Milling & Baking News - January 12, 2010 - 7

Editorial



Publishing tracks course of food business

A

t the start of each year it has been customary this magazine's universe, as well as the broad food into devote this page to a report to our readers dustry to which this publishing company is strongly
and advertisers on the status of this maga- committed, have done relatively well - some might
zine as well as the publishing company responsible even say very well - in what is now considered one
for it and related publications. Typically, this page has of the worst recessions of modern times. Reaching out
told of plans for the year ahead, often revealing ini- to readers and advertisers has never been regarded
tiatives that are aimed at enhancing the information by this company as easy. It is a task to which great
we provide to the executives, the companies and the diligence and much attention have been given, and it
industry we serve. These pieces, really editorials of a is rewarding to see how this focus produces positive
very different sort, have been frank in relating how results, even in what might for many publishers have
this business has done, the troubling and challenging been the worst of times.
issues faced and how they have been dealt with, and
In asserting that this magazine and its publisher
the prospects that lie ahead.
have benefited from strict adherence to the business
This year saying that all is well in the publish- at hand, attention must also be paid to the one develing business might prompt
opment that in some ways
The grain-based foods industry, the
more than a few guffaws
accounts for many, if not
center of this magazine's universe, as
on the part of readers who
most, of the troubles befollow developments in the well as the broad food industry to which sieging so many publishing
this publishing company is strongly
business world at large. No
companies. That, of course,
committed, have done relatively well
industry, it would seem,
is the relation of print me- some might even say very well - in
currently faces greater undia to the Internet and the
what is now considered one of the worst
certainty or more questionweb. These new electronicrecessions of modern times.
ing about its future than
based systems, which were
newspaper and magazine publishing. As the result hardly conceived of a decade or so ago, are causing a
of the global recession and changes within publish- full-scale revolution in publishing. Indeed, analogies
ing itself, many companies have gone out of busi- to what is happening currently are being made with
ness, many have suffered huge losses, most have the introduction of the printing press many centuries
slashed employment of editors, journalists and busi- earlier. The power of this change is underscored by
ness staff, and a majority express doubt about the the inability of some of the publishing companies
viability of the business model. In many cases, pub- that once were counted as dominant newspapers and
lishers face dealing with lenders and other financial overwhelmingly strong magazines to maintain anyinstitutions that dismiss optimism and counsel in- thing resembling their former highly vaunted posistead that efforts be made either to sell the company tions. These new methods, not of writing, making,
or to pare operations to the core.
interpreting or discovering news, but of simply how
Quickly, let it be said that this is definitely not the it is delivered, have turned the media world topsy
experience of Milling & Baking News nor of the family- turvy. The ruins of once proud and exalted companies
owned company that produces it. To be forthright, bear testament to what has happened.
sure the past year has been challenging, primarily
So far as this publication is concerned, the Internet
due to cautious spending on advertising by compa- has been embraced, not as a victorious foe, but as a
nies mainly influenced by what has been happening powerful ally for doing an increasingly better job of
all around them, but well beyond the borders of the what we are meant to do. Our goal always has been
industry in which this magazine and its universe op- to provide the news about industry and markets in a
Continued on Page 9
erate. The grain-based foods industry, the center of
MORTON SOSLAND, EDITOR-IN-CHIEF
WE'RE EAGER TO GET YOUR FEEDBACK: E-mail editor@sosland.com or write to us at
Milling & Baking News, 4800 Main Street, Suite 100, Kansas City, Mo, 64112
EDITORIAL STAFF
Editor-in-chief
Morton I. Sosland
Executive editor, markets
Neil N. Sosland
Editor
L. Joshua Sosland
Senior editor, markets
Jay S. Sjerven
Managing editor
Eric J. Schroeder

Associate editor
Jeff Gelski
Assistant editor
Ron Sterk
Internet editor
Allison Sebolt
Graphic designer, market
graphics, data
Christina Sullivan

/ world-grain.com
7bakingbusiness.com
/ March 13, 2007 
Milling & Baking News

PUBLISHING STAFF
Chairman
Charles S. Sosland
Vice-chairman
L. Joshua Sosland
President and publisher
Mark Sabo
Associate publisher
G. Michael Gude
Vice-president, chief financial officer
Melanie Hepperly

