Milling & Baking News - April 6, 2021 - 10

Business

Cérélia expands in North America
through US Waffle acquisition
PARIS - Cérélia, a Paris-based producer of frozen and refrigerated dough,
on March 30 said it had acquired US
Waffle, a producer of pancakes and
waffles, and received an equity investment from Continental Grain Co.
" With a proven track record of innovation and quality, we are confident that US Waffle will accelerate our
expansion in North America, " said
Walter Kluit, co-chief executive officer of Cérélia. " By leveraging Cérélia's entrepreneurial spirit, industrial
technology and experienced team,
we plan to introduce new, innovative
products and extend our presence in
new channels and territories. "

US Waffle, Greenville, SC, was
founded in 2013. The company's retail division provides private label and
house brand waffles and
pancakes to supermarket
chains across the United
States. The foodservice/
institutional division provides products to national
restaurant chains, foodservice distributors and other
food makers.
Ardian, a private-equity firm based
in France, owns Cérélia.
" US Waffle provides an entry point
into the attractive breakfast category, where we will leverage Cérélia's

New ADM policy focuses on forests,
biodiversity and communities
CHICAGO - ADM on March 23 released a new policy to protect forests,
biodiversity and communities. It includes provisions that promote conservation of water resources and biodiversity in agricultural landscapes, promote
solutions to reduce climate change and
greenhouse gas emissions, and support
agriculture as a means to advance sustainable development by reducing poverty and increasing food security. ADM
aims to eliminate deforestation from all

the company's supply chains by 2030.
" ADM is the bridge between the producer on the farm and the consumer-facing brands on our tables, and we are in the
unique position to influence sustainable
practices across the entire supply chain, "
said Juan Luciano, chairman and chief
executive officer of Chicago-based ADM.
" As we carry out our mission to unlock
the power of nature to enrich lives, we recognize the critical role natural resources
play in the future of our planet. "

European expertise and technologies in
pancake and waffle production, " said
Christopher Sand, managing director at
Ardian Buyout. " The US Waffle transaction both solidifies our strategic roadmap and underscores the strength of our
partnership with the Cérélia team. "
The US Waffle acquisition adds to Cérélia's
North American expansion. The company recently acquired Wewalka's North American pizza dough business and
built a facility in Ohio.
Continental Grain Co.
earlier in March made the equity investment in Ardian-backed Cérélia. As part
of the investment, Charles Fribourg, director of CGC, will join Cérélia's supervisory board as an observer. MBN

ADM by the end of 2022 expects to
achieve full traceability of its direct and
indirect sourcing throughout its soy supply chains in Brazil, Paraguay and Argentina. ADM belongs to the Palm Oil Collaboration Group, a multi-stakeholder
initiative, and is participating in actions
to implement the integrated reporting
framework and to address social issues
across the palm supply chain.
ADM is a founding member of the following groups: the Amazon Soy Moratorium, the Para Green Protocol of Grains
in Brazil, the Soft Commodities Forum (a
global forum) and the ViSeC (Vision Sectorial del Gran Chaco). MBN

Richardson to double capacity
of Yorkton processing facility

Lotus Bakeries acquires
remaining stake in Italian
joint venture from Lona

will include a high-speed shipping system with three 9,500-foot loop tracks and
three high-speed receiving lanes.
Construction will begin immediately with
no disruption to current operations and is
expected to be completed in early 2024.

EMBEKE, BELGIUM - Lotus Bakeries
has announced it has acquired all the
remaining shares in Lotus Bakeries Italia. Lotus formed Lotus Bakeries Italia
in February 2019 as a joint venture with
Lona, its Italian distribution partner.
Financial terms were not disclosed.
Lotus Bakeries Italia was created to
help market Lotus' products in Italy,
which is one of the most important consumer markets in Europe and a growing
market for Lotus, the company said.
Lotus said it plans to continue to work
with Lona on warehousing and distribution services.
" With the acquisition of full control
over our entity in Italy, we're taking our
next step in this major consumer market, "
said Jan Boone, chief executive officer of
Lotus Bakeries. MBN

RICHARDSON INTERNATIONAL

WINNIPEG, SASK. - Richardson International Ltd. is doubling its canola processing capacity to 2.2 million tonnes and
optimizing operational efficiencies to its
Yorkton, Sask., facility.
Once completed, the Yorkton facility

10 / April 6, 2021

" This state-of-the-art facility represents a good news story for all industry
participants - for our producer customers and end-use buyers across North
America and abroad, " said Keith Belitski, director of operations for the Richardson Yorkton facility. " A construction
project of this magnitude will be significant, economically, to the province of
Saskatchewan, the city of Yorkton, and
surrounding areas. "
The new additions and expansion to
the Yorkton facility is part of Richardson's
plan to provide additional opportunities
to producers to market their oilseed crop.
" The global outlook for Canadian canola
oil is promising, and this latest investment
emphasizes our ongoing commitment to
best-in-class facilities, " said Darrell Sobkow, senior vice president, processing,
food, and ingredients for Richardson. MBN

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Milling & Baking News - April 6, 2021

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