Milling & Baking News - July 17, 2007 - (Page 1)

THE NEWS WEEKLY OF GRAIN-BASED FOODS JULY 17, 2007 / Grains foundation shifts approach with changing consumer attitudes FEATURE Resistant revelations roll on Starch suppliers offer ways to add more fiber, nutrition to grain foods. Story on Page 21 LATE NEWS Folic acid benefits seen in Canada WASHINGTON - Neural-tube defects recorded at birth decreased 46% from 1998 to 2002 in Canadian study results that appear in the July 12 issue of The New England Journal of Medicine. Researchers concluded food fortification with folic acid was associated with a significant reduction in the rate of neural-tube defects in Canada. Folic acid fortification of a large variety of cereal products became mandatory in Canada in 1998. Researchers assessed changes in the prevalence of neural-tube defects in seven Canadian provinces from 1998 to 2002. A total of 2,446 subjects with neural-tube Continued on Page 8 RIDGWAY, COLO. - Reflecting a signif- first couple of years," Ms. Adams said. icantly different landscape than existed The idea that attitudes have changed when the Grain Foods Foundation was is supported by a variety of data. For inestablished three years ago, the group stance, the percentage of women who besaid it is planning a new public education lieve bread is fattening has plunged to 6% campaign reminding consumin a recent survey, down from 19% in 2005. ers that eating bread daily is a Plans for the fourth year at the foun"simple and easy way to stay dation include a partnership with healthy and energized." a celebrity chef to launch a "smart Rather than maintaining snacking" promotion, to be supported the defensive posture that through aggressive national publicity, was necessitated by the popconsumer magazine advertising and ularity of low-carbohydrate retail point-of sale. dieting earlier in the deThe campaign, which seeks cade, the foundation has to remind people to think "secured an offensive poof grain-based foods when sition from which we can they think about snacking, promote and celebrate the will appear in fall issues of goodness of grains," said American Baby, Better Homes Judi Adams, president of & Gardens, Family Circle, the Grain Foods Foundation. Fitness and Parents. "We never fought Atkins "We're trying to get grainhead on, because we didn't have based foods into more eatthe money, but we definitely ing occasions during the day were on the defensive our Don't forget to eat bread! Continued on Page 16 As hard winter harvest approaches an end, early quality assessments vary KANSAS CITY - With the hard winter wheat harvest staggering to a conclusion, millers were assessing qualities of new crop wheat from Texas, Oklahoma and southern Kansas. Most indicated wheat quality across the southern portion of the hard winter wheat belt was average or below average, with significant quantities of wheat in rain-pummeled portions of Texas, Oklahoma and southeastern Kansas fit only for feed. At the same time, crop quality seemed to improve as combines moved northward and westward into Colorado, Nebraska and South Dakota. All challenges are manageable, commented one miller. But there will be some dramatic differences in working with the 2007 crop compared with that harvested a year ago, particularly in the realm of protein. The U.S. Department of Agriculture estimated harvest progress in Oklahoma at 69% completed on July 8. On the same date a year ago, all the wheat in Oklahoma was harvested, and the recent five-year average harvest progress for the date was 99%. The Texas harvest was 81% completed on July 8, compared with 95% as the average progress for the date. The Kansas harvest was 81% Continued on Page 12

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Milling & Baking News - July 17, 2007