Audience development director
Don Keating
Director of e-business
Mark Serres
Director of on-line
advertising and promotions
Carrie Fluegge
Promotions manager
Alissa Voran
Advertising manager
Nora Wages

Director of design services
Sadowna Conarroe
Circulation manager
Judith Arnone
Digital systems analyst
Marj Potts
Manager of advertising design
Becky White

Milling & Baking
News January
12, 2010 / 7
bakingbusiness.com
/ world-grain.com


http://www.bakingbusiness.com http://www.world-grain.com http://www.bakingbusiness.com http://www.world-grain.com

Milling & Baking News - January 12, 2010

Table of Contents for the Digital Edition of Milling & Baking News - January 12, 2010

Contents
Milling & Baking News - January 12, 2010 - 1
Milling & Baking News - January 12, 2010 - 2
Milling & Baking News - January 12, 2010 - 3
Milling & Baking News - January 12, 2010 - Contents
Milling & Baking News - January 12, 2010 - 5
Milling & Baking News - January 12, 2010 - 6
Milling & Baking News - January 12, 2010 - 7
Milling & Baking News - January 12, 2010 - 8
Milling & Baking News - January 12, 2010 - 9
Milling & Baking News - January 12, 2010 - 10
Milling & Baking News - January 12, 2010 - 11
Milling & Baking News - January 12, 2010 - 12
Milling & Baking News - January 12, 2010 - 13
Milling & Baking News - January 12, 2010 - 14
Milling & Baking News - January 12, 2010 - 15
Milling & Baking News - January 12, 2010 - 16
Milling & Baking News - January 12, 2010 - 17
Milling & Baking News - January 12, 2010 - 18
Milling & Baking News - January 12, 2010 - 19
Milling & Baking News - January 12, 2010 - 20
Milling & Baking News - January 12, 2010 - 21
Milling & Baking News - January 12, 2010 - 22
Milling & Baking News - January 12, 2010 - 23
Milling & Baking News - January 12, 2010 - 24
Milling & Baking News - January 12, 2010 - 25
Milling & Baking News - January 12, 2010 - 26
Milling & Baking News - January 12, 2010 - 27
Milling & Baking News - January 12, 2010 - 28
Milling & Baking News - January 12, 2010 - 29
Milling & Baking News - January 12, 2010 - 30
Milling & Baking News - January 12, 2010 - 31
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Milling & Baking News - January 12, 2010 - 35
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Milling & Baking News - January 12, 2010 - 40
Milling & Baking News - January 12, 2010 - 41
Milling & Baking News - January 12, 2010 - 42
Milling & Baking News - January 12, 2010 - 43
Milling & Baking News - January 12, 2010 - 44
Milling & Baking News - January 12, 2010 - 45
Milling & Baking News - January 12, 2010 - 46
Milling & Baking News - January 12, 2010 - 47
Milling & Baking News - January 12, 2010 - 48
Milling & Baking News - January 12, 2010 - 49
Milling & Baking News - January 12, 2010 - 50
Milling & Baking News - January 12, 2010 - 51
Milling & Baking News - January 12, 2010 - 52
Milling & Baking News - January 12, 2010 - 53
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Milling & Baking News - January 12, 2010 - 55
Milling & Baking News - January 12, 2010 - 56
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https://www.nxtbook.com/sosland/mbn/2016_11_22
https://www.nxtbook.com/sosland/mbn/2016_11_08
https://www.nxtbook.com/sosland/mbn/2016_10_25
https://www.nxtbook.com/sosland/mbn/2016_10_11
https://www.nxtbook.com/sosland/mbn/2016_09_27
https://www.nxtbook.com/sosland/mbn/2016_09_13
