Milling & Baking News - February 7, 2023 - 18

TUES | 02 07 202 3
Mondelez study shows snacking
still on the rise globally
CHICAGO - Rising costs and economic
setbacks haven't been enough to deter
strong consumer interest in snacking,
according to Mondelez International,
Inc.'s fourth annual State of Snacking
report. Released Jan. 16, the report analyzed
global consumer snacking habits
and decisions.
Overall, the report revealed a sustained
interest in snacking that continues to
increase. Like in the 2021 report, 64% of
consumers continue to prioritize snacking
throughout the day over standard
expressed concern about rising prices,
75% reported that they " always find room
in (the) budget for snacks. " Sixty-nine
percent of consumers said sustainable
packaging increases the enjoyment of
consuming a snack, and 64% would pay
more for snacks made using environmentally
conscious ingredients and processes.
Just ahead of environmental consciousness,
65% of consumers would pay more
for snacks containing ethically sourced
ingredients, according to the report.
" Our State of Snacking report confirms
that in these trying times, consumers
around the world view
their favorite snacks as affordable
and necessary indulgences, "
said Dirk Van de Put, chairman
and chief executive officer of
Mondelez International. " Snacking
continues to be a way for
consumers to connect or to enjoy
a moment of delight in their day,
further demonstrating our belief
that every snack can be enjoyed
in a mindful way. "
As snacking continues to
Sixty-four percent of consumers continue to prioritize
snacking throughout the day over standard mealtimes.
mealtimes. Another continued trend is
mindful snacking, but this year with an
emphasis on environmental consciousness
versus 2021's concern with nutrition
and functionality.
The annual State of Snacking report is
completed in partnership with The Harris
Poll, which gathered data from thousands
of consumers across 12 countries. In addition,
this year's report features research
from polling company Ipsos in partnership
with The Food Institute.
Some of the report's key insights this
year pointed to the persistent popularity
of snacking despite economic impediments
and showed a growing interest in
environmentally and socially conscious
snacking. Although 89% of consumers
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MILLING & BAKING NEWS
override three standard mealtimes,
the definition of snacking
continues to evolve and expand.
Seventy-nine percent of consumers
snack to connect with others,
and 71% agree that " sharing snacks with
others is my love language, " according to
the report. This percentage grows to 79%
among millennials. While 68% of global
respondents said their families sit down
to snack together at least once a week,
some countries polled particularly high
in this category, including Mexico at 86%
and India at 88%.
Compared to the poll results from 2019,
respondents in 2022 showed an overall
increase in weekly snacking across the
board, particularly in the baked foods
sector. Seventy-nine percent of consumers
said they eat bread, rolls and wraps as
snacks at least once weekly compared with
73% in 2019. The trend repeated across categories,
with 65% eating cookies and sweet
biscuits at least once weekly (vs. 60% in
2019), 55% eating savory biscuits and crackers
(vs. 51%), 53% eating crisps, popcorn and
pretzels (vs. 48%), and 51% eating cake and
bakery sweets (vs. 49%).
Eighty-two percent of consumers
globally reported being more budget-conscious
when buying food than they were
a year ago, and 56% reported paying more
for groceries. However, whereas 56% of
respondents said they are spending more
on fresh food and produce than they did
a year ago, only 44% said they are paying
more for snacks, according to the report.
The comfort of snacking appears to override
economic disruptions, according to
the poll's data. Seventy-five percent of
consumers said snacks are the " one thing "
they can count on during difficult times.
The number rose to 69% among Gen Z and
73% among millennials.
On the sustainability front, 70% of consumers
believe that plant-based snacks
are better for the environment in the long
run. Seventy percent of consumers also
agreed that they prioritize purchasing
snacks with less plastic packaging. Across
age groups, 63% of respondents said that
snacks with a higher environmental
impact should correspond with higher
prices. This percentage increased to 69%
among Gen Z and 70% among millennials.
Eighty-two percent of consumers
wished that more companies utilized biodegradable
packaging for snacks, and 61%
agreed that they would pay a small carbon
tax to help companies offset their environmental
impact. Among the surveyed,
66% said they seek out snacks that work
to minimize their environmental impact.
This percentage increased to 72% for Gen
Z and millennials. Globally, 70% of consumers
believe that plant-based snacks
are more environmentally friendly, and
this belief increased to 80% for consumers
in Asia Pacific and 78% in Latin America,
according to the study.
More than 35% of consumers reported
that they already had tried a version of
their favorite snack that substituted plantbased
ingredients in place of meat or
dairy while 64% said they would be willing
to try. Globally, 58% of consumers are
making an effort to eat less meat, and 49%
are making an effort to eat less dairy. MBN
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Milling & Baking News - February 7, 2023

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