Milling & Baking News - June 28, 2022 - 30

MARS INTRODUCES ANIMAL-FREE CHOCOLATE BAR
Mars, Inc., Chicago, announced its partnership
with Perfect Day, Inc. and the
launch of its first ever line of animal-free
and earth-friendly chocolate line, under
its new brand CO2COA.
Perfect Day is a manufacturer of animal-free
milk protein. The company creates
an identical whey protein, which is
the liquid remaining after milk has been
curdled and strained, from microflora
through a fermentation process.
" At Mars, we bring our consumer-passion
to innovation, developing on-trend
innovations that support a world where
both people and the planet thrive, " said
Chris Rowe, global vice president of
research and development at Mars Wrigley.
Perfect Day has partnered with a variety
of companies that have made the switch to
animal-free products, including Betterland
Cow-Free Milk, Strive Nutrition's milk
alternatives and Brave Robot's ice cream.
A lifecycle assessment conducted in April
2021 found that Perfect Day's production
methods emit up to 91% to 97% less greenhouse
gas emissions and 96% to 99% less
blue water consumption when compared
to whey protein found in traditional milk.
Blue water is water sourced from surface or
groundwater resources such as fresh water
lakes, rivers and aquifiers.
When compared to the other products
in Mars' portfolio, CO2COA has about onethird
of the greenhouse gas impact from
the company's Dove Milk Chocolate bar
production, said Mr. Rowe.
The name for the new product line is
a way to call attention to the Rainforest
Alliance-certified cocoa and the reduction
of greenhouse gas emissions (CO2) in the
product sourcing, according to the company.
The
new chocolate bar is available in a
1.09-oz size for a suggested retail price of
$2.39. MBN
ASPIRE BAKERIES DEBUTING COOKIE LINE FOR
HIGHER-END RETAILERS THIS SUMMER
Los Angeles-based Aspire Bakeries'
newest entry in the in-store bakery
baked foods category is a
super-premium cookie.
The Decadent Classic
Dan Martin
SLEEP-FRIENDLY COOKIES
TO LAUNCH IN JULY
Nightfood Holdings, Inc., Tarrytown, NY,
a company focused on developing pre-bedtime
snacks, has announced plans to launch
a sleep-friendly cookie line in July. The first
flavor that will debut is Prime-Time chocolate
chip, joined in following months by
cherry oat and snickerdoodle flavors.
The new cookie product line is gluten-free
and nut-free, made with an oat
flour base because of oats' natural richness
in melatonin, according to the company.
To achieve a lower glycemic index, the
cookies are sweetened with date syrup and
contain 40% less sugar, 40% less fat and 20%
fewer calories than other cookie brands,
according to Nightfood Holdings.
" With our national ice cream hotel rollout
now fully underway, we believe it's
time to take advantage of expansion into
additional formats, " said Sean Folkson,
chief executive officer of Nightfood. " Like
our ice cream, there is no sacrifice of taste
or texture for consumers making a better
nighttime snack choice. " MBN
30 MILLING & BAKING NEWS
bakingbusiness.com
Cookies will include four
varieties and will begin
shipping to higher-end
retailers in select markets this
summer, said Chris Prociv, senior
vice president of marketing, innovation
and R&D at Aspire Bakeries.
" We've set the bar high, " Ms.
Prociv said. " We want this to
be the best cookies consumers
have ever tasted, and
we've had great feedback. "
Even with inflationary
pressures making shoppers
reconsider their food choices,
the demand for new premium
products is high, she added. MBN
ZENB ADDS SPAGHETTI SHAPE TO GRAIN-FREE
PASTA LINE THAT FEATURES YELLOW PEAS
Direct-to-consumer, plant-based food company
ZENB, Chicago, is adding spaghetti
noodles to its current lineup of grain-free
pastas. Joining other pasta shapes in the
brand portfolio including rotini, penne
and elbows, the single-ingredient spaghetti
is made from 100% yellow peas and is
certified gluten-free, vegan, and non-GMO.
Each serving of the spaghetti contains 17
grams of protein and 11 grams of fiber.
In an effort to reduce food waste,
maximize fiber content and support sustainable
agriculture, the pastas are made
using whole yellow peas, including the
typically discarded legume skin, according
to the company. MBN
new product INNOVATIONS
MARS, INC., NIGHTFOOD HOLDINGS, INC., ASPIRE BAKERIES AND ZENB
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Milling & Baking News - June 28, 2022

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