Milling & Baking News - April 21, 2009 - 42
we have to communicate that seminar being as relevant and helpful
as possible. We have to communicate a very tangible offer to customers so they can justify spending
some of their hard-earned dollars
with AIB."
While AIB had a solid year in
2008 overall, attendance at some
scheduled seminars was somewhat
soft, Mr. Soddy said. But numbers
for contracted seminars where AIB
takes educational offerings to customers were up.
"In the end, if the customer can't
come to you, we're going to go to
the customer," Mr. Soddy said.
In terms of future growth, Mr. Soddy said it will depend on expanding
work with existing customers.
"AIB has a special relationship
with its customers, and by in large
we have such a large coverage of the
industry on the domestic front there
are not really that many more new
customers, we just have to increase
revenue through our existing wide
customer base," Mr. Soddy said.
AIB is hoping more and more customers will come to AIB to bundle
their audits and combine an AIB inspection with a Global Food Safety
Initiative audit, he said.
"Last year was a very interesting year for AIB in particular on
the food safety side ... the whole
Global Food Safety Initiative wave
had an incredible strength last year
with the backing of major retailers
such as Wal-Mart and Kroger," Mr.
Soddy said. "Therefore, AIB has had
to make considerable investment so
we have the capability of conducting these audits."
AIB channeled much of its resources, both human and monetary,
into ensuring AIB's capabilities to
perform these audits, he said.
"The fact that we have longstanding relationships with so
many customers means many - we
hope most of them - will want AIB
to conduct their Global Food Safety
Initiative audit rather than another
firm," Mr. Soddy said.
Mr. Soddy said it is also important to be present at the international and domestic conferences for
the G.F.S.I. and be there to be part
of the process of formulating policy
and audit products. This has led to
some fundamental changes in the
way AIB looks at its offerings.
"The last year was a year of realization that the landscape has
changed," Mr. Soddy said. "Who
knows? It may change back again.
Right now our assumption is that it
will not. We have made a very significant investment in training our
people in how to do these audits in
the U.S. and also worldwide."
AIB has been adapting to the
increased use of the Inernet. At
the end of 2004, 16% of customers said their primary influence
in signing up for an AIB product was the Internet, and 58% received their information through
mailed brochures. In 2008, 33%
received their information through
Brian Soddy, vice-president, marketing
and sales
the Internet and only 35% were
influenced by mailed brochures.
"There is no doubt that 2009 will see
Internet marketing being the dominant
source of information for our customers, and therefore we are accelerating
our move toward Internet-based emarketing," Mr. Soddy said.
Mr. Soddy said trade shows are
still proving to be an effective way
for AIB to get out its message and
he sees the American Society of Baking Food Safety Summit, the International Dairy-Deli-Bakery Association and the Food Process Expo
shows as especially beneficial. AIB
attends about 40 shows a year, and
he said international shows are a
great way for future growth.
AIB is now working on translation
of the newly updated consolidated
standards, and the standards are
already available in Spanish, Japanese and Chinese and will soon be
translated into Portuguese, French
and German.
"The continuity for AIB is our set
of intellectual property and knowledge," Mr. Soddy said. "Our baking
knowledge is globally applicable,
although certainly adaptable for
different countries."
In the coming year he sees AIB
steering and accelerating into existing trends rather than any non-organic initiative.
