Milling & Baking News - April 19, 2022 - 36

TUES | 04 19 2022
0.49-oz snack bar size.
" Our product creators have such pasKIT
KAT INTRODUCES BLUEBERRY MUFFIN FLAVOR
The Hershey Co., Hershey, Pa., is releasing
blueberry muffin-flavored Kit Kat
bars this spring. The limited-edition flavor
features the classic Kit Kat wafers at
the center of a blueberry muffin-flavored
KODIAK CAKES DEBUTS
CRISPY COOKIE LINE
Park City, Utah-based Kodiak Cakes,
a portfolio company of private equity
firm L Catterton, is launching
its newest baked
snack product
line: Thin
and Crispy
Cookies. Made
with 100%
whole grains
and non-GMO
ingredients,
cookie varieties
include chocolate
chip, chocolate
chip walnut
and oatmeal
raisin flavors.
Each contains
5 grams of protein
per serving.
Started as a
baking mix and
topping company,
Kodiak is
expanding its
baked snack
selection, and
the cookies
join other
high-protein
baked foods,
including granola
bars, graham bites and protein balls.
The cookies may be purchased at Kroger
and Stop & Shop stores nationwide at
the suggested retail price of $4.99. MBN
36 MILLING & BAKING NEWS
exterior that has graham cookie pieces
folded in. Available while supplies last,
the bars can be purchased online and at
retailers nationwide in the standard 1.5oz
Kit Kat bar size, 3-oz king bar size and
sion for deciding which flavor Kit Kat
should take on next and making sure it
delivers for our fans, " said Dan Williard,
brand manager of Kit Kat. " Kit Kat Blueberry
Muffin has already become one
of our favorites; it has all the taste of a
freshly baked blueberry muffin, but no
baking required. "
The new flavor joins the brand's other
product launches, like Kit Kat Duos and
Kit Kat Thins, that expand the candy's
potential snacking occasions. MBN
WHITE LILY LAUNCHES HOME-BAKING MIXES
Flour and cornmeal producer White
Lily is launching five baking mixes for
home cooks. The new mixes are available
in chocolate fudge brownie, dark chocolate
brownie, cinnamon crumb cake with
cinnamon streusel topping, vanilla glazed
pound cake and lemon glazed lemon
pound cake flavors.
Founded in 1883 in Knoxville, Tenn.,
Dan Martin
White Lily is known for its low-protein
soft winter wheat flour that helps produce
baked foods more delicate than those that
use higher-protein flour varieties. In addition
to the newly launched mixes, the company's
product line includes traditional
all-purpose flour, self-rising flour, bread
flour, buttermilk cornmeal and self-rising
cornmeal.
White Lily was acquired by Hometown
Food Co., a wholly owned portfolio company
of Brynwood Partners, in 2018.
" The challenges of the last two years
have caused consumers to spend more
time at home and save where they can,
ATLAS ADDS TO BAR LINE
Atlas Bar, Duxbury, Mass., has added
three flavors to its line of snacks. The
three new bars have no added sugar and
are keto-friendly.
The new varieties include coconut
almond, dark chocolate sea salt and
peanut butter dark chocolate. Each bar
features 300 mg of ashwagandha and
has 15 grams of protein from brown rice
and almonds.
The new Atlas bars are available directintroducing
more people to home baking
than ever before, " said Dan Anglemyer,
chief operating officer of Hometown Food
Co. " For nearly 140 years, White Lily has
been as committed to quality as to satisfying
the evolving tastes of home bakers, so we
asked them directly what they wanted. As
they overwhelmingly sought convenience
products to produce baked goods that
rival scratch-made items, we created these
premium mixes, which deliver the flawless
results people expect from White Lily. "
The five new mixes are available at
grocery stores throughout the southern
United States. MBN
to-consumer through atlasbars.com and
at such retailers as Sprouts, Stop & Shop
and Lifetime Fitness. MBN
bakingbusiness.com
new product INNOVATIONS
THE HERSHEY CO., KODIAK CAKES, WHITE LILY AND ATLAS BAR
http://www.bakingbusiness.com
Milling & Baking News - April 19, 2022

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