Milling & Baking News - May 13, 2014 - 17



Panera sees potential to stand
out with flatbread introduction
ST. LOUIS - The launch of flatbread
into a new platform is part of a broader plan at Panera Bread Co. designed
to enhance the company's competitive position by bringing renewed
innovation to the bakery-cafe's food.
"I think they offer the potential to
materially differentiate Panera in the
broader marketplace," Ron Shaich,
chairman and chief executive officer, said during an April 30 conference call with analysts to discuss
first-quarter results. "We're doing
flatbreads in a way that only Panera
can. The flatbread itself will be baked
in the cafe from fresh dough and created in the artisan style of the Indian
tandoori.
"These breads provide a platform
designed to allow our guests to experiment with new seasonings and

Shaich said. "As well, we believe our
ongoing commitment to simple and
understandable ingredients serves as
a foundation for food that tastes better and is better for you. Specifically,
the food policy we will roll out this

Financial Results

summer will further strengthen the
trust customers have in Panera."
Net income at Panera in the
first quarter ended April 1 was
$42,395,000, equal to $1.55 per share
on the common stock, down 12%
from $48,117,000, or $1.65 per share,
in the same period a year ago. Revenues increased 8% to $605,337,000
from $561,779,000. MBN

Quality
Assurance
Sifters
Protect Your
Products & Reputation
Our precision sifters are custom designed
to match your stringent requirements. We have an
exceptional line of BISSC certified sifters to meet your
food production and quality assurance applications.

new spices and will allow Panera to
offer our target customer an elevated experience with innovative new
flavors."
The Panera on-line menu currently lists three flatbread sandwiches:
Mediterranean chicken, Thai chicken
and Southwestern chicken.
Another initiative on the minds of
company executives is the release of a
food policy. Mr. Shaich declined to go
into much detail about Panera's food
policy, saying the bakery-cafe's aim
in articulating its food policy publicly
will be "to give voice to what is at the
very core of our consumers' trust and
confidence in Panera."
"Since its founding several decades
ago, Panera has stood for making a
positive difference in the lives of our
guests, and we believe that by sharing our food policy with the world
now, we will provide our customers
even greater transparency, relative to
what is in our food, leading to greater
choice in what they choose to eat," Mr.
bakingbusiness.com / world-grain.com

Gentle gyratory action, an unparalleled focus on
sanitation, easy access for inspection and maintenance,
dependable, safe, quiet, vibration free designs to
protect your products, people, reputation and plant.
Let us show you the right unit for your
application, with quality assurance
second to none.

www.gwmfg.com
913-682-2291

Product Protection & Production Sifters Since 1858

Milling & Baking News May 13, 2014 / 17

http://www.gwmfg.com http://www.bakingbusiness.com http://www.world-grain.com

Milling & Baking News - May 13, 2014

Table of Contents for the Digital Edition of Milling & Baking News - May 13, 2014