Milling & Baking News - May 2, 2023 - 16

TUES | 05 02 202 3
Flowers Foods introducing new
bread, buns and donut sticks
THOMASVILLE, GA. - Flowers Foods,
Inc. on April 24 announced the introduction
of four new products sold under the
Nature's Own, Nature's Own Perfectly
Crafted, Wonder and Tastykake brands.
Flowers said its Nature's Own Keto Net
One loaf " blends the perfect balance of
softness and texture with one net carb per
slice. " The company said the variety will
meet the needs of households " with a ketofriendly
focus, " allowing them to enjoy
bread while keeping carbohydrate intake in
check. Flowers said Net One is a low-fat, cholesterol-free
loaf with 35 calories per slice.
The product is the second with a keto
focus introduced by Flowers in recent
years. Under the Nature's Own Life
brand, Flowers has offered a Keto
Friendly Honey Wheat variety
with 40 calories per slice. The
company marketed the latter
products as " easy on the taste buds and
waistlines alike. " Noting the Nature's Own
Life keto product contains seven grams of
carbohydrates per slice, Flowers said Keto
One is for " consumers who are looking for a
much lower net carb count without sacrificing
traditional bread softness and texture. "
Flowers is introducing two different
bun varieties, including Nature's Own
Perfectly Crafted Artisan Style Everything
Buns. The company described
the buns as a " savory counterpoint " to
the company's Nature's Own Perfectly
Crafted Brioche Style Buns. Flowers called
its Everything Bun " soft but sturdy " with
an " ideal blend of everything seasoning "
that will match well with burgers
and sandwiches.
Flowers said the products contain
no artificial flavors, colors
or preservatives with no
high-fructose corn syrup.
Wonder Hawaiian Buns are
available in a 15-oz package of
8 buns.
" Consumers are looking for
Kind Snacks launches
regenerative agriculture initiative
NEW YORK - Kind Snacks, a Mars, Inc.
brand, has launched the Kind Almond
Acres Initiative, a three-year pilot project
that will help the company find out how
to better source 100% of its almonds from
orchards leveraging regenerative agriculture
on a mass balance basis by 2030.
Kind said the Almond Acres Initiative
will combine new technologies with the
" best practices " from regenerative agriculture
across 500 acres in California,
where 80% of almonds come from globally.
The company will use data and research
from the project to determine which
combination of practices can contribute
measurable benefits to the soil, the farm
and the planet. It also will use this data
and research to help set environmental
16
MILLING & BAKING NEWS
targets and communicate how Kind will
reach its goal by 2030.
Kind chose the following practices for
this initiative with its partner, Olam Food
Ingredients (OFI), which owns almond
trees on the project acres: blending five
cover crops to develop soil structure,
boost soil carbon levels, create pollinator
habitats, and help the land better survive a
changing climate; reducing an additional
20% of water for growing a pound of
almonds by 2025; using 38 acres to test how
whole orchard recycling affects soil health;
determining if compost and biochar can
expand the amount of carbon stored in the
soil, cut down on the need for excess fertilizer
and strengthen soil water retention;
and collecting almonds off trees rather
options in the bun category with a sweeter
flavor profile, " said John Steed, senior
vice president of legacy brands at Flowers
Foods. " The formula we've created for
our new Wonder Hawaiian Buns is truly
the perfect tropical blend. It's sweet, yet
savory, and the build incorporates our
classic Wonder soft texture that is still
sturdy enough to pile on the ingredients. "
With th launch, Flowers is sponsoring a
Wonder Hawaiian BUNgalow Game, which
allows gamers to battle it out in a virtual
bun stacking contest. The game will be
available on the Wonder Hawaiian Bunslanding
pagefrom April 24-June 4.
Under its Tastykake brand, Flowers
is introducing Dipp'n Sticks, which the
company calls a " twist on the traditional
donut stick. "
" Pairing an iconic donut stick shape with
two trendy flavors - lemon blueberry and
chocolate - this playful snack is the perfect
treat any time of day and sure to make
consumers smile, " Flowers said. MBN
than from the ground to lower both soil
disturbance and the amount of dust in the
air, which improves air quality and carbon
separation.
" OFI's partnership with Kind represents
a massive joint effort in regenerative
agriculture, " said Zac Ellis, senior
director of agronomy at OFI. " We are
learning how to pair innovative sustainable
technology with traditional farming
practices, so we can find a combination
that creates a positive change for the
planet. Efforts like these leverage our
global expertise to build a more sustainable
way of farming almonds. "
As part of its sustainability commitment,
Kind also said it has joined the
California Water Action Collaborative
(CWAC), a network of companies and nonprofits
that work together to help California's
water security, and that it will work
with UC Merced to create the " Kind to the
Planet " scholarship. MBN
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FLOWERS FOODS
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