https://www.nxtbook.com/sosland/mbn/2016_08_30
https://www.nxtbook.com/sosland/mbn/2016_08_16
https://www.nxtbook.com/sosland/mbn/2016_08_02
https://www.nxtbook.com/sosland/mbn/2016_07_19
https://www.nxtbook.com/sosland/mbn/2016_07_05
https://www.nxtbook.com/sosland/mbn/2016_06_21
https://www.nxtbook.com/sosland/mbn/2016_06_07
https://www.nxtbook.com/sosland/mbn/2016_05_24
https://www.nxtbook.com/sosland/mbn/2016_05_10
https://www.nxtbook.com/sosland/mbn/2016_04_26
https://www.nxtbook.com/sosland/mbn/2016_04_12
https://www.nxtbook.com/sosland/mbn/2016_03_29
https://www.nxtbook.com/sosland/mbn/2016_03_15
https://www.nxtbook.com/sosland/mbn/2016_03_01
https://www.nxtbook.com/sosland/mbn/2016_02_16
https://www.nxtbook.com/sosland/mbn/2016_02_02
https://www.nxtbook.com/sosland/mbn/2016_01_19
https://www.nxtbook.com/sosland/mbn/2016_01_05
https://www.nxtbook.com/sosland/mbn/2015_12_22
https://www.nxtbook.com/sosland/mbn/2015_12_08
https://www.nxtbook.com/sosland/mbn/2015_11_24
https://www.nxtbook.com/sosland/mbn/2015_11_10
https://www.nxtbook.com/sosland/mbn/2015_10_27
https://www.nxtbook.com/sosland/mbn/2015_10_13
https://www.nxtbook.com/sosland/mbn/2015_09_29
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https://www.nxtbook.com/sosland/mbn/2015_08_18
https://www.nxtbook.com/sosland/mbn/2015_08_04
https://www.nxtbook.com/sosland/mbn/2015_07_21
https://www.nxtbook.com/sosland/mbn/2015_07_07
https://www.nxtbook.com/sosland/mbn/2015_06_23
https://www.nxtbook.com/sosland/mbn/2015_06_09
https://www.nxtbook.com/sosland/mbn/2015_05_26
https://www.nxtbook.com/sosland/mbn/2015_05_12
https://www.nxtbook.com/sosland/mbn/2015_04_28
https://www.nxtbook.com/sosland/mbn/2015_04_014
https://www.nxtbook.com/sosland/mbn/2015_03_31
https://www.nxtbook.com/sosland/mbn/2015_03_17
https://www.nxtbook.com/sosland/mbn/mbn/2015_03__03
https://www.nxtbook.com/sosland/mbn/2015_02_17
https://www.nxtbook.com/sosland/mbn/2015_02_03
https://www.nxtbook.com/sosland/mbn/2015_01_20
https://www.nxtbook.com/sosland/mbn/2015_01_06
https://www.nxtbook.com/sosland/mbn/2014_12_23
https://www.nxtbook.com/sosland/mbn/2014_12_09
https://www.nxtbook.com/sosland/mbn/mbn_2014_11_25
https://www.nxtbook.com/sosland/mbn/2014_11_11
https://www.nxtbook.com/sosland/mbn/2014_10_28
https://www.nxtbook.com/sosland/mbn/2014_10_14
https://www.nxtbook.com/sosland/mbn/2014_09_30
https://www.nxtbook.com/sosland/mbn/2014_09_16
https://www.nxtbook.com/sosland/mbn/2014_09_02
https://www.nxtbook.com/sosland/mbn/214_08_19
https://www.nxtbook.com/sosland/mbn/2014_08_01
https://www.nxtbook.com/sosland/mbn/2014_07_22
https://www.nxtbook.com/sosland/mbn/2014_07_08
https://www.nxtbook.com/sosland/mbn/2014_06_24
https://www.nxtbook.com/sosland/mbn/2014_06_10
https://www.nxtbook.com/sosland/mbn/2014_05_27
https://www.nxtbook.com/sosland/mbn/2014_05_13
https://www.nxtbook.com/sosland/mbn/2014_04_29
https://www.nxtbook.com/sosland/mbn/2014_04_15
https://www.nxtbook.com/sosland/mbn/2014_04_01
https://www.nxtbook.com/sosland/mbn/2014_03_18
https://www.nxtbook.com/sosland/mbn/2014_03_04
https://www.nxtbook.com/sosland/mbn/2014_02_18
https://www.nxtbook.com/sosland/mbn/2014_02_04
https://www.nxtbook.com/sosland/mbn/2014_01_21
https://www.nxtbook.com/sosland/mbn/2014_01_07
https://www.nxtbook.com/sosland/mbn/2013_12_24
https://www.nxtbook.com/sosland/mbn/2013_12_10
https://www.nxtbook.com/sosland/mbn/2013_11_26
