Milling & Baking News - September 7, 2010 - (Page 1)

THE NEWS WEEKLY OF GRAIN-BASED FOODS SEPTEMBER 7, 2010 / FEATURE After dramatic declaration, wheat genome sequencing status clarified Keep equipment humming Use water, enzymes wisely to keep abrasive ingredients from abusing bakery equipment Story on Page 24 LATE NEWS Campbell baking and snack profit up in year CAMDEN, N.J. - Operating earnings within the Baking and Snacking division of the Campbell Soup Co. totaled $322 million in the year ended Aug. 1, up 23% from $262 million in fiscal 2009. The prior year included $3 million in costs related to initiatives to improve operational efficiency and long-term profitability. Sales rose 7% during fiscal 2010 to $1,975 million, which compared with $1,846 million in fiscal 2009. For the fourth quarter, earnings rose 6% to $73 million from $69 million, while sales advanced 3% to $479 million. "Sales of Pepperidge Farm were comparable to a year ago, as the acquisition of Ecce Panis, Inc. and volume gains Continued on Page 8 MANHATTAN, KAS. - Efforts to sequence the wheat genome are only in the beginning stages, the International Wheat Genome Sequence Consortium (I.W.G.S.C.) said Aug. 30. The group's comments were released days after a professor in the United Kingdom said sequencing the wheat genome had been completed by a collaboration of U.K. scientists. Kellye Eversole, executive director of the I.W.G.S.C., described the U.K. work as "significant progress" but said far more work needed to be done. The confusion emanated from a statement issued by the University of Liverpool claiming that wheat genome sequencing had been completed. "Sequencing the human genome took 15 years to complete, but with huge advances in DNA technology, the wheat genome took only a year," said Professor Neil Hall from the Institute of Integrative Biology. More measured in their assessment of the progress was the Biotechnology and Biological Sciences Research Council (B.B.S.R.C.), which funded the U.K. work. Describing the researchers work as a "draft sequence," the B.B.S.R.C. said the work represents a "step toward a fully annotated genome" and is a "significant contribution to Continued on Page 30 Cookie Perspective Recovery mode Cookie makers look to get back on track following economic decline, health and wellness shift C onvincing consumers confronted by tight budgets and expanding waistlines to choose cookies as their preferred snack has proved challenging over the past year. The difficulties facing cookie makers were tersely summarized recently by John Bryant, chief operating officer and executive vice-president of the Kellogg Co., speaking in a review of the Battle Creek, Mich.-based company's business, stressing that more challenging times remain. "We expect cookies to continue to be a tough category for the remainder of the year," Mr. Bryant said. Kellogg, through its Keebler unit, is the second-largest cookie maker in the United States, trailing only Kraft Foods Inc. and its Nabisco unit. In the 52 weeks ended Aug. 8, Keebler sales fell 5% to $401,456,400 while unit sales slipped a shade less than 1%, according to SymphonyIRI Group, a Chicagobased market research firm. The company's top selling brand, Chips Deluxe, sustained a 10% decline in dollar sales Continued on Page 29

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Milling & Baking News - September 7, 2010