Milling & Baking News - January 10, 2023 - 32

TUES | 01 10 202 3
Illawarra Health and Medical Research Institute in Wollongong.
The
consumers were shown front-of-pack labeling for three
bread products and five ready-to-eat cereal products that contained
whole grain and were sold in Australian supermarkets.
The food industry workers were interviewed about awareness
and understanding of whole grain food definitions and
regulations, hypothetical adoption of whole grain food definitions,and
how definition adoption might impact consumers.
Consumers were more likely to choose a product containing
a whole grain label, even if it contained a lower whole grain
content and had other nutritional disadvantages than other
products, which indicated front-of-pack labeling often misled
consumers, the researchers said. Consumers expressed skepticism
in labeling, whole grain content claims, symbols such
as the Health Star
rating and products
marketed as
healthy. Consumers
considered
a statement on
the percentage
of whole grain
in a product as
clear and easy to
" A consistent definition
across agencies is
essential to further
promoting whole grain
food consumption in the
US population. "
- Fang Fang Zhang, PhD, Tufts University
understand.
" Without clear
regulation and
labeling standards,
the benefits
of educating consumers on how to increase whole grain
intake may be lost, " said lead author Katrina R. Kissock, PhD,
from the School of Medical, Indigenous and Health Sciences at
the University of Wollongong. " This study supports the need
for a global whole grain labeling system based on standardized
definitions to help consumers make informed food purchases. "
The growth in whole grains intake is consistent with data on
whole wheat flour production published by Sosland Publishing
Co. since the early 2000s. Based on surveys conducted for about
10 years by Milling & Baking News of the largest US milling companies,
it was estimated production of whole wheat flour production
rose sharply from about 6.9 million cwts in the early
2000s to about 20.9 million cwts by the end of the first decade.
For much of the period since that time data on whole wheat
flour production have been published by the US Department
of Agriculture and showed production peaking in 2015 at
24.1 million cwts and falling fairly steadily since that time. By
2018, the final year of the study period, whole wheat flour production
was down to 22.3 million cwts. Production in 2021 was
19.8 million cwts, lower than in 2009. Wheat by a wide margin
is the largest food grain in the United States. For instance, in
2019, per capita wheat flour availability was 131 lbs, corn was
37 lbs and other grains were 6.1 lbs, according to the USDA.
Rice has not been tracked in recent years, but was about 20 lbs
in 2009. MBN
32
MILLING & BAKING NEWS
BAKERY INGREDIENT INDEXES
WHITE PAN BREAD
-15%
-10%
-5%
0%
5%
10%
15%
20%
16%
-16%
-8%
0%
8%
+9.3%+8.1%
+3.4%
-3.0%
Jan. Feb.
-6%
-3%
0%
3%
6%
9%
12%
15%
Mar Apr.
.
y
12+5.9%
month
change:
+0.7%
-3.0%
-12.8%-11.8%
Ma
June July Aug. Sept.
CAKE DONUTS
12+14.7%+44.3%
+5.4%
+2.8%
+1.2%
-4.5%
Jan.
Feb.
-8%
-4%
0%
4%
8%
12%
Mar Apr.
.
Ma June
y
July Aug.
Sept.
+13.7%+67.7%
+3.7%
+1.6%
DEVIL'S FOOD SNACK CAKE
12month
+3.2%
change:
+88.7%
+6.6%
+3.4%
-1.4%
Jan.
Feb.
-12%
-8%
-4%
0%
4%
8%
Mar Apr.
.
Ma June
PASTA
y
+1.0%
-1.6%
-5.3%
-6.8%
-10.4%
Jan. Feb.
12%
-12%
-8%
-4%
0%
4%
8%
+6.4%
+12.9%+22.1%
+4.3%
+0.6%
12month
change:
+39.3%
Jan.
Feb.
-15%
-10%
-5%
0%
5%
10%
15%
20%
Mar Apr.
.
+16.6%
+5.4%
+7.0%
+2.8%+1.8%
-17.0% -7.7%
Jan. Feb.
Mar Apr.
.
Ma June
y
-4.8%
-8.2%
July Aug. Sept.
Oct Nov.
.
Dec.
bakingbusiness.com
y
-8.0%
Ma June
SALTINE CRACKER
+14.6%
12month
change:
-0.4%
-1.9%-3.7%
-2.3%
-6.2%
July
Aug. Sept.
Oct Nov.
.
-4.7%
Dec.
+2.7%
+3.9%
+5.4%
Mar Apr.
.
Ma June
y
July Aug. Sept.
SHORTBREAD COOKIE
Oct Nov.
.
-0.4%
-4.4%
-7.0%
-3.5%-4.4%-5.3% -4.3%
July Aug. Sept.
.
12month
change:
-34.6%
-5.9%
-8.5%
Dec.
Oct
Nov.
+5.9%
+3.0%
Dec.
Oct Nov.
.
month
change:
+84.4%
+1.8%
-0.9%
+2.4%
-2.5%
-2.9%
Dec.
+8.8%
Oct Nov.
.
Dec.
+4.1%
-0.3%
-4.1%
+8.0%
+18.9%
12month
+5.0%
-5.2%
-14.5%
-12.3%
Jan.
Feb.
Mar Apr.
.
Ma June
BAGEL
y
July Aug. Sept.
Oct Nov.
.
Dec.
+3.1%+2.2%
change:
-9.7%
-0.9%
+7.4%
-1.8% -1.9%
-5.7%
Monthly change
Monthly change
Monthly change
Monthly change
Monthly change
Monthly change
Monthly change
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Milling & Baking News - January 10, 2023

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