Milling & Baking News - December 29, 2009 - 20
Food Ingredient Solutions
Making sense of sustainability seals
Third-party standards focus on palm oil and cocoa
The Roundtable on Sustainable Palm Oil
promotes production practices that help
reduce deforestation, preserve biodiversity
and respect the livelihoods of rural communities.
bakingbusiness.com / world-grain.com
you established publicly available sustainability purchasing guidelines for
your direct suppliers that address such
issues as environmental compliance,
employment practices and product/
ingredient safety?" Another question
asked, "Have you obtained third-party
certifications for any of the products
that you sell to Wal-Mart?"
Sustainability concerns such as fair
prices for farmers and growing practices that do not harm the environment may resonate with consumers,
but how well do they understand
sustainability? Marketing messages to
reach those consumers still may be in
the developmental stages.
The Hartman Group, Inc., Bellevue,
Wash., released "Sustainability: The
Rise of Consumer Responsibility" in
January 2009. The report said, "Not
only is the word sustainability seldom
used in consumer circles, but when
pressed, many individuals are unsure
of what it means."
Yet the report takes all of Chapter 5
to explain sustainable foods and beverages and states, "Consumers view
the category as salient to all zones of
sustainability, and in fact consider the
category as one of the most important
sustainability issues. The direct connection made by consumers between
food and the earth make the environmental zone of sustainability top of
mind for consumers inside the world
of sustainability."
The term "greenwashing" refers to
making sustainability claims that fail
to hold up under scrutiny. Suzanne
Shelton, president and c.e.o. of Shelton Group, an advertising agency in
Knoxville, Tenn., that conducts consumer opinion studies, wrote about
that topic in a Dec. 21 on-line article in
Environmental Leader.
"In one of our recent studies, we
saw a jump in the number of people
who said they'd both stop buying a
product - and lobby friends and family to do the same - if they were told
something was green that turned out
not to be," she wrote. "Unfortunately, this puts consumers in the box of
impossibility: Our studies find shoppers don't know how to define what a
green product is."
A definition for sustainable development does come from the IDB
Group, which provides financing to
support the process of economic and
social development in Latin America
and the Caribbean. According to IDB,
sustainable development is captured
in the concept of a triple bottom line,
or the economic, environmental and
social effects of a company's activities.
It recognizes a business must be successful financially to be sustainable.
One international baking business
THE ROUNDTABLE ON SUSTAINABLE PALM OIL
P
rescott Bergh, director of marketing for Ciranda, Inc., Hudson,
Wis., sees similarities between
the recent focus on sustainability and
the continuing focus on another environmental trend, one that began several years ago.
"It's equivalent to where organic
was 30 years ago," he said of sustainability efforts. "There are a lot of independent, third-party standards."
Unlike the organic industry, which
now has mainly a seal from the U.S.
Department of Agriculture's National
Organic Program to place on products,
the sustainability trend comes with an
array of certifications and seals, including those for ingredients used in
grain-based foods. For example, Utz
Certified and Fair Trade seals may be
used with cocoa, and the Roundtable
on Sustainable Palm Oil endorses a
GreenPalm seal.
"I think eventually there will have
to be some convergence on standards," Mr. Bergh said.
The move toward food products
produced in a sustainable manner
may continue. Innova Market Insights listed sustainability as one of
the top 10 trends that will impact the
market in 2010. Consumers are looking for more locally sourced and Fair
Trade products, according to Innova
Market Insights.
In 2009, Wal-Mart Stores, Inc., Bentonville, Ark., announced plans to
develop a worldwide sustainable
product index. The company met with
1,500 of its suppliers, associates and
sustainability leaders.
"We do not see this as a trend that
will fade," said Mike Duke, president
and chief executive officer of Wal-Mart.
