Milling & Baking News - February 23, 2021 - 28

New Product Innovation

Alpha Baking launches Natural
Ovens Keto-Friendly bread
With so many people cutting their carb
consumption to lose weight, Chicagobased Alpha Baking Co. rolled out Natural Ovens Keto-Friendly bread and buns
that also offer a cleaner label.
" I think keto is popular because it works, "
said Tim Lotesto, senior director, national
retail key accounts for Alpha Baking. " It
may not work for everyone, but those who

benefit often see dramatic results. "
Natural Ovens Keto-Friendly bread
has 12 grams of carbohydrates and 12
grams of dietary fiber per slice. Each bun
features 26 grams of carbohydrates and
25 grams of fiber.
" One thing we heard over and over
from people on the keto diet was how
much they miss eating bread, " Mr. Lotesto said. " That led us to begin the process
of developing a keto-friendly bread that
people could enjoy without 'cheating.'
We've found since introducing this bread
to market that people who don't follow
the keto diet but want to watch their
carbs are enjoying it just as much. "
Mr. Lotesto added Alpha Baking collaborated with an ingredient supplier
on the formulation to obtain the reduced
amount of carbohydrates " without turning the ingredient legend into a novel. "
An 18-oz loaf and 8-count pack of buns
have a suggested retail price of $5.29,
which is in the standard price range of
gluten-free or organic bread. MBN

New line of breakfast category
bars debut from Over Easy
Over Easy, Brooklyn, NY, is breaking into the breakfast category with a new line of
better-for-you breakfast bars formulated with organic oats, nut butter, honey and cagefree egg whites.
Made with 8 to 10 ingredients each, Over Easy breakfast bars are available in four
flavors: apple cinnamon, banana nut, peanut butter and vanilla matcha, with more
flavors and product variations scheduled to launch throughout 2021.
The apple cinnamon bar is made with organic oats, almonds, honey, almond butter,
tapioca fiber, dried apples, cage-free
egg whites, cinnamon, vanilla extract
and sea salt. Each bar contains 220
calories, 9 grams of protein, 7 grams of
fiber and 9 grams of sugar.
The banana nut bar is made with
organic oats, almonds, honey, almond
butter, tapioca fiber, dried bananas,
cage-free egg whites, vanilla extract
and sea salt. Each bar contains 220
calories, 9 grams of protein, 7 grams of
fiber and 9 grams of sugar.
The peanut butter bar is made with
organic oats, peanuts, honey, peanut
butter, tapioca fiber, cage-free egg whites, vanilla extract and sea salt. Each bar contains 220 calories, 11 grams of protein, 6 grams of fiber and 9 grams of sugar.
The vanilla matcha bar is made with organic oats, almonds, honey, almond butter, tapioca fiber, cage-free egg whites, vanilla extract, ceremonial grade matcha and sea salt. Each
bar contains 230 calories, 10 grams of protein, 6 grams of fiber and 10 grams of sugar.
Over Easy breakfast bars are available for $2.49 per bar on the company's website
and Amazon, as well as in Whole Foods Market stores in the Northeast and MidAtlantic regions and in select Giant Martin locations. The company plans to expand
distribution to the Midwest and West Coast in the coming months, with national distribution with select retailers anticipated by the end of the year. MBN
28 / February 23, 2021

Milling & Baking News

Kellogg and McKee
to collaborate on
another new cereal
Kellogg Co., Battle Creek, Mich., and
McKee Foods Corp., Chattanooga, Tenn.,
are partnering for
the second time in
as many months
to introduce a new
ready-to-eat cereal.
Coming in May, the
companies will introduce Little Debbie Cosmic Brownies
Cereal. In December,
the companies announced the launch
of Kellogg's Little Debbie Oatmeal Creme
Pies Cereal.
According to the companies, the new
cereal will feature " crispy, indulgent
brownie squares, " as well as cosmic rainbow pieces.
The suggested retail price for the new
cereal is $3.99 for an 8.2-oz box and $5.69
for a 13.2-oz box. MBN

Blake's Seed Based
introduces rice crispy treats

Blake's Seed Based, Chicago, has
launched a line of allergy-friendly rice
crispy treats featuring flax seeds, pumpkin seeds and sunflower seeds. Flavors
include strawberry and chocolate chip.
The new products join a line of seedbased snack bars sold nationwide in
more than 1,000 retail outlets in varieties
such as raspberry, blueberry lemon and
s'mores. All of the brand's products are
free of the top eight allergens, including peanuts, tree nuts, wheat, soy, eggs,
dairy, fish and shellfish, as well as sesame and coconut.
Blake's Seed Based Rice Crispy Treats
are the first vegan and first certified nutfree products of its kind on the market,
according to the company. Traditional
varieties are made with marshmallows,
which typically contain animal-derived
gelatin. The seeds add vitamins, iron,
zinc, magnesium, antioxidants, fiber,
omega-3 fatty acids and protein.
The products are available online at
blakesseedbased.com. MBN
bakingbusiness.com / world-grain.com

http://www.blakesseedbased.com http://www.bakingbusiness.com http://www.world-grain.com

Milling & Baking News - February 23, 2021

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