Milling & Baking News - January 30, 2007 - (Page 1)

Theinewsweeklyiofigrain-basedifoods President emphasizes alternative fuels in State of the Union address WASHINGTON - President George W. Bush in his State of the Union address Jan. 23 presented a three-pronged initiative he said would lead to a 20% reduction of United States gasoline usage by 2017. The president emphasized the importance of vastly expanding the nation's production of ethanol and other alternative fuels. "It's in our vital interest to diversify America's energy supply, and the way forward is through technology," President Bush said. "We must continue changing the way America generates electric power by even greater use of clean coal technology, solar and wind energy, and clean, safe nuclear power. We need to press on with battery research for plug-in and hybrid vehicles, and expand the use of clean diesel vehicles and biodiesel fuel. We must continue investing in new methods of producing ethanol, using everything from wood chips, to grasses, to agricultural wastes." Mr. Bush said the U.S. should reduce by 20% its use of gasoline by 2017. "When we do that, we will have cut our total imports by the equivalent of threequarters of all the oil we now import from the Middle East." To accomplish that goal, the U.S. must set "a mandatory fuels standard to require 35 billion gallons of renewable and Continued on Page 33 Winter wheat planted area up 9% from 2006; largest since '03 WASHINGTON - The National Agricultural Statistics Service of the U.S. Department of Agriculture on Jan. 12 estimated acres planted to winter wheat for harvest in 2007 at 44,089,000, up 3,514,000 acres, or 9%, from 40,575,000 acres in 2006. Winter wheat area was the largest since 45,384,000 acres in 2003 and compared with 42,300,000 acres as the recent five-year average. Plant- ed acreage was lower than in 2006 in only six of the 42 states growing winter wheat. The U.S.D.A. estimated area planted to hard red winter wheat at 31,900,000 acres, compared with 29,340,000 acres a year ago. The soft red winter wheat area was estimated at an unexpectedly large 8,330,000 acres, up from 7,390,000 acres in 2006. And Continued on Page 15 Settle on a definition All-natural labels face little regulation, but consumers have expectations. Story on Page 21 inside JANUARY 30, 2007 / LATE NEWS RIDGWAY, COLO. - Less than a month after release, public service announcements produced by the Grain Foods Foundation have been viewed by an audience approaching 3 million, an executive from the foundation's public relations agency said last week. The television spot features Susie Castillo, an announcer on MTV and a past winner of the Miss USA competition. As of Jan. 25, the video spots have had 288 airings, reaching 2,920,719 viewers in markets that include Los Continued on Page 10 Large viewership for baking spot Smail to leave K.S.U. for position at Ventria Bioscience Corp. MANHATTAN, KAS. - Virgil W. Smail, head of the Department of Grain Science and Industry at Kansas State University, has accepted a position with Ventria Bioscience Corp. as vice-president of production. Ventria, which is a biopharmaceutical company headquartered in Sacramento, Calif., is building a bioprocessing facility for crop-based pharmaceutical products in Junction City, Kas. Dr. Smail will be responsible for leading Ventria's production activities, including the Junction City bioprocessing facility. "I am excited by Ventria's products and the contribution they can make to the global community by delivering the promise of affordable health care," Dr. Smail said. "The Junction City bioprocessing facility Continued on Page 31 THIS WEEK B&G Foods to buy Cream of Wheat brands 11 Fresh start for Pennant Foods 14 Ingredient Baking Hall of Fame inductees selected 30 Week sponsored by 34

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Milling & Baking News - January 30, 2007