https://www.nxtbook.com/sosland/mbn/2013_11_12
https://www.nxtbook.com/sosland/mbn/2013_10_29
https://www.nxtbook.com/sosland/mbn/2013_10_15
https://www.nxtbook.com/sosland/mbn/2013_10_01
https://www.nxtbook.com/sosland/mbn/2013_09_17
https://www.nxtbook.com/sosland/mbn/2013_09_03
https://www.nxtbook.com/sosland/mbn/2013_08_20
https://www.nxtbook.com/sosland/mbn/2013_08-06
https://www.nxtbook.com/sosland/mbn/2013_07_23
https://www.nxtbook.com/sosland/mbn/2013_07_09
https://www.nxtbook.com/sosland/mbn/2013_06_25
https://www.nxtbook.com/sosland/mbn/2013_06_11
https://www.nxtbook.com/sosland/mbn/2013_05_28
https://www.nxtbook.com/sosland/mbn/2013_05_14
https://www.nxtbook.com/sosland/mbn/2013_04_30
https://www.nxtbook.com/sosland/mbn/2013_04_16
https://www.nxtbook.com/sosland/mbn/2013_04_02
https://www.nxtbook.com/sosland/mbn/2013_03_19
https://www.nxtbook.com/sosland/mbn/2013_03_05
https://www.nxtbook.com/sosland/mbn/2013_02_19
https://www.nxtbook.com/sosland/mbn/2013_02_05
https://www.nxtbook.com/sosland/mbn/2013_01_22
https://www.nxtbook.com/sosland/mbn/2013_01_08
https://www.nxtbook.com/sosland/mbn/2012_12_25
https://www.nxtbook.com/sosland/mbn/2012_12_11
https://www.nxtbook.com/sosland/mbn/2012_11_27
https://www.nxtbook.com/sosland/mbn/2012_11_13
https://www.nxtbook.com/sosland/mbn/2012_10_30
https://www.nxtbook.com/sosland/mbn/2012_10_16
https://www.nxtbook.com/sosland/mbn/2012_10_02
https://www.nxtbook.com/sosland/mbn/2012_09_18
https://www.nxtbook.com/sosland/mbn/2012_09_04
https://www.nxtbook.com/sosland/mbn/2012_08_21
https://www.nxtbook.com/sosland/mbn/2012_08_07
https://www.nxtbook.com/sosland/mbn/2012_07_24
https://www.nxtbook.com/sosland/mbn/2012_07_10
https://www.nxtbook.com/sosland/mbn/2012_06_26
https://www.nxtbook.com/sosland/mbn/2012_06_12
https://www.nxtbook.com/sosland/mbn/2012_05_29
https://www.nxtbook.com/sosland/mbn/2012_05_15
https://www.nxtbook.com/sosland/mbn/2012_05_01
https://www.nxtbook.com/sosland/mbn/2012_04_17
https://www.nxtbook.com/sosland/mbn/2012_04_03
https://www.nxtbook.com/sosland/mbn/2012_03_20
https://www.nxtbook.com/sosland/mbn/2012_03_06
https://www.nxtbook.com/sosland/mbn/2012_02_21
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https://www.nxtbook.com/sosland/mbn/2012_01_24
https://www.nxtbook.com/sosland/mbn/2012_01_10
https://www.nxtbook.com/sosland/mbn/2011_12_27
https://www.nxtbook.com/sosland/mbn/2011_12_13
https://www.nxtbook.com/sosland/mbn/2011_11_29
https://www.nxtbook.com/sosland/mbn/2011_11_15
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https://www.nxtbook.com/sosland/mbn/2011_10_18
https://www.nxtbook.com/sosland/mbn/2011_10_04
https://www.nxtbook.com/sosland/mbn/2011_09_20
https://www.nxtbook.com/sosland/mbn/2011_09_06
https://www.nxtbook.com/sosland/mbn/2011_08_23
https://www.nxtbook.com/sosland/mbn/2011_08_09
https://www.nxtbook.com/sosland/mbn/2011_07_26
https://www.nxtbook.com/sosland/mbn/2011_07_12
https://www.nxtbook.com/sosland/mbn/2011_06_28
https://www.nxtbook.com/sosland/mbn/2011_06_14
https://www.nxtbook.com/sosland/mbn/2011_05_31
https://www.nxtbook.com/sosland/mbn/2011_05_17
https://www.nxtbook.com/sosland/mbn/2011_05_03
https://www.nxtbook.com/sosland/mbn/2011_04_19
https://www.nxtbook.com/sosland/mbn/2011_04_05
https://www.nxtbook.com/sosland/mbn/2011_03_22
https://www.nxtbook.com/sosland/mbn/2011_03_08
https://www.nxtbook.com/sosland/mbn/2011_02_22
https://www.nxtbook.com/sosland/mbn/2011_02_08