The company sent a survey on the subject to suppliers that included 15 questions. Two of the questions pertained
to natural resources, and thus ingredients, too. One question asked, "Have
Milling & Baking News December 29, 2009 / 21
http://www.bakingbusiness.com
http://www.world-grain.com
Milling & Baking News - December 29, 2009
Table of Contents for the Digital Edition of Milling & Baking News - December 29, 2009
Contents
Milling & Baking News - December 29, 2009 - 1
Milling & Baking News - December 29, 2009 - 2
Milling & Baking News - December 29, 2009 - 3
Milling & Baking News - December 29, 2009 - Contents
Milling & Baking News - December 29, 2009 - 5
Milling & Baking News - December 29, 2009 - 6
Milling & Baking News - December 29, 2009 - 7
Milling & Baking News - December 29, 2009 - 8
Milling & Baking News - December 29, 2009 - 9
Milling & Baking News - December 29, 2009 - 10
Milling & Baking News - December 29, 2009 - 11
Milling & Baking News - December 29, 2009 - 12
Milling & Baking News - December 29, 2009 - 13
Milling & Baking News - December 29, 2009 - 14
Milling & Baking News - December 29, 2009 - 15
Milling & Baking News - December 29, 2009 - 16
Milling & Baking News - December 29, 2009 - 17
Milling & Baking News - December 29, 2009 - 18
Milling & Baking News - December 29, 2009 - 19
Milling & Baking News - December 29, 2009 - 20
Milling & Baking News - December 29, 2009 - 21
Milling & Baking News - December 29, 2009 - 22
Milling & Baking News - December 29, 2009 - 23
Milling & Baking News - December 29, 2009 - 24
Milling & Baking News - December 29, 2009 - 25
Milling & Baking News - December 29, 2009 - 26
Milling & Baking News - December 29, 2009 - 27
Milling & Baking News - December 29, 2009 - 28
Milling & Baking News - December 29, 2009 - 29
Milling & Baking News - December 29, 2009 - 30
Milling & Baking News - December 29, 2009 - 31
Milling & Baking News - December 29, 2009 - 32
Milling & Baking News - December 29, 2009 - 33
Milling & Baking News - December 29, 2009 - 34
Milling & Baking News - December 29, 2009 - 35
Milling & Baking News - December 29, 2009 - 36
Milling & Baking News - December 29, 2009 - 37
Milling & Baking News - December 29, 2009 - 38
Milling & Baking News - December 29, 2009 - 39
Milling & Baking News - December 29, 2009 - 40
Milling & Baking News - December 29, 2009 - 41
Milling & Baking News - December 29, 2009 - 42
Milling & Baking News - December 29, 2009 - 43
Milling & Baking News - December 29, 2009 - 44
Milling & Baking News - December 29, 2009 - 45
Milling & Baking News - December 29, 2009 - 46
Milling & Baking News - December 29, 2009 - 47
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https://www.nxtbook.com/sosland/mbn/2016_03_29
https://www.nxtbook.com/sosland/mbn/2016_03_15
https://www.nxtbook.com/sosland/mbn/2016_03_01
https://www.nxtbook.com/sosland/mbn/2016_02_16
https://www.nxtbook.com/sosland/mbn/2016_02_02
https://www.nxtbook.com/sosland/mbn/2016_01_19
https://www.nxtbook.com/sosland/mbn/2016_01_05
https://www.nxtbook.com/sosland/mbn/2015_12_22
https://www.nxtbook.com/sosland/mbn/2015_12_08
https://www.nxtbook.com/sosland/mbn/2015_11_24
https://www.nxtbook.com/sosland/mbn/2015_11_10
https://www.nxtbook.com/sosland/mbn/2015_10_27
https://www.nxtbook.com/sosland/mbn/2015_10_13
https://www.nxtbook.com/sosland/mbn/2015_09_29
https://www.nxtbook.com/sosland/mbn/2015_09_15
https://www.nxtbook.com/sosland/mbn/2015_09_01
https://www.nxtbook.com/sosland/mbn/2015_08_18
https://www.nxtbook.com/sosland/mbn/2015_08_04
https://www.nxtbook.com/sosland/mbn/2015_07_21
https://www.nxtbook.com/sosland/mbn/2015_07_07
https://www.nxtbook.com/sosland/mbn/2015_06_23
https://www.nxtbook.com/sosland/mbn/2015_06_09
https://www.nxtbook.com/sosland/mbn/2015_05_26
https://www.nxtbook.com/sosland/mbn/2015_05_12
https://www.nxtbook.com/sosland/mbn/2015_04_28
https://www.nxtbook.com/sosland/mbn/2015_04_014