"The AIB franchisee in the baking
industry remains very strong, and
we have a tremendous burden of responsibility to make sure we continue to earn the trust of the industry,"
Mr. Soddy said. MBN
AIB International
Milling & Baking News - April 21, 2009
Table of Contents for the Digital Edition of Milling & Baking News - April 21, 2009
Contents
Milling & Baking News - April 21, 2009 - 1
Milling & Baking News - April 21, 2009 - 2
Milling & Baking News - April 21, 2009 - 3
Milling & Baking News - April 21, 2009 - Contents
Milling & Baking News - April 21, 2009 - 5
Milling & Baking News - April 21, 2009 - 6
Milling & Baking News - April 21, 2009 - 7
Milling & Baking News - April 21, 2009 - 8
Milling & Baking News - April 21, 2009 - 9
Milling & Baking News - April 21, 2009 - 10
Milling & Baking News - April 21, 2009 - 11
Milling & Baking News - April 21, 2009 - 12
Milling & Baking News - April 21, 2009 - 13
Milling & Baking News - April 21, 2009 - 14
Milling & Baking News - April 21, 2009 - 15
Milling & Baking News - April 21, 2009 - 16
Milling & Baking News - April 21, 2009 - 17
Milling & Baking News - April 21, 2009 - 18
Milling & Baking News - April 21, 2009 - 19
Milling & Baking News - April 21, 2009 - 20
Milling & Baking News - April 21, 2009 - 21
Milling & Baking News - April 21, 2009 - 22
Milling & Baking News - April 21, 2009 - 23
Milling & Baking News - April 21, 2009 - 24
Milling & Baking News - April 21, 2009 - 25
Milling & Baking News - April 21, 2009 - 26
Milling & Baking News - April 21, 2009 - 27
Milling & Baking News - April 21, 2009 - 28
Milling & Baking News - April 21, 2009 - 29
Milling & Baking News - April 21, 2009 - 30
Milling & Baking News - April 21, 2009 - 31
Milling & Baking News - April 21, 2009 - 32
Milling & Baking News - April 21, 2009 - 33
Milling & Baking News - April 21, 2009 - 34
Milling & Baking News - April 21, 2009 - 35
Milling & Baking News - April 21, 2009 - 36
Milling & Baking News - April 21, 2009 - 37
Milling & Baking News - April 21, 2009 - 38
Milling & Baking News - April 21, 2009 - 39
Milling & Baking News - April 21, 2009 - 40
Milling & Baking News - April 21, 2009 - 41
Milling & Baking News - April 21, 2009 - 42
Milling & Baking News - April 21, 2009 - 43
Milling & Baking News - April 21, 2009 - 44
Milling & Baking News - April 21, 2009 - 45
Milling & Baking News - April 21, 2009 - 46
Milling & Baking News - April 21, 2009 - 47
Milling & Baking News - April 21, 2009 - 48
Milling & Baking News - April 21, 2009 - 49
Milling & Baking News - April 21, 2009 - 50
Milling & Baking News - April 21, 2009 - 51
Milling & Baking News - April 21, 2009 - 52
Milling & Baking News - April 21, 2009 - 53
Milling & Baking News - April 21, 2009 - 54
Milling & Baking News - April 21, 2009 - 55
Milling & Baking News - April 21, 2009 - 56
Milling & Baking News - April 21, 2009 - 57
Milling & Baking News - April 21, 2009 - 58
Milling & Baking News - April 21, 2009 - 59
Milling & Baking News - April 21, 2009 - 60
Milling & Baking News - April 21, 2009 - 61
Milling & Baking News - April 21, 2009 - 62
Milling & Baking News - April 21, 2009 - 63
Milling & Baking News - April 21, 2009 - 64
Milling & Baking News - April 21, 2009 - 65
Milling & Baking News - April 21, 2009 - 66
Milling & Baking News - April 21, 2009 - 67
Milling & Baking News - April 21, 2009 - 68
Milling & Baking News - April 21, 2009 - 69
Milling & Baking News - April 21, 2009 - 70
Milling & Baking News - April 21, 2009 - 71
Milling & Baking News - April 21, 2009 - 72