https://www.nxtbook.com/sosland/mbn/2011_01_25
https://www.nxtbook.com/sosland/mbn/2011_01_11
https://www.nxtbook.com/sosland/mbn/2010_12_28
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https://www.nxtbook.com/sosland/mbn/2010_11_16
https://www.nxtbook.com/sosland/mbn/2010_11_02
https://www.nxtbook.com/sosland/mbn/2010_10_19
https://www.nxtbook.com/sosland/mbn/2010_10_05
https://www.nxtbook.com/sosland/mbn/2010_09_21
https://www.nxtbook.com/sosland/mbn/2010_09_07
https://www.nxtbook.com/sosland/mbn/2010_08_24
https://www.nxtbook.com/sosland/mbn/2010_08_10
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https://www.nxtbook.com/sosland/mbn/2010_07_13
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https://www.nxtbook.com/sosland/mbn/2010_06_15
https://www.nxtbook.com/sosland/mbn/2010_06_01
https://www.nxtbook.com/sosland/mbn/2010_05_18
https://www.nxtbook.com/sosland/mbn/2010_05_04
https://www.nxtbook.com/sosland/mbn/2010_04_20
https://www.nxtbook.com/sosland/mbn/2010_04_06
https://www.nxtbook.com/sosland/mbn/2010_03_23
https://www.nxtbook.com/sosland/mbn/2010_03_09
https://www.nxtbook.com/sosland/mbn/2010_02_23
https://www.nxtbook.com/sosland/mbn/2010_02_09
https://www.nxtbook.com/sosland/mbn/2010_01_26
https://www.nxtbook.com/sosland/mbn/2010_01_12
https://www.nxtbook.com/sosland/mbn/2009_12_29
https://www.nxtbook.com/sosland/mbn/2009_12_15
https://www.nxtbook.com/sosland/mbn/2009_12_01
https://www.nxtbook.com/sosland/mbn/2009_11_17
https://www.nxtbook.com/sosland/mbn/2009_11_03
https://www.nxtbook.com/sosland/mbn/2009_10_20
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https://www.nxtbook.com/sosland/mbn/2009_09_22
https://www.nxtbook.com/sosland/mbn/2009_09_08
https://www.nxtbook.com/sosland/mbn/2009_08_25
https://www.nxtbook.com/sosland/mbn/2009_08_11
https://www.nxtbook.com/sosland/mbn/2009_07_28
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https://www.nxtbook.com/sosland/mbn/2009_06_16
https://www.nxtbook.com/sosland/mbn/2009_06_02
https://www.nxtbook.com/sosland/mbn/2009_05_19
https://www.nxtbook.com/sosland/mbn/2009_05_05
https://www.nxtbook.com/sosland/mbn/2009_04_21
https://www.nxtbook.com/sosland/mbn/2009_04_08
https://www.nxtbook.com/sosland/mbn/2009_04_07
https://www.nxtbook.com/sosland/mbn/2009_03_24
https://www.nxtbook.com/sosland/mbn/2009_03_10
https://www.nxtbook.com/sosland/mbn/2009_02_24
https://www.nxtbook.com/sosland/mbn/2009_02_10
https://www.nxtbook.com/sosland/mbn/2009_01_27
https://www.nxtbook.com/sosland/mbn/2009_01_13
https://www.nxtbook.com/sosland/mbn/2008_12_30
https://www.nxtbook.com/sosland/mbn/2008_12_16
https://www.nxtbook.com/sosland/mbn/2008_12_02
https://www.nxtbook.com/sosland/mbn/2008_11_18
https://www.nxtbook.com/sosland/mbn/2008_11_04
https://www.nxtbook.com/sosland/mbn/2008_10_21
https://www.nxtbook.com/sosland/mbn/2008_10_07
https://www.nxtbook.com/sosland/mbn/2008_09_23
https://www.nxtbook.com/sosland/mbn/2008_09_09
https://www.nxtbook.com/sosland/mbn/2008_08_26
https://www.nxtbook.com/sosland/mbn/2008_08_12
https://www.nxtbook.com/sosland/mbn/2008_07_29
https://www.nxtbook.com/sosland/mbn/2008_07_15
https://www.nxtbook.com/sosland/mbn/2008_07_01
https://www.nxtbook.com/sosland/mbn/2008_06_17
https://www.nxtbook.com/sosland/mbn/2008_06_03
https://www.nxtbook.com/sosland/mbn/2008_05_20
https://www.nxtbook.com/sosland/mbn/2008_05_06
