Milling & Baking News - October 21, 2008 - 32

CONAGRA MILLS

Food Ingredient Solutions

ᮣ Foods made with whole grain barley such as these wraps earned the right to make
health claims linking their consumption with reduced risk of coronary heart disease.

them mainstream meant solving
sourcing questions for potential
wholesale users. To address the need
for uniform, consistent ingredients as
well as reliable supply, ConAgra Mills,
Omaha, introduced Ancient Grains,
a series of whole grain blends and

Smooth

flours, some containing seeds as well.
Phytonutrients are set
As baking ingredients, plant sterols
(also called phytosterols) made news
with the Kroger and Weston introductions. Kroger, based at Cincinnati,

handling with every batch

Oils / Shortenings / Margarines / Butter Blends / Pan Coatings
Mayonnaise / Dressings / Sauces / Soup Bases
Ventura Foods is covering all the bases for your product formulation needs.
* Experienced product development and technical expertise
* Assurance in labeling and nutritional information
* Coast-to-coast operations saving you delivery time and costs
You'll discover whatever your needs, we've got you covered.
Conveniently located to better serve you:
Birmingham, Al / Los Angeles, Ca / City of Industry, Ca / Opelousas, La / Albert Lea, Mn / St. Joseph, Mo
Portland, Or / Salem, Or / Chambersburg, Pa / Ft. Worth, Tx / Waukesha, Wi

Call us at (800) 326-2253
or visit our Web site,
for more information about products that work for you.

www.venturafoods.com

32 / October 21, 2008

Milling & Baking News

®vrentura
foodsuc
Products and Ideas that Work

formulated its Active Lifestyle bread
with CoroWise Naturally Sourced
Cholesterol Reducer plant sterols from
Cargill, Minneapolis. Weston, based
at Toronto, selected Heart Choice
plant sterols from Cognis Nutrition &
Health, LaGrange, Ill., and the packages feature the Heart Choice logo.
Phytonutrients are natural plant
compounds that provide health benefits when consumed in foods. The increasing ability to isolate such materials from their plant sources has opened
up many new applications as additives
that create functional foods. These compounds find their way into foods as
part of other ingredients. Flavanols, for
example, may be found in cocoa, tea,
wine, nuts and certain fruits and vegetables. A growing body of evidence
links cocoa flavanols to circulatory
health benefits. Mars, the large confectionery manufacturer, established Mars
Botanical, Gaithersburg, Md., to commercialize these phytonutrients. Consumers have picked up on this concept
by purchasing foods containing dark
chocolate. A study at the University of
Illinois, Urbana-Champaign, found sterol-fortified chocolate to significantly
lower cholesterol levels.
Antioxidants are ready
While flavanols and PACs exhibit
health benefits verified by clinical studies, a variety of other plant-source antioxidants also have captured the interest of consumers. Antioxidant theory
claims that consumption of such ingredients frees the body of damaging free
radicals, which many consider a factor
in aging and disease. Although this
idea lacks clinical proof, it has wide
popular belief. (This situation may
change as scientists improve their assay methods, which are migrating from
lab-based methods to cellular activity
techniques.)
Antioxidants, defined according to
physiological effect, encompass a wide
spectrum of phytochemicals such as
quercetin, kaempferol, epigallocatchin
gallate, myricetin and luteolin, along with
flavonoids, resveratrols, isoflavones, lignans, anthocyanins, proanthocyanidins,
lycopenes and so forth. These materials
bakingbusiness.com / world-grain.com

http://www.venturafoods.com http://www.bakingbusiness.com http://www.world-grain.com

Milling & Baking News - October 21, 2008

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