Milling & Baking News - March 20, 2012 - (Page 1)

THE NEWS WEEKLY OF GRAIN-BASED FOODS MARCH 20, 2012 / NEWS FEATURE Brian Driscoll out at Hostess, replaced by Greg Rayburn IRVING, TEXAS — Hostess Brands, Inc. is in its second Chapter 11 bankruptcy in recent years and now has its second turnaround expert as chief executive officer. The company announced March 9 that Gregory F. Rayburn, “a seasoned turnaround executive,” has been named president and c.e.o. He succeeds Brian Driscoll, who resigned March 9, effective Rayburn immediately. Mr. Rayburn’s promotion to c.e.o. came a little more than a week after the announcement he had been hired as the company’s chief restructuring officer. He was with Kobi Partners L.L.C., a restructuring advisory services firm based in Winston-Salem, N.C. “Greg is one of the nation’s most experienced and effective restructuring executives, and I look forward to working closely with him,” Mr. Driscoll said when Mr. Rayburn was hired. “His hiring reflects our commitment to do all that we can to emerge from Chapter 11 as a robust competitor with a solid future.” Hostess said Mr. Rayburn will oversee the company’s bankruptcy reorganization “as well as overall corporate strategy and ongoing negotiations with the company’s unions.” “Hostess has been in business for more than 80 years and has established a powerful and valuable brand,” Mr. Rayburn said. “I look forward to working closely with the management team and all of Hostess’ key constituents so that we can emerge from Chapter 11 as a company with a strong future that leverages its many strengths.” The Hostess board of directors Continued on Page 9 Gluten-free, artisan, Hispanic trends examined at BakingTech Story on Page 22 LATE NEWS Shaich, Moreton to share c.e.o. title at Panera ST. LOUIS — Ron Shaich, founder and executive chairman of Panera Bread Co., and Bill Moreton, president and chief executive officer, will become co-c.e.o.s of Panera, effective immediately. Panera said the transition to co-c.e.o.s formalizes a relationship that has evolved over the past year and is a reflection of the way in which Mr. Shaich and Mr. Moreton have been operating as partners. Mr. Moreton, who joined Panera in 1998, succeeded Mr. Shaich as president and c.e.o. in May 2010. At that time, Mr. Shaich was named executive chairman and said he Continued on Page 8 Millers forecast soft red winter wheat crop of 423 million bus NAPLES, FLA. — Soft red winter wheat production in 2012 should decrease from a year ago but still compare favorably with outturns of recent years, according to forecasts provided by a panel of millers during the annual meeting of the soft wheat milling division of the North American Millers’ Association on March 13 in Naples. The panel forecast soft red winter wheat production this year at 423,108,000 bus, down 34,427,000 bus, or 8%, from 457,535,000 bus in 2011 and compared with 413 million bus as the recent five-year average outturn. The soft wheat panel was chaired by Connie Barr, vice-president, customer service, Siemer Milling Co., Teutopolis, Ill., and included Grover Van Hoose, grain buyer, The Mennel Milling Co., Fostoria, Ohio; Shawn Blume, soft wheat merchandiser, Lansing Grain Continued on Page 35 Marking nine decades in partnership with grain-based foods

Table of Contents for the Digital Edition of Milling & Baking News - March 20, 2012

Milling & Baking News - March 20, 2012
Brian Driscoll out at Hostess, replaced by Greg Rayburn
Millers forecast soft red winter wheat crop of 423 million bus
Late News - Shaich, Moreton to share c.e.o. title at Panera
Table of Contents
News/Comment - Price-fixing and cartel in Europe draw huge fines
Editorial - Praise for response to flour data vacuum
Late News - C.P.I. for baked foods, cereals rises 0.4%
Late News - Study links trans fatty acids and aggression
Late News - White pan bread, whole wheat higher
Late News - ADM studying corn feed substitutes in China
Top executives to new posts at Milner Milling/Pendleton Flour
People - Kolkhorst to president of ADM Milling as part of organizational changes
People - Dennis Stephens receives Amstutz Award from NAEGA
Business - Kraft in flurry of activity for Oreo centennial
Business - Haas Baking in St. Louis closes after 87 years in business
Business - McDonald’s testing expanded breakfast in Northeast
Business - Miller Milling expanding flour mills in Fresno and Winchester
Business - Gavilon to build grain elevator in Illinois
Business - ConAgra launches family flour marketed under Ultragrain brand
Business - Snyder’s-Lance to cage-free eggs in ingredient buying
International - French and German flour millers fined for price fixing activity
International - Wilmar to buy 10% stake in Goodman Fielder
Merchandising - Rudi’s expands gluten-free product line
Merchandising - Kashi adds Soft n’ Chewy Granola Bars
News Feature - Gluten-free, artisan, Hispanic trends examined at BakingTech
Buns and Rolls Update - Bun and roll sales retreat amid waning demand
Industry Activities - W.Q.C. talks cover gamut from usage trends to new varieties
Industry Activities - Council accepting reservations for wheat tours
Data - NAMA revises flour production format for states and groups
Data - Global export flour trade gains points to ’11-12 total near 200 million cwts
Weather Outlook - U.S. hard red wheat, Europe and Canada need rain
Industry Photos - Photos from BakingTech 2012
Supplier Innovations
Ingredient Market Trends
Ingredient Week
Marketplace Business Network

Milling & Baking News - March 20, 2012