Milling & Baking News - July 2, 2019 - 11

Campbell Soup seeks to 'unleash'
growth potential of Goldfish
CAMDEN, N.J. - One of the goals at
Campbell Soup Co. going forward is
to sustain the momentum in its Pepperidge Farm business. To achieve that
goal, the company plans to "unleash
the growth" in its Goldfish brand in
four ways, said Carlos Abrams-Rivera, senior vice-president and president
of Campbell Snacks.
Speaking to investors during the
company's June 13 Investor Day in
Camden, Mr. Abrams-Rivera said
Pepperidge is looking to renovate its
core, bring new packaging formats to
stores, uncover new ways to inspire
children to play with Goldfish and
extend into areas outside the core demographic.
As Pepperidge looks to renovate the
core Goldfish brand, Mr. Abrams-Rivera stressed the company is attacking
its mission from a place of strength.
"We know we have a baked cracker
that has whole grains, that has real
cheese, and we have now switched our
colors to be made from plants," he said.

"But we also believe there's even more
opportunity as we go forward, inspired
by our single mission, the idea of actually - you'll be seeing coming up next
year - bringing real vegetable solutions into our Goldfish platform. This
is something that is part of our bringing
new capabilities into Campbell Snacks."
Mr. Abrams-Rivera also pointed
to the importance of having the right
"demand moment." To that end, he
said the company is focused on making sure it has the right solution for the
consumer.
"A big part of that is making sure we
have the right packaging format," he explained. "So we are going to be focused
on driving new price architecture, going
to new channels to make sure the consumers are looking for us. They have us
in the way they want to shop for us."
To satisfy its growth objective of
inspiring children, Pepperidge will
continue to build out its partnerships
with other visible brands, he said. He
mentioned upcoming collaborations

with Disney and Pixar as opportunities to grow awareness about Goldfish
products.
Taking the Goldfish brand beyond
its core consumer represents another
objective for Goldfish. Mr. AbramsRivera used the company's recent launch
of Epic Crunch Goldfish as an example of
what the company has
in mind.
"We knew for (a
couple of years) now
that this was an area of
opportunity for us," he
said. "We really have
the right capabilities
in-house to be able to
do it. So one of many
things we have done with Snyder'sLance is actually bake a tortilla-like
product in one of their Snyder's-Lance
bakeries in a way that actually brings
something new to the world that we
couldn't do before, with 18 grams of
whole grains and actually unique flavors and making sure we actually are
attracting that older kid that it continues to be in the Goldfish franchise." MBN

Nissin inks sponsorship deal with
Japanese basketball star
GARDENA, CALIF. - Nissin Foods
Holdings Co., Ltd. has entered a multiyear global partnership with Rui
Hachimura, marking the first time the
company has aligned with a basketball
player. Mr. Hachimura, 21, played college
basketball at Gonzaga University in Spokane, Wash. On June 20 he became the
first Japanese player to ever be selected
in the National Basketball Association
draft. He was drafted No. 9 overall, by
the Washington Wizards.
"I have been eating Cup Noodles my
entire life, so to have Nissin support me
as I begin my professional career is an
honor," Mr. Hachimura said ahead of the

draft. "When I moved to the United States
for university, Cup Noodles was always a
great reminder of home."
The partnership between Mr. Hachimura
and Nissin is expected
to draw global exposure
when Mr. Hachimura
and the Japanese national basketball team represent the country at the
Tokyo 2020 Olympics.
Nissin
said
Mr.
Hachimura's desire to
compete against the top
players in the world Hachimura

Sara Lee Frozen Bakery opens
new R.&D. center in Illinois
OAKBOOK TERRACE, ILL. - Sara Lee
Frozen Bakery has opened a new addition
to its recently launched Oakbrook Terrace
headquarters. The Kitchens of Sara Lee facility will bring the company's marketing
and product development teams together
to focus on innovating and expanding
new flavors and product lines.
bakingbusiness.com / world-grain.com

The 10,000-square-foot research and
development innovation center includes
a fully equipped test kitchen, laboratory,
storage and presentation space.
The company said its team of product
innovators and culinary experts, led by
newly appointed research and development director Judy Lindsey, has doubled

resonates with the company's corporate
slogan of "Hungry to Win," striving for
innovation in the global food industry.
Nissin's founder Momofuku Ando invented the world's first instant noodles,
Chicken Ramen, in 1958. Since then, Nissin has pioneered a
range of instant noodles
globally. Nissin has been
supporting a variety of
sports activities. Current
sponsorships
include
professional tennis players Naomi Osaka, Kei
Nishikori and Yosuke
Watanuki, as well as
the Japan Olympic and
Paralympic teams as
the Tokyo 2020 Official
Noodle Partner. MBN
since Sara Lee Frozen Bakery became an
independent company in July 2018.
"Our team has a singular focus on frozen baked goods," Ms. Lindsey said. "We
now have an incredible kitchen and lab
where we can transform fresh ideas into
new products and packaging faster and
better than ever before. With a space designed for close collaboration with our
customers, we will continue to grow
and innovate our company's premier
brands." MBN
Milling & Baking News

July 2, 2019 / 11

PEPPERIDGE FARM

Business
http://www.bakingbusiness.com http://www.world-grain.com
Milling & Baking News - July 2, 2019

Table of Contents for the Digital Edition of Milling & Baking News - July 2, 2019