https://www.nxtbook.com/sosland/mbn/2015_03_31
https://www.nxtbook.com/sosland/mbn/2015_03_17
https://www.nxtbook.com/sosland/mbn/mbn/2015_03__03
https://www.nxtbook.com/sosland/mbn/2015_02_17
https://www.nxtbook.com/sosland/mbn/2015_02_03
https://www.nxtbook.com/sosland/mbn/2015_01_20
https://www.nxtbook.com/sosland/mbn/2015_01_06
https://www.nxtbook.com/sosland/mbn/2014_12_23
https://www.nxtbook.com/sosland/mbn/2014_12_09
https://www.nxtbook.com/sosland/mbn/mbn_2014_11_25
https://www.nxtbook.com/sosland/mbn/2014_11_11
https://www.nxtbook.com/sosland/mbn/2014_10_28
https://www.nxtbook.com/sosland/mbn/2014_10_14
https://www.nxtbook.com/sosland/mbn/2014_09_30
https://www.nxtbook.com/sosland/mbn/2014_09_16
https://www.nxtbook.com/sosland/mbn/2014_09_02
https://www.nxtbook.com/sosland/mbn/214_08_19
https://www.nxtbook.com/sosland/mbn/2014_08_01
https://www.nxtbook.com/sosland/mbn/2014_07_22
https://www.nxtbook.com/sosland/mbn/2014_07_08
https://www.nxtbook.com/sosland/mbn/2014_06_24
https://www.nxtbook.com/sosland/mbn/2014_06_10
https://www.nxtbook.com/sosland/mbn/2014_05_27
https://www.nxtbook.com/sosland/mbn/2014_05_13
https://www.nxtbook.com/sosland/mbn/2014_04_29
https://www.nxtbook.com/sosland/mbn/2014_04_15
https://www.nxtbook.com/sosland/mbn/2014_04_01
https://www.nxtbook.com/sosland/mbn/2014_03_18
https://www.nxtbook.com/sosland/mbn/2014_03_04
https://www.nxtbook.com/sosland/mbn/2014_02_18
https://www.nxtbook.com/sosland/mbn/2014_02_04
https://www.nxtbook.com/sosland/mbn/2014_01_21
https://www.nxtbook.com/sosland/mbn/2014_01_07
https://www.nxtbook.com/sosland/mbn/2013_12_24
https://www.nxtbook.com/sosland/mbn/2013_12_10
https://www.nxtbook.com/sosland/mbn/2013_11_26
https://www.nxtbook.com/sosland/mbn/2013_11_12
https://www.nxtbook.com/sosland/mbn/2013_10_29
https://www.nxtbook.com/sosland/mbn/2013_10_15
https://www.nxtbook.com/sosland/mbn/2013_10_01
https://www.nxtbook.com/sosland/mbn/2013_09_17
https://www.nxtbook.com/sosland/mbn/2013_09_03
https://www.nxtbook.com/sosland/mbn/2013_08_20
https://www.nxtbook.com/sosland/mbn/2013_08-06
https://www.nxtbook.com/sosland/mbn/2013_07_23
https://www.nxtbook.com/sosland/mbn/2013_07_09
https://www.nxtbook.com/sosland/mbn/2013_06_25
https://www.nxtbook.com/sosland/mbn/2013_06_11
https://www.nxtbook.com/sosland/mbn/2013_05_28
https://www.nxtbook.com/sosland/mbn/2013_05_14
https://www.nxtbook.com/sosland/mbn/2013_04_30
https://www.nxtbook.com/sosland/mbn/2013_04_16
https://www.nxtbook.com/sosland/mbn/2013_04_02
https://www.nxtbook.com/sosland/mbn/2013_03_19
https://www.nxtbook.com/sosland/mbn/2013_03_05
https://www.nxtbook.com/sosland/mbn/2013_02_19
https://www.nxtbook.com/sosland/mbn/2013_02_05
https://www.nxtbook.com/sosland/mbn/2013_01_22
https://www.nxtbook.com/sosland/mbn/2013_01_08
https://www.nxtbook.com/sosland/mbn/2012_12_25
https://www.nxtbook.com/sosland/mbn/2012_12_11
https://www.nxtbook.com/sosland/mbn/2012_11_27
https://www.nxtbook.com/sosland/mbn/2012_11_13
https://www.nxtbook.com/sosland/mbn/2012_10_30
https://www.nxtbook.com/sosland/mbn/2012_10_16
https://www.nxtbook.com/sosland/mbn/2012_10_02
https://www.nxtbook.com/sosland/mbn/2012_09_18
https://www.nxtbook.com/sosland/mbn/2012_09_04
https://www.nxtbook.com/sosland/mbn/2012_08_21
https://www.nxtbook.com/sosland/mbn/2012_08_07
https://www.nxtbook.com/sosland/mbn/2012_07_24
https://www.nxtbook.com/sosland/mbn/2012_07_10
https://www.nxtbook.com/sosland/mbn/2012_06_26
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https://www.nxtbook.com/sosland/mbn/2012_04_17
https://www.nxtbook.com/sosland/mbn/2012_04_03
https://www.nxtbook.com/sosland/mbn/2012_03_20
https://www.nxtbook.com/sosland/mbn/2012_03_06
https://www.nxtbook.com/sosland/mbn/2012_02_21
https://www.nxtbook.com/sosland/mbn/2012_02_07
https://www.nxtbook.com/sosland/mbn/2012_01_24
https://www.nxtbook.com/sosland/mbn/2012_01_10
