Milling & Baking News - January 11, 2022 - 10

TUES | 01 11 202 2
CONTINUED FROM PAGE 7
Start of new year marked by
excitement and hope
seminar was held in Kansas City in October,
following the completion of the fall
harvest with attendance of 350.
Among other Sosland Publishing
brands, Food Business News stood out last
year for advances on the business and
editorial fronts. Record revenues and
operating profits were generated by the
publication last year. Its website generated
more than 4.7 million user sessions and
8.3 million pageviews. Editorially, FBN's
Food Entrepreneur continues to build a
unique community of food industry startups
and cutting-edge consumer packaged
goods companies while generating reader
interest across the entire span of the food
industry. The new year will bring a weekly
Food Entrepreneur newsletter, four print
editions and two virtual events.
World Grain, which has wrestled with
a global recession in capital investment
in grain processing, enjoyed a rebound in
2021, exceeding its budgeted goal for the
year. Its website, World-grain.com, continues
building readership with 15% growth
in the site's unique visitors. The publication
also produced a 125th anniversary
publication during the year for the International
Association of Operative Millers.
Following up on the success of its " Since
Sliced Bread " podcasts, Baking & Snack
took a further step in alternative media
with baker video interviews that achieved
success both in attracting sponsorships
and readership. Launched during the
year in partnership with leading baking
operations experts was Pro-Tips, a production
management tool for the baking
professionals tasked with product development,
process development and production
management. A newsletter built
around this concept will launch in 2022.
Meat+Poultry had among the strongest
revenue rebounds from 2020, up 22% for
print advertising (a faster growth rate
than digital) and accelerated as the year
progressed. Editorial highlights for the
year included work addressing mental
health challenges with particular attention
given to how meat processors are
10
MILLING & BAKING NEWS
Perimeter continues to establish itself as
the comprehensive media solution across
all perimeter areas of the grocery retail
channel. During the fourth quarter of
2021, Supermarket Perimeter launched the
industry's only weekly newsletter focused
entirely on the retail meat segment.
The performance of one of the company's
newest brands, Pet Food Processing,
was a clear highlight of 2021. With revenue
up sharply from 2021 and beating
budget by 28%, PFP in its third year powerfully
demonstrated market acceptance
in this dynamic adjacency to the food
and beverage industry. The publication
introduced a fourth newsletter in 2021
and established itself as a leader across
Sosland Publishing brands for its active
and successful presence on social media.
Launched in 2021 was Dairy Processing
to share with readers reflections on the
most momentous developments in their
respective industries in various periods
over the past century. The centennial
series will continue in the new year with
each publication focusing on impending
transformational changes crucial for
readers to track.
Between the company's hundredth
anniversary, to be marked in this journal's
March 8 issue, ambitious editorial
plans for each of our publications and
the triennial IBIE to be held in September
for which Sosland Publishing once again
will serve as the Platinum Media Sponsor
and Official Media Provider, the new year
brings a sense of excitement underpinned
by fervent hope the disruptions precipitated
by the two-year-old pandemic will
finally fade into insignificance. MBN
bakingbusiness.com
grappling with the problem during the
era of COVID-19.
Progress at bake magazine, a publication
targeting the retail baking sector, was
highlighted by the 56,000 unique visitors
a month at bakemag.com, traffic levels
besting the record numbers achieved in
2020. The publication generated content
aimed at helping a sector of baking that
continues adapting to less walk-in traffic
by pivoting to e-commerce and other
initiatives. In its third year, Supermarket
magazine, a publication targeting senior
management, marketing, research and
development and operations professionals
at dairy processing companies. With
cover stories featuring the most prominent
businesses in the industry, Dairy Processing
was well received in its first year
of publication and is poised to publish six
times in 2022, up from four in 2021.
Amid the discrete steps each publication
took to better serve its readers
and customers in 2021, a company-wide
initiative was launched to mark Sosland
Publishing's 100th year in business. A
centennial series of special features
appeared across all of the company's publications,
offering each an opportunity
SOSLAND PUBLISHING
years
SOSLAND PUBLISHING CO.
http://www.bakemag.com http://www.world-grain.com http://www.bakingbusiness.com
Milling & Baking News - January 11, 2022

Table of Contents for the Digital Edition of Milling & Baking News - January 11, 2022