Milling & Baking News - April 21, 2009 - 73
Milling & Baking News - April 21, 2009 - 74
Milling & Baking News - April 21, 2009 - 75
Milling & Baking News - April 21, 2009 - 76
Milling & Baking News - April 21, 2009 - 77
Milling & Baking News - April 21, 2009 - 78
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https://www.nxtbook.com/sosland/mbn/2016_10_25
https://www.nxtbook.com/sosland/mbn/2016_10_11
https://www.nxtbook.com/sosland/mbn/2016_09_27
https://www.nxtbook.com/sosland/mbn/2016_09_13
https://www.nxtbook.com/sosland/mbn/2016_08_30
https://www.nxtbook.com/sosland/mbn/2016_08_16
https://www.nxtbook.com/sosland/mbn/2016_08_02
https://www.nxtbook.com/sosland/mbn/2016_07_19
https://www.nxtbook.com/sosland/mbn/2016_07_05
https://www.nxtbook.com/sosland/mbn/2016_06_21
https://www.nxtbook.com/sosland/mbn/2016_06_07
https://www.nxtbook.com/sosland/mbn/2016_05_24
https://www.nxtbook.com/sosland/mbn/2016_05_10
https://www.nxtbook.com/sosland/mbn/2016_04_26
https://www.nxtbook.com/sosland/mbn/2016_04_12
https://www.nxtbook.com/sosland/mbn/2016_03_29
https://www.nxtbook.com/sosland/mbn/2016_03_15
https://www.nxtbook.com/sosland/mbn/2016_03_01
https://www.nxtbook.com/sosland/mbn/2016_02_16
https://www.nxtbook.com/sosland/mbn/2016_02_02
https://www.nxtbook.com/sosland/mbn/2016_01_19
https://www.nxtbook.com/sosland/mbn/2016_01_05
https://www.nxtbook.com/sosland/mbn/2015_12_22
https://www.nxtbook.com/sosland/mbn/2015_12_08
https://www.nxtbook.com/sosland/mbn/2015_11_24
https://www.nxtbook.com/sosland/mbn/2015_11_10
https://www.nxtbook.com/sosland/mbn/2015_10_27
https://www.nxtbook.com/sosland/mbn/2015_10_13
https://www.nxtbook.com/sosland/mbn/2015_09_29
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https://www.nxtbook.com/sosland/mbn/2015_08_18
https://www.nxtbook.com/sosland/mbn/2015_08_04
https://www.nxtbook.com/sosland/mbn/2015_07_21
https://www.nxtbook.com/sosland/mbn/2015_07_07
https://www.nxtbook.com/sosland/mbn/2015_06_23
https://www.nxtbook.com/sosland/mbn/2015_06_09
https://www.nxtbook.com/sosland/mbn/2015_05_26
https://www.nxtbook.com/sosland/mbn/2015_05_12
https://www.nxtbook.com/sosland/mbn/2015_04_28
https://www.nxtbook.com/sosland/mbn/2015_04_014
https://www.nxtbook.com/sosland/mbn/2015_03_31
https://www.nxtbook.com/sosland/mbn/2015_03_17
https://www.nxtbook.com/sosland/mbn/mbn/2015_03__03
https://www.nxtbook.com/sosland/mbn/2015_02_17
https://www.nxtbook.com/sosland/mbn/2015_02_03
https://www.nxtbook.com/sosland/mbn/2015_01_20
https://www.nxtbook.com/sosland/mbn/2015_01_06
https://www.nxtbook.com/sosland/mbn/2014_12_23
https://www.nxtbook.com/sosland/mbn/2014_12_09
https://www.nxtbook.com/sosland/mbn/mbn_2014_11_25
https://www.nxtbook.com/sosland/mbn/2014_11_11
https://www.nxtbook.com/sosland/mbn/2014_10_28
https://www.nxtbook.com/sosland/mbn/2014_10_14
https://www.nxtbook.com/sosland/mbn/2014_09_30
https://www.nxtbook.com/sosland/mbn/2014_09_16
https://www.nxtbook.com/sosland/mbn/2014_09_02
https://www.nxtbook.com/sosland/mbn/214_08_19
https://www.nxtbook.com/sosland/mbn/2014_08_01
https://www.nxtbook.com/sosland/mbn/2014_07_22
https://www.nxtbook.com/sosland/mbn/2014_07_08
https://www.nxtbook.com/sosland/mbn/2014_06_24
https://www.nxtbook.com/sosland/mbn/2014_06_10
https://www.nxtbook.com/sosland/mbn/2014_05_27
https://www.nxtbook.com/sosland/mbn/2014_05_13
https://www.nxtbook.com/sosland/mbn/2014_04_29
https://www.nxtbook.com/sosland/mbn/2014_04_15
https://www.nxtbook.com/sosland/mbn/2014_04_01
https://www.nxtbook.com/sosland/mbn/2014_03_18
