Milling & Baking News - March 28, 2017 - 24

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Stay on the alert for grain-free diets

rain-based foods companies have developed strategies centered on the gluten-free market for
nearly a decade. In 2017, they might want to keep track of two other diets: the paleo diet and
the ketogenic diet.
"Those are not only gluten-free, they are basically grain-free," said Rachel Cheatham, Ph.D., founder and chief executive officer of Foodscape Group L.L.C., Chicago.
Loren Cordain, Ph.D., encouraged followers of the paleo diet to avoid grains, legumes, dairy, refined
sugar, potatoes, processed foods, salt and refined vegetable oils in his book "The Paleo Diet." The
number of global product launches featuring the word "paleo" jumped from single figures in 2010 to
more than 300 in the 12-month period ended September 2015, according to Innova Market Insights,
Duiven, The Netherlands.
Products aimed at the paleo diet were found at Natural Products Expo West in Anaheim, Calif.,
March 9-12. Dr. Cheatham added she saw products aimed at the ketogenic diet as well.
"It's trendy, it's niche, but it's there," she said of the ketogenic diet products. "It's not just a diet
book. There are actual products that are on the shelf being marketed and ready to go."
The ketogenic diet prompts the body to produce ketones, causing the body to use fat instead of glucose
for energy, leading to weight loss, according to the Mayo Clinic, Rochester, Minn. People in a state of ketosis
generally do not feel well, and their breath smells badly, Dr. Cheatham said. She said she wonders if people
on the diet are meeting their needs for adequate calories from balanced sources. Human physiology may go
into a crash mechanism if people do not get the right macronutrients and calories in their system, she said.
When formulating products aimed for gluten-free diets or other specialty diets, companies might
wish to decide which type of consumers to target, Dr. Cheatham said. Some people may be more
vigilant and determined to follow diets free of dairy or grains.
"They've got all these tenets that they are attempting to follow," she said. "They are really hardcore
and serious about it."
Everyday consumers might be trying to eat a little healthier. Flavor and price might be more important to them. MBN

other ingredients in the crackers were
salt, xanthan gum, ammonium bicarbonate, whole egg powder, egg white
powder, vegetable shortening, water
and apple cider vinegar.
All the crackers with pulses in the
flour had a better nutritional profile,
including fiber content. The crackers
with yellow pea and split red lentil in
the flour had 2 grams of fiber and 2
grams of protein per 15-gram serving,
which compared to 1 gram of protein
and 0 grams of fiber in the gluten-free
control cracker.
Adding the pulse flours and pea
fiber created crackers that were more
firm and generally thicker compared
to the gluten-free control cracker, although on the seventh day firmness
decreased for all the pulse samples.
Flexibility and moisture content decreased on the seventh day except in
the cracker with yellow pea and split
red lentil cracker in the flour.
Among the crackers containing
pulse flour blends, the crackers containing yellow pea and pre-cooked
navy beans in the flour maintained
texture best through the first seven
days and produced the thinnest

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Milling & Baking News - March 28, 2017

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