https://www.nxtbook.com/sosland/mbn/2008_04_22
https://www.nxtbook.com/sosland/mbn/2008_04_08
https://www.nxtbook.com/sosland/mbn/2008_04_01
https://www.nxtbook.com/sosland/mbn/2008_03_25
https://www.nxtbook.com/sosland/mbn/2008_03_11
https://www.nxtbook.com/sosland/mbn/2008_02_26
https://www.nxtbook.com/sosland/mbn/2008_02_12
https://www.nxtbook.com/sosland/mbn/2008_01_29
https://www.nxtbook.com/sosland/mbn/2008_01_15
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https://www.nxtbook.com/sosland/mbn/2007_12_18
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https://www.nxtbook.com/sosland/mbn/2007_11_20
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https://www.nxtbook.com/sosland/mbn/2007_10_23
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https://www.nxtbook.com/sosland/mbn/2007_09_11
https://www.nxtbook.com/sosland/mbn/2007_08_28
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https://www.nxtbook.com/sosland/mbn/2007_07_31
https://www.nxtbook.com/sosland/mbn/2007_07_17
https://www.nxtbook.com/sosland/mbn/2007_07_03
https://www.nxtbook.com/sosland/mbn/2007_06_19
https://www.nxtbook.com/sosland/mbn/2007_06_05
https://www.nxtbook.com/sosland/mbn/2007_05_23
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https://www.nxtbook.com/sosland/mbn/2007_05_08
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https://www.nxtbook.com/sosland/mbn/2007_02_27
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https://www.nxtbook.com/sosland/mbn/2007_01_16
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https://www.nxtbook.com/sosland/mbn/2006_12_19
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https://www.nxtbook.com/sosland/mbn/2006_11_21
https://www.nxtbook.com/sosland/mbn/2006_11_07
https://www.nxtbook.com/sosland/mbn/2006_10_24
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https://www.nxtbook.com/sosland/mbn/2006_09_12
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https://www.nxtbook.com/sosland/mbn/2006_08_15
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https://www.nxtbook.com/sosland/mbn/2006_07_18
https://www.nxtbook.com/sosland/mbn/2006_07_04
https://www.nxtbook.com/sosland/mbn/2006_06_20
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https://www.nxtbook.com/sosland/mbn/2006_05_09
https://www.nxtbook.com/sosland/mbn/2006_04_25
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https://www.nxtbook.com/sosland/mbn/2006_03_28
https://www.nxtbook.com/sosland/mbn/2006_03_14
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https://www.nxtbook.com/sosland/mbn/2005_10_18
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https://www.nxtbook.com/sosland/mbn/2005_07_19
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https://www.nxtbook.com/sosland/mbn/2005_02_08
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https://www.nxtbook.com/sosland/mbn/2005_01_11
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https://www.nxtbook.com/sosland/mbn/2004_11_16
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https://www.nxtbook.com/sosland/mbn/2004_10_12
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https://www.nxtbook.com/sosland/mbn/2004_09_14
https://www.nxtbook.com/sosland/mbn/2004_09_07
https://www.nxtbook.com/sosland/mbn/2004_08_31
https://www.nxtbook.com/sosland/mbn/2004_08_24
https://www.nxtbook.com/sosland/mbn/2004_08_17
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