https://www.nxtbook.com/sosland/mbn/2014_03_04
https://www.nxtbook.com/sosland/mbn/2014_02_18
https://www.nxtbook.com/sosland/mbn/2014_02_04
https://www.nxtbook.com/sosland/mbn/2014_01_21
https://www.nxtbook.com/sosland/mbn/2014_01_07
https://www.nxtbook.com/sosland/mbn/2013_12_24
https://www.nxtbook.com/sosland/mbn/2013_12_10
https://www.nxtbook.com/sosland/mbn/2013_11_26
https://www.nxtbook.com/sosland/mbn/2013_11_12
https://www.nxtbook.com/sosland/mbn/2013_10_29
https://www.nxtbook.com/sosland/mbn/2013_10_15
https://www.nxtbook.com/sosland/mbn/2013_10_01
https://www.nxtbook.com/sosland/mbn/2013_09_17
https://www.nxtbook.com/sosland/mbn/2013_09_03
https://www.nxtbook.com/sosland/mbn/2013_08_20
https://www.nxtbook.com/sosland/mbn/2013_08-06
https://www.nxtbook.com/sosland/mbn/2013_07_23
https://www.nxtbook.com/sosland/mbn/2013_07_09
https://www.nxtbook.com/sosland/mbn/2013_06_25
https://www.nxtbook.com/sosland/mbn/2013_06_11
https://www.nxtbook.com/sosland/mbn/2013_05_28
https://www.nxtbook.com/sosland/mbn/2013_05_14
https://www.nxtbook.com/sosland/mbn/2013_04_30
https://www.nxtbook.com/sosland/mbn/2013_04_16
https://www.nxtbook.com/sosland/mbn/2013_04_02
https://www.nxtbook.com/sosland/mbn/2013_03_19
https://www.nxtbook.com/sosland/mbn/2013_03_05
https://www.nxtbook.com/sosland/mbn/2013_02_19
https://www.nxtbook.com/sosland/mbn/2013_02_05
https://www.nxtbook.com/sosland/mbn/2013_01_22
https://www.nxtbook.com/sosland/mbn/2013_01_08
https://www.nxtbook.com/sosland/mbn/2012_12_25
https://www.nxtbook.com/sosland/mbn/2012_12_11
https://www.nxtbook.com/sosland/mbn/2012_11_27
https://www.nxtbook.com/sosland/mbn/2012_11_13
https://www.nxtbook.com/sosland/mbn/2012_10_30
https://www.nxtbook.com/sosland/mbn/2012_10_16
https://www.nxtbook.com/sosland/mbn/2012_10_02
https://www.nxtbook.com/sosland/mbn/2012_09_18
https://www.nxtbook.com/sosland/mbn/2012_09_04
https://www.nxtbook.com/sosland/mbn/2012_08_21
https://www.nxtbook.com/sosland/mbn/2012_08_07
https://www.nxtbook.com/sosland/mbn/2012_07_24
https://www.nxtbook.com/sosland/mbn/2012_07_10
https://www.nxtbook.com/sosland/mbn/2012_06_26
https://www.nxtbook.com/sosland/mbn/2012_06_12
https://www.nxtbook.com/sosland/mbn/2012_05_29
https://www.nxtbook.com/sosland/mbn/2012_05_15
https://www.nxtbook.com/sosland/mbn/2012_05_01
https://www.nxtbook.com/sosland/mbn/2012_04_17
https://www.nxtbook.com/sosland/mbn/2012_04_03
https://www.nxtbook.com/sosland/mbn/2012_03_20
https://www.nxtbook.com/sosland/mbn/2012_03_06
https://www.nxtbook.com/sosland/mbn/2012_02_21
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https://www.nxtbook.com/sosland/mbn/2012_01_24
https://www.nxtbook.com/sosland/mbn/2012_01_10
https://www.nxtbook.com/sosland/mbn/2011_12_27
https://www.nxtbook.com/sosland/mbn/2011_12_13
https://www.nxtbook.com/sosland/mbn/2011_11_29
https://www.nxtbook.com/sosland/mbn/2011_11_15
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https://www.nxtbook.com/sosland/mbn/2011_10_18
https://www.nxtbook.com/sosland/mbn/2011_10_04
https://www.nxtbook.com/sosland/mbn/2011_09_20
https://www.nxtbook.com/sosland/mbn/2011_09_06
https://www.nxtbook.com/sosland/mbn/2011_08_23
https://www.nxtbook.com/sosland/mbn/2011_08_09
https://www.nxtbook.com/sosland/mbn/2011_07_26
https://www.nxtbook.com/sosland/mbn/2011_07_12
https://www.nxtbook.com/sosland/mbn/2011_06_28
https://www.nxtbook.com/sosland/mbn/2011_06_14
https://www.nxtbook.com/sosland/mbn/2011_05_31
https://www.nxtbook.com/sosland/mbn/2011_05_17
https://www.nxtbook.com/sosland/mbn/2011_05_03
