Milling & Baking News - November 29, 2011 - 29

Barry Beracha, former baking executive, to Ralcorp board
ST. LOUIS — Barry Beracha and Patrick Moore have been named to the board of directors at Ralcorp Holdings, Inc., effective upon the separation of the Post cereals business. “We are extremely pleased that Barry and Pat have agreed to join our board of directors,” said Pat Mulcahy, vice-chairman. “Barry’s and Pat’s proven leadership skills make them excellent additions to our board. I look forward to leveraging their expertise and counsel in the years ahead.” Mr. Beracha was executive vicepresident of Sara Lee Corp. and chief executive officer of Sara Lee Bakery Group, which was created when Sara Lee acquired The Earthgrains Co. in 2001, until his retirement in 2003. Prior to that, he was chairman and c.e.o. of The Earthgrains Co. from the time of its spinoff from Anheuser-Busch Companies, Inc. in 1996. He joined AnheuserBusch Companies, Inc. in 1967 and held various management positions of increasing responsibility, including vice-president Beracha and group executive. Mr. Beracha has served on the boards of directors of Pepsi Bottling Group, McCormick & Company, Inc. and Saint Louis University. He continues to serve on the board of directors of The Hertz Corp., and since

2006, he also has been vice-chairman of the board of trustees of the St. Louis Symphony. Mr. Moore is president and c.e.o. of PJM Advisors, L.L.C., an investment and advisory firm. He held various roles at Smurfit-Stone Container Corp. from 1998 until his retirement in 2011, including chairman, president and c.e.o. Earlier in his career, Mr. Moore held positions in corporate lending, international banking and corporate administration at Continental Bank in Chicago. Since 2004, Mr. Moore has been a member of the board of directors of Archer Daniels Midland Co. He also is on the board of directors of ITT Exelis, the North American Review Board of American Air Liquide Holdings, Inc. and a number of charitable and philanthropic organizations. MBN we would want to recruit a leader with proven skills and success in leading an expanding retail business,” Mr. Bauer said. “As we are currently operating 45 stores, I believe that now is the time for such a change. The entire board joins Mia and me in welcoming Julian to the Crumbs family.” The first Crumbs Bake Shop opened in March 2003 on the Upper West Side of Manhattan, N.Y. Crumbs currently has 45 locations, including 31 locations in the New York Metro area, 6 locations on the West coast, 3 locations in Washington, D.C., 1 location in Virginia and 4 locations in Illinois. The company’s specialty is cupcakes, but the menu also includes a variety of baked goods. MBN products for in-store bakery, food service, co-packaging and fundraising customers nationwide. Located in Clear Lake, Iowa, the bakery produces a range of cookie products, including traditional baked cookies and packaged cookie dough, gluten-free packaged cookie dough, muffins and several varieties of brownies, including Brownie Cakies. Baker’s Pride, Inc., an Amincor company, is a commercial bakery manufacturer for the private label and branded needs of supermarket chains and the food service market. Products include sliced, packaged bread, cake style donuts, gluten-free and traditional cookies, brownies and muffins. Headquartered in Burlington, the company has three entities; South Street Bakery, Inc.; Jefferson Street Bakery, Inc.; and the Mt. Pleasant Street Bakery, Inc. MBN
Milling & Baking News November 29, 2011 / 29

Julian Geiger named president, c.e.o. of Crumbs Bake Shop
NEW YORK — Julian R. Geiger has been named president and chief executive officer of Crumbs Bake Shop, Inc., a national neighborhood bakery and the largest U.S.-based cupcake specialty store chain. Mr. Geiger succeeds Jason Bauer, who co-founded the company’s operating subsidiary, Crumbs Holdings, L.L.C., and served as its president and c.e.o. since 2003. Mr. Bauer has been named senior vice-president of business development. Mr. Geiger has been a member of Crumbs’ board of directors since May, and also he currently serves as chairman of the board of directors of Aeropostale Inc., a mall-based, specialty retailer of casual apparel and accessories. From 1998 to 2010, he was c.e.o. and chairman of Aeropostale. Earlier, he was president of the Eagle Eye Kids wholesale and retail divisions of Asian American Partners, and also held a range of merchandising positions at R.H. Macy & Co., Inc. “Since co-founding Crumbs with my wife Mia in 2003, we always knew that Crumbs would reach a point at which

New plant manager hired at South Street Bakery
BURLINGTON, IOWA — Marvin Miller has been named plant manager of South Street Bakery, Inc., which is part of Baker’s Pride, Inc., a commercial bakery and manufacturer of private label and proprietary baked products. Mr. Miller will report to James Eagen, director of operations at South Street Bakery. In his new role, Mr. Miller will be responsible for product quality, scheduling of production, maintaining ingredient and packaging inventory, and office coordination for the bakery to service the customers of South Street Bakery. He also will advise the bakery on research and development issues related to new recipes and healthier
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ingredient options for the full range of traditional and gluten-free cookies, muffins and brownies. Mr. Miller is a 21-year veteran of the baking industry, and he previously was production manager at Clear Lake Specialty Products. “Marvin’s ability to manage baking production with creative thinking and accuracy is a great asset to our bakery,” said Rob Brookhart, president of Baker’s Pride, Inc. “All of us at South Street Bakery welcome his sense of pride and accomplishment in producing high quality, great tasting products for our customers.” South Street Bakery, Inc. manufactures

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Milling & Baking News - November 29, 2011

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