Milling & Baking News - August 29, 2006 - 1

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Wal-Mart challenge: Flowers Foods
sees sustainability benefits
THOMASVILLE, GA. - While its new
sustainability initiative will require organization-wide attention and effort, Flowers
Foods, Inc. described the work as a natural
extension of the efficiency enhancement efforts that long have benefited the company.
An extensive report on the Flowers Foods
plan, "2006 Sustainability Initiative," has
been posted on the company's Internet web
site, www.flowersfoods.com. The report
was created after Flowers and other baking
companies were approached by Wal-Mart
Stores, Inc. and asked to develop and submit
plans for improving environmental sustainability. Other Wal-Mart vendors have been
approached as well.
Bruce Peterson, a senior vice-president

of Bentonville, Ark.-based Wal-Mart with
oversight of the company's Perishable
Food Team, described the Wal-Mart sustainability program as in its "infancy."
In addition to interacting with baking
companies, Wal-Mart has been discussing the initiative with the American
Bakers Association.
The push for vendors to develop sustainability plans follows a widely-publicized
internal initiative at Wal-Mart toward sustainability. The company has pledged the
investment of hundreds of millions of dollars toward this objective.
"Through deep investments and efficiency innovations in our stores and trucking
Continued on Page 11

U.S. flour output edges up in second
quarter, first six months of 2006
WASHINGTON - Flour production by
U.S. mills in the second quarter of 2006 increased 0.3% over the same 2005 quarter,
according to the Bureau of the Census of
the U.S. Department of Commerce. The
report, published Aug. 14, was revised
from the initial second-quarter report released Aug. 11. The latter contained statistical anomalies that triggered the revisions. First- and second-quarter flour, as

NEWS

now revised, was slightly below the initial
release; there are also small second-quarter
wheat and millfeed increases.
Flour output in April-June 2006 totaled 96,571,000 cwts, up 331,000 from
96,240,000 in April-June 2005. It was less
than the second quarter of 2004 when production was 96,773,000.
Production of flour by U.S. mills in the
Continued on Page 20

F E AT U R E

Tight U.S. and world
wheat supplies keep
markets on edge
Story on Page 27
inside

AUGUST 29, 2006

bakingbusiness.com / world-grain.com

LATE

NEWS
RIDGWAY, COLO.
- A representative of the Grain
Foods
Foundation, celebrity chef
Dave Lieberman,
was scheduled to
appear Aug. 28 on the NBC "Today Show," launching America's
Healthy Sandwich Showdown.
The sandwich initiative will mark
the beginning of the third year for
the Grain Foods Foundation and
its Grains for LIFE campaign. The
campaign, a search for the healthiest, best tasting sandwich recipe,
will include print and on-line advertising, retail point-of-purchase,
legislator outreach and an aggressive media relations program.
More than 1 billion sandwiches
Continued on Page 8

Sandwich
boost on
'Today Show'

Johanns: Bayer finds
non-approved rice variety
in commercial supply
WASHINGTON - In a press conference
Aug. 18, Secretary of Agriculture Mike
Johanns said that the U.S. Department of
Agriculture and the Food and Drug Administration have been notified that trace
amounts of non-approved bioengineered
rice have been detected in commercial
long grain rice.
"Both (U.S.D.A. and F.D.A.) have reviewed the available scientific data and
concluded that there are no human health,
food safety or environmental concerns
with this G.E. rice," Mr. Johanns said.
These assurances notwithstanding, Japan on Aug. 19 suspended U.S. long grain
Continued on Page 14

THIS WEEK

Ingredient

Dramatic
gains
at MGP
Ingredients

Groups
petition
C.F.T.C. on
hedging

Wide range
of sugar
topics at
symposium

Week
sponsored by

http://www.bakingbusiness.com http://www.world-grain.com http://www.fl http://www.owersfoods.com

Milling & Baking News - August 29, 2006

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