week. "With more and more consumers looking to incorporate whole grain sources into their diets, Wonder introduced an entirely new product to the market in July, creating the first, real 100% whole grain bread made specifically for people who enjoy the mild taste and soft texture of white bread," said Richard Seban, chief marketing officer for Interstate Bakeries Corp., which makes Continued on Page 9 Allegations of accounting misdeeds by AIPC detailed in lawsuit filing KANSAS CITY - Allegations by "whistleblowers" of accounting misdeeds at American Italian Pasta Co. sent AIPC shares tumbling last week. The allegations were published in great detail in a 93-page amended complaint in a class action lawsuit consolidated Jan. 19 in the U.S. District Court for the Western District of Missouri, Western Division. The class action lawsuit was filed on behalf of investors who bought AIPC shares or call options between Jan. 23, 2002, and Aug. 17, 2005. Accusing the company of "cooking the books," the lawsuit names as defendants Continued on Page 12 Names out front Story on Page 21 inside JANUARY 31, 2006 NEWS NEW YORK - In the first day of trading, shares of Chipotle Mexican Grills, Inc. surged 98%, closing at $43.50 per share. In the initial public offering Jan. 26, 7,878,788 shares of class A common stock were sold at $22 per share. Of those shares, Chipotle sold 6,060,606 and McDonald's Corp. sold 1,818,182 shares. The shares are trading on the New York Stock Exchange under the symbol "CMG." Chipotle will receive $121.4 million from the offering, which it said it would use to repay outstanding debt. Even Continued on Page 8 Chipotle shares surge after I.P.O. C.P.I. for baked foods, cereals climbs 1.4% in '05 WASHINGTON - The Consumer Price Index for baked foods and cereal products posted its tenth consecutive year of higher prices in 2005, advancing 1.4%. The 2005 increase followed a 1.6% advance in 2004, according to the Bureau of Labor Statistics of the U.S. Department of Labor. The 2005 year-end increase paralleled the broader index for all food at home, which rose 1.9% for the year. The C.P.I. for all but two categories of grain-based foods increased in the 12month period that ended in December. The only exceptions were in other bakery products, down 0.2%, and crackers and cracker products, down 1.1%. The 1.4% increase in the price index for Continued on Page 37 THIS WEEK Mennel moving, expanding in Virginia 11 Ingredient Study challenges soy health benefits 34 New head of E.C. agriculture named 36 Week 39

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Milling & Baking News - January 31, 2006