https://www.nxtbook.com/sosland/mbn/2011_12_27
https://www.nxtbook.com/sosland/mbn/2011_12_13
https://www.nxtbook.com/sosland/mbn/2011_11_29
https://www.nxtbook.com/sosland/mbn/2011_11_15
https://www.nxtbook.com/sosland/mbn/2011_11_01
https://www.nxtbook.com/sosland/mbn/2011_10_18
https://www.nxtbook.com/sosland/mbn/2011_10_04
https://www.nxtbook.com/sosland/mbn/2011_09_20
https://www.nxtbook.com/sosland/mbn/2011_09_06
https://www.nxtbook.com/sosland/mbn/2011_08_23
https://www.nxtbook.com/sosland/mbn/2011_08_09
https://www.nxtbook.com/sosland/mbn/2011_07_26
https://www.nxtbook.com/sosland/mbn/2011_07_12
https://www.nxtbook.com/sosland/mbn/2011_06_28
https://www.nxtbook.com/sosland/mbn/2011_06_14
https://www.nxtbook.com/sosland/mbn/2011_05_31
https://www.nxtbook.com/sosland/mbn/2011_05_17
https://www.nxtbook.com/sosland/mbn/2011_05_03
https://www.nxtbook.com/sosland/mbn/2011_04_19
https://www.nxtbook.com/sosland/mbn/2011_04_05
https://www.nxtbook.com/sosland/mbn/2011_03_22
https://www.nxtbook.com/sosland/mbn/2011_03_08
https://www.nxtbook.com/sosland/mbn/2011_02_22
https://www.nxtbook.com/sosland/mbn/2011_02_08
https://www.nxtbook.com/sosland/mbn/2011_01_25
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https://www.nxtbook.com/sosland/mbn/2010_12_28
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https://www.nxtbook.com/sosland/mbn/2010_10_19
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https://www.nxtbook.com/sosland/mbn/2010_09_21
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https://www.nxtbook.com/sosland/mbn/2010_08_24
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https://www.nxtbook.com/sosland/mbn/2010_04_20
https://www.nxtbook.com/sosland/mbn/2010_04_06
https://www.nxtbook.com/sosland/mbn/2010_03_23
https://www.nxtbook.com/sosland/mbn/2010_03_09
https://www.nxtbook.com/sosland/mbn/2010_02_23
https://www.nxtbook.com/sosland/mbn/2010_02_09
https://www.nxtbook.com/sosland/mbn/2010_01_26
https://www.nxtbook.com/sosland/mbn/2010_01_12
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https://www.nxtbook.com/sosland/mbn/2009_10_06
https://www.nxtbook.com/sosland/mbn/2009_09_22
https://www.nxtbook.com/sosland/mbn/2009_09_08
https://www.nxtbook.com/sosland/mbn/2009_08_25
https://www.nxtbook.com/sosland/mbn/2009_08_11
https://www.nxtbook.com/sosland/mbn/2009_07_28
https://www.nxtbook.com/sosland/mbn/2009_07_14
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https://www.nxtbook.com/sosland/mbn/2009_06_16
https://www.nxtbook.com/sosland/mbn/2009_06_02
https://www.nxtbook.com/sosland/mbn/2009_05_19
https://www.nxtbook.com/sosland/mbn/2009_05_05
https://www.nxtbook.com/sosland/mbn/2009_04_21
https://www.nxtbook.com/sosland/mbn/2009_04_08
https://www.nxtbook.com/sosland/mbn/2009_04_07
https://www.nxtbook.com/sosland/mbn/2009_03_24
https://www.nxtbook.com/sosland/mbn/2009_03_10
https://www.nxtbook.com/sosland/mbn/2009_02_24
https://www.nxtbook.com/sosland/mbn/2009_02_10
https://www.nxtbook.com/sosland/mbn/2009_01_27
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https://www.nxtbook.com/sosland/mbn/2008_12_30
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https://www.nxtbook.com/sosland/mbn/2008_10_21
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https://www.nxtbook.com/sosland/mbn/2008_09_23
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https://www.nxtbook.com/sosland/mbn/2008_06_03
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https://www.nxtbook.com/sosland/mbn/2006_11_21
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https://www.nxtbook.com/sosland/mbn/2006_10_24
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https://www.nxtbook.com/sosland/mbn/2004_05_11
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https://www.nxtbook.com/sosland/mbn/2004_04_27
https://www.nxtbook.com/sosland/mbn/2004_04_20
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