https://www.nxtbook.com/sosland/mbn/2011_04_19
https://www.nxtbook.com/sosland/mbn/2011_04_05
https://www.nxtbook.com/sosland/mbn/2011_03_22
https://www.nxtbook.com/sosland/mbn/2011_03_08
https://www.nxtbook.com/sosland/mbn/2011_02_22
https://www.nxtbook.com/sosland/mbn/2011_02_08
https://www.nxtbook.com/sosland/mbn/2011_01_25
https://www.nxtbook.com/sosland/mbn/2011_01_11
https://www.nxtbook.com/sosland/mbn/2010_12_28
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https://www.nxtbook.com/sosland/mbn/2010_11_16
https://www.nxtbook.com/sosland/mbn/2010_11_02
https://www.nxtbook.com/sosland/mbn/2010_10_19
https://www.nxtbook.com/sosland/mbn/2010_10_05
https://www.nxtbook.com/sosland/mbn/2010_09_21
https://www.nxtbook.com/sosland/mbn/2010_09_07
https://www.nxtbook.com/sosland/mbn/2010_08_24
https://www.nxtbook.com/sosland/mbn/2010_08_10
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https://www.nxtbook.com/sosland/mbn/2010_07_13
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https://www.nxtbook.com/sosland/mbn/2010_06_15
https://www.nxtbook.com/sosland/mbn/2010_06_01
https://www.nxtbook.com/sosland/mbn/2010_05_18
https://www.nxtbook.com/sosland/mbn/2010_05_04
https://www.nxtbook.com/sosland/mbn/2010_04_20
https://www.nxtbook.com/sosland/mbn/2010_04_06
https://www.nxtbook.com/sosland/mbn/2010_03_23
https://www.nxtbook.com/sosland/mbn/2010_03_09
https://www.nxtbook.com/sosland/mbn/2010_02_23
https://www.nxtbook.com/sosland/mbn/2010_02_09
https://www.nxtbook.com/sosland/mbn/2010_01_26
https://www.nxtbook.com/sosland/mbn/2010_01_12
https://www.nxtbook.com/sosland/mbn/2009_12_29
https://www.nxtbook.com/sosland/mbn/2009_12_15
https://www.nxtbook.com/sosland/mbn/2009_12_01
https://www.nxtbook.com/sosland/mbn/2009_11_17
https://www.nxtbook.com/sosland/mbn/2009_11_03
https://www.nxtbook.com/sosland/mbn/2009_10_20
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https://www.nxtbook.com/sosland/mbn/2009_09_22
https://www.nxtbook.com/sosland/mbn/2009_09_08
https://www.nxtbook.com/sosland/mbn/2009_08_25
https://www.nxtbook.com/sosland/mbn/2009_08_11
https://www.nxtbook.com/sosland/mbn/2009_07_28
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https://www.nxtbook.com/sosland/mbn/2009_06_16
https://www.nxtbook.com/sosland/mbn/2009_06_02
https://www.nxtbook.com/sosland/mbn/2009_05_19
https://www.nxtbook.com/sosland/mbn/2009_05_05
https://www.nxtbook.com/sosland/mbn/2009_04_21
https://www.nxtbook.com/sosland/mbn/2009_04_08
https://www.nxtbook.com/sosland/mbn/2009_04_07
https://www.nxtbook.com/sosland/mbn/2009_03_24
https://www.nxtbook.com/sosland/mbn/2009_03_10
https://www.nxtbook.com/sosland/mbn/2009_02_24
https://www.nxtbook.com/sosland/mbn/2009_02_10
https://www.nxtbook.com/sosland/mbn/2009_01_27
https://www.nxtbook.com/sosland/mbn/2009_01_13
https://www.nxtbook.com/sosland/mbn/2008_12_30
https://www.nxtbook.com/sosland/mbn/2008_12_16
https://www.nxtbook.com/sosland/mbn/2008_12_02
https://www.nxtbook.com/sosland/mbn/2008_11_18
https://www.nxtbook.com/sosland/mbn/2008_11_04
https://www.nxtbook.com/sosland/mbn/2008_10_21
https://www.nxtbook.com/sosland/mbn/2008_10_07
https://www.nxtbook.com/sosland/mbn/2008_09_23
https://www.nxtbook.com/sosland/mbn/2008_09_09
https://www.nxtbook.com/sosland/mbn/2008_08_26
https://www.nxtbook.com/sosland/mbn/2008_08_12
https://www.nxtbook.com/sosland/mbn/2008_07_29
https://www.nxtbook.com/sosland/mbn/2008_07_15
https://www.nxtbook.com/sosland/mbn/2008_07_01
https://www.nxtbook.com/sosland/mbn/2008_06_17
https://www.nxtbook.com/sosland/mbn/2008_06_03
https://www.nxtbook.com/sosland/mbn/2008_05_20
https://www.nxtbook.com/sosland/mbn/2008_05_06
https://www.nxtbook.com/sosland/mbn/2008_04_22
https://www.nxtbook.com/sosland/mbn/2008_04_08
https://www.nxtbook.com/sosland/mbn/2008_04_01
https://www.nxtbook.com/sosland/mbn/2008_03_25
https://www.nxtbook.com/sosland/mbn/2008_03_11
https://www.nxtbook.com/sosland/mbn/2008_02_26
https://www.nxtbook.com/sosland/mbn/2008_02_12
https://www.nxtbook.com/sosland/mbn/2008_01_29
https://www.nxtbook.com/sosland/mbn/2008_01_15
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https://www.nxtbook.com/sosland/mbn/2007_12_18
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https://www.nxtbook.com/sosland/mbn/2007_11_20
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https://www.nxtbook.com/sosland/mbn/2007_10_23
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https://www.nxtbook.com/sosland/mbn/2007_09_11
https://www.nxtbook.com/sosland/mbn/2007_08_28
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https://www.nxtbook.com/sosland/mbn/2007_07_31
https://www.nxtbook.com/sosland/mbn/2007_07_17
https://www.nxtbook.com/sosland/mbn/2007_07_03
https://www.nxtbook.com/sosland/mbn/2007_06_19
https://www.nxtbook.com/sosland/mbn/2007_06_05
https://www.nxtbook.com/sosland/mbn/2007_05_23
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https://www.nxtbook.com/sosland/mbn/2007_05_08
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https://www.nxtbook.com/sosland/mbn/2007_02_27
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https://www.nxtbook.com/sosland/mbn/2007_01_16
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https://www.nxtbook.com/sosland/mbn/2006_12_19
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https://www.nxtbook.com/sosland/mbn/2006_11_21
https://www.nxtbook.com/sosland/mbn/2006_11_07
https://www.nxtbook.com/sosland/mbn/2006_10_24
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https://www.nxtbook.com/sosland/mbn/2006_09_12
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https://www.nxtbook.com/sosland/mbn/2006_08_15
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https://www.nxtbook.com/sosland/mbn/2006_07_18
https://www.nxtbook.com/sosland/mbn/2006_07_04
https://www.nxtbook.com/sosland/mbn/2006_06_20
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https://www.nxtbook.com/sosland/mbn/2006_05_09
https://www.nxtbook.com/sosland/mbn/2006_04_25
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https://www.nxtbook.com/sosland/mbn/2006_03_28
https://www.nxtbook.com/sosland/mbn/2006_03_14
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https://www.nxtbook.com/sosland/mbn/2005_10_18
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https://www.nxtbook.com/sosland/mbn/2005_07_19
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https://www.nxtbook.com/sosland/mbn/2005_02_08
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https://www.nxtbook.com/sosland/mbn/2005_01_11
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https://www.nxtbook.com/sosland/mbn/2004_11_16
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https://www.nxtbook.com/sosland/mbn/2004_10_12
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https://www.nxtbook.com/sosland/mbn/2004_09_14
https://www.nxtbook.com/sosland/mbn/2004_09_07
https://www.nxtbook.com/sosland/mbn/2004_08_31
https://www.nxtbook.com/sosland/mbn/2004_08_24
https://www.nxtbook.com/sosland/mbn/2